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FLORIDA As condominiums continue to go up all over Florida, developers are upping the ante to attract buyers. With a minimum of two years before any owners will even see their units, buyers are throwing their money at developers based on a rendering, the location, and a good party. And for that reason, sales openings are becoming grander and sexier with every new project.
That's why Gigi Ganatra, vice president of marketing for Terra Developers, hired Triton Productions to create an unforgettable sales center grand opening event for Terra's newest project, 900 Biscayne Bay.
The outdoor area was converted into a sophisticated playground. Community leaders, politicians, local celebrities, and socialites lounged in a special area, made up entirely of white leather furniture. A second lounge area was also done in whiteusing benches and cubes. Acrylic hi-top tables were covered with white spandex, and the entire area was washed in golden amber light, for a soothing and surreal effect.
There was plenty of entertainment to keep guests amused. Sexy flight attendants, wild warriors, galactic girls, and ladies wearing Art Deco lamp costumes were housed on four separate stages. An aerialist swung from an overhead beam structure set up for the event, and for the first hour of the event, Taiko drummers beat their drums. Throughout the evening, DJ Samantha Ronson kept the music flowing. The entire space was surrounded by 25-foot-tall projection screens, with references and images depicting the project, but what made this event unique was an installation by artist Jenny Holzer, which was set on the Freedom Tower, a well-known building visible from Biscayne Bay, for all to enjoy.
Shari Lynn Rothstein