Betsey Johnson Launches Fragrance at Home

The zany designer didn't look far for inspiration for her perfume's launch party-she showed off the scent in her apartment.

June 13, 2006, 1:07 PM EDT

Designer Betsey Johnson launched her new signature fragrance in her apartment, which was festively filled with hot pink balloons with streamers.

Betsey Johnson fragrance launch Betsey Johnson’s apartment Thursday, 06.01.06, 5:30 PM to 8 PM
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Designer Betsey Johnson launched her eponymous new scent amid the comforts of home—her own Greenwich Village apartment was the location for a gathering of 55 beauty editors and fragrance execs. Johnson’s signature fun, flirty look was apparent, since the decor was all her own: personal effects like family photos were mixed with assorted knickknacks and strewn with rose petals. The designer redecorated her apartment a few weeks before the event, and for the party purchased the flowers and put together the arrangements herself. Johnson’s PR staff worked with Alison Brod Public Relations to coordinate the event.

Mark Mavrigian

Photos: Daniel D’Errico/Courtesy of Alison Brod Public Relations

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