BizBash Live

Bringing Event Ideas
& Inspiration to Life

CHICAGO, WEDNESDAY, NOVEMBER 13, 2013, THE MERCHANDISE MART
BizBash Idea Fest

Speakers

David Adler
David Adler

C.E.O. and founder, BizBash

David Adler has been a lifelong media executive as well as an expert in the event and meeting industry. David is the founder and C.E.O. of BizBash, an innovator and resource hub for the event and meeting industry with its web site, magazines, and trade shows. David is also an advisor to the State Department in areas of protocol, events, and diplomacy and was most recently the co-chair of the Patron's of Diplomacy program. David has also been instrumental in helping former Secretary of State Hilary Clinton use the tools of hospitality and collaboration as one of the important aspects of diplomacy and soft power.

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Melanie Altarescu
Melanie Altarescu

executive director of integrated marketing, The New Yorker

Melanie Altarescu is the executive director of integrated marketing at The New Yorker. She oversees a team that specializes in custom campaigns and activations spanning all of The New Yorker’s platforms, including print, tablet, smartphone, digital, social, and events. She works with clients in all categories of business, from automotive to technology to luxury goods. Her background includes more than 10 years in consumer publishing, digital and new media, broadcast television, public relations, and retail.

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Alex Balestrieri
Alex Balestrieri

director of events, Redmoon

Alex Balestrieri has served as Redmoon's director of events since 2011 and as a core artistic collaborator since 2008. He has co-directed large-scale events such as Spectacle Lunatique and Boneshaker. Balestrieri has directed installation, environment, and entertainment for more than 100 special events, galas, and festivals nationally and internationally for clients including Hermès, Abbott Laboratories, the Chicago Symphony Orchestra, and more.

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Craig Chaplin
Craig Chaplin

creative director, Jack Morton Chicago

Craig Chaplin started as creative director at Jack Morton in Sydney, Australia, before joining the Jack Morton Chicago office in 2011. His experience encompasses a variety of disciplines, including environment design, print, Web, video, mobile applications, and, of course, live experiences. Chaplin has conceived and delivered numerous award-winning consumer activations, branded sponsorship properties, and B-to-B programs for brands such as Volkswagen, Ford, Samsung, and Microsoft.

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Brittany Ferrin
Brittany Ferrin

executive chef and owner, Truffleberry Market

After growing up in Chicago, Truffleberry Market executive chef and owner Brittany Ferrin headed West to earn her Le Cordon Bleu culinary degree from the California Culinary Academy in San Francisco. She continued her training at award-winning restaurants in Maui before returning to the Windy City. In 2008, at 23 years old, Ferrin launched Truffleberry Market with her husband, Vaidotas Karsokas. Their business has thrived on passion, hard work, dedication, and quality.

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Bridget Frizzie
Bridget Frizzie

creative director, Kehoe Designs

Bridget G Frizzie has more than 20 years of experience in design specification, visual merchandising, and floral design. She is a senior strategist responsible for influencing the brand identity and design direction for Kehoe Designs, along with forecasting and implementing emerging trends and supporting marketing projects. She also oversees the creative services team. Frizzie thrives on creative challenges and forges new concepts on a daily basis.

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Shari Glickman
Shari Glickman

senior vice president of strategy and creative, Jack Morton Chicago

Shari Glickman has created integrated brand-building programs for brands such as Pernod Ricard, Aon, Navistar, L’Oréal, Kellogg’s, Kraft, and Pepsi. Known for her business acumen as well as for her ability to think conceptually, Glickman is dedicated to driving success for both client partners and internal agency partners. She has been recognized with numerous awards, including the 2008 Grand Ex award for Stoli Hotel.

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Chad Issaq
Chad Issaq

executive vice president of business development and partnerships, Superfly Marketing Group

Since joining Superfly Presents in 2002, Issaq has helped produce more than 25 national recognized festivals, including the launch of Bonnaroo and Outside Lands. He leads business development and partnerships for Superfly Marketing Group, focused on monetization of its festival and creating and implementing brand-driven multi platform music and entertainment programs. He has helped Superfly develop partnerships with dozens of Fortune 500 companies. A 1997 graduate of the UNLV College of Hotel & Business Administration, Issaq began his career in San Francisco at Clear Channel, developing marketing programs by leveraging its extensive network of radio stations and promotional outlets.

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Billy Jurewicz
Billy Jurewicz

C.E.O., space150

Billy Jurewicz predicted the dominance of digital back in 2000. He left an award-winning creative career at advertising agency Fallon to start a different kind of agency, dedicated to the digital medium and the open-ended possibilities it offers clients. Jurewicz is the founder and C.E.O. of space150, which has offices in Minneapolis, New York, and Los Angeles. Under his leadership, space150 has grown into a seamlessly integrated firm, offering digital brand planning, technology development, and creative. Clients include leaders in global finance, food, retail, and fashion.

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Julie Larson
Julie Larson

project manager, McDonald's

Julie Larson has been planning events for McDonald’s for more than 18 years. With a background in catering management and a degree in hospitality, she is currently a project manager for meetings and events for McDonald’s Global System Communications. Over the past seven years, Larson has helped McDonald’s meetings and events serve as a model for sustainability at large events. At each convention, she spearheads a team to ensure the event minimizes the impact on the environment and explores local philanthropic recipients and activities in the host communities.

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Debi Lilly
Debi Lilly

chief eventeur, A Perfect Event

Entertaining and design expert and author Debi Lilly believes in elegant and easy design ideas for all. With more than 20 years of experience, her mission is to provide inspiration and education for any occasion. She shares her secrets in her new book, A Perfect Event, as well as through her seasonal e-magazine. For more than 10 years, Lilly was Oprah’s “Favorite Pro” on The Oprah Winfrey Show. She has been featured as an entertainment expert in outlets such as Martha Stewart Weddings and InStyle. In 2010, she launched an exclusive decor line with Safeway. Her client roster includes Dom Pérignon, Moët Hennessy, Bentley, Lamborghini, and Harry Winston.

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Lori Luna
Lori Luna

vice president of event operations, BlogHer

As vice president of event operations at BlogHer, Lori Luna oversees the operational and logistical elements for BlogHer conferences. Since joining the team in 2009, she has helped grow the conference business from one annual conference a year to additional conferences including BlogHer Food, BlogHer Entrepreneurs, and BlogHer PRO. Luna has more than 12 years of experience in the event and conference industry and has produced events such as Comdex, N+I, and Ad:tech.

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Brian Rothenberg
Brian Rothenberg

senior director of marketing and user growth, Eventbrite

Brian Rothenberg leads the growth marketing team at Eventbrite. He runs all user acquisition and retention programs globally to help accelerate Eventbrite’s rapid growth. He previously worked as co-head of marketing at TaskRabbit, where he helped grow the local services start-up more than three times over his tenure. Rothenberg joined TaskRabbit via acquisition of his own start-up, SkillSlate, which he co-founded. He also worked at venture capital firm Canaan Partners and Yahoo.

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Anna Sekula
Anna Sekula

executive editor, BizBash

Sekula leads a team of editors and reporters who cover events and meetings, watching for news, trends, and innovation in the industry and producing content for BizBash.com, BizBash magazine, and its social media platforms. Raised and educated between Hong Kong, New Zealand, and England, she moved to the U.S. after studying social economics and politics at the London School of Economics, and joined the BizBash team in 2004. In addition to covering major events—including New York Fashion Week, the Olympics, and election night—she has also produced feature stories, such as the 15 Most Innovative Meetings, and spoken at industry conferences.

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Ian Sohn
Ian Sohn

executive vice president of emerging platforms and partnerships, Ogilvy & Mather

Ian Sohn is a senior strategist with Ogilvy, where he works across all disciplines to develop digital, mobile, and social executions that support both existing client requirements and business development efforts. Previously, he founded Ogilvy’s Midwest social media practice, executing digital communications strategies for clients like CDW and Marriott. He also led the global marketing partnership strategy for Nokia’s Nseries business unit.

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Sam Toia
Sam Toia

president, Illinois Restaurant Association

Sam Toia is the president of the Illinois Restaurant Association, a nonprofit trade association. The foodservice industry, which the association represents, is the state’s largest private-sector employer with more than 400,000 employees and $18 billion in annual sales. Additionally, Toia serves as trustee of the association’s charitable arm, which awards dozens of scholarships annually to area high school students. A longtime restaurateur, Toia is a graduate of DePaul University and is a specialist in community and government relations. He has held leadership positions in many civic and public agencies, including the Metropolitan Pier and Exposition Authority board and the Uptown Learning Center.

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Kevin White
Kevin White

chief strategist, XPL

For more than 17 years, Kevin White has been designing and producing corporate experiences worldwide. His portfolio includes large-scale marketing events, corporate initiatives, and immersive New York City experiences for Fortune 100 companies. His current endeavor, XPL, delivers innovation to the experiential industry and its products by rethinking how organizations develop ideas. He has served as president of both the Philadelphia and New York chapters of the International Special Events Society and has served as the chair of its international Certification Committee; he is currently serving as an international officer of the association

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Seth Zurer
Seth Zurer

co-founder, Baconfest Chicago

Seth Zurer is the co-founder of Baconfest Chicago. Founded in 2008, Baconfest has grown from a 75-guest, 10-chef cook-off to a two-day-long, 150-chef bacon juggernaut, selling out tickets in minutes and drawing thousands of guests and dozens of sponsors. Best of all, Baconfest gives back: the event has donated more than $130,000 to the Greater Chicago Food Depository, making more than 400,000 meals available to hungry Chicagoans.

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