Big Brand Gets Elf-Size Promotion

By Jenny Berg September 17, 2013, 8:15 AM EDT

Photo: Courtesy of City Eventions

Inspired by the tree-bound elves that represent the Keebler brand, Leo Burnett and City Eventions recently partnered on the Tiny Doors Project, which promotes the snack company. Purposefully under-the-radar, the Keebler campaign has commissioned artists in a variety of cities to carve little, elfin doors into trees around the country; the locations are announced on a Tumblr page. With around 40 iterations in cities such as Kansas City and Orlando, the doors have no signage except for a #tinydoors hashtag. According to AdAge, the doors are nailed into the ground (not actual trees), and planners had to get permission from the participating cities' parks and recreation departments.

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