BizBash Live

Bringing Event Ideas
& Inspiration to Life

SOUTH FLORIDA, APRIL 10, 2013, FT. LAUDERDALE CONVENTION CENTER
BizBash Idea Fest

The Event Innovation Forum—South Florida

The Event Innovation Forum—South Florida Sponsored by BizBash and The Event Leadership Institute

Session I: 11 a.m.—12:30 p.m.
Networking Lunch: 1—1:30 p.m.
Session II: 2:30—4 p.m.

*Limited to 250 attendees
Register Now: The New York Event Innovation Forum Sold Out

BizBash and the Event Leadership Institute are proud to announce a new conference at BizBash IdeaFest South Florida. Following the success of the New York Event Innovation Forum, the Event Innovation Forum—South Florida will feature a curated series of presentations by creative thinkers and industry thought leaders sharing insights and innovative ideas to take your event, business, and career to the next level.

The Event Innovation Forum is a TED-style conference packed with 10 dynamic presentations designed to help you think more strategically about your events. In between sessions, attendees will be invited to a networking lunch where they will have the opportunity to speak directly with the presenters and connect with their peers at tables organized by topics of interest.

Gain insight from key event influencers

Learn behind-the-scene secrets from world-renowned events

Experience the creative process behind the ultimate designs

Discover insights on how to land your target customer

Additional speakers to be announced.

New Opportunities in the Hispanic Event Market

Rachel Gross, senior vice president of event marketing, Univision

The United States Latino market is the fastest-growing segment of the population, with a projected buying power of $1.5 trillion by 2015. Companies are increasingly focused on the Hispanic market, but when it comes to events, what do they need to know? In this session, Gross will discuss important facts about this market and how it is changing, as well as key strategies for designing events to engage the Latino customer effectively.

Inside the Design Process: Inspiration, Execution, and Problem Solving

David Beahm, founder, David Beahm Design

One of the top event designers in the country, Beahm will share some of his most recent creations and talk about his work for clients like Target, Christian Dior, and Louis Vuitton. Beahm will talk attendees through the process of one of his biggest recent projects, as well as share tips for tackling the design challenges faced by events of all sizes, including working in less-than-beautiful rooms and finding new ways to decorate the same venue again and again.

Producing a Halftime Show: Behind the Scenes at the Orange Bowl

Bruce Orosz, C.E.O., ACT Productions

Every event professional has horror stories about working around incredibly short set-up times, but nothing compares to producing a halftime show for a major football game. Executing the load-in, set up, performance, break down, and load-out in less than half an hour is a logistics miracle. In this session, producer Orosz—who also produces the giant Miami Beach Polo World Cup—will pull the curtain back on how it's all done.

New Insights on Targeting the Luxury Bridal Market

Rebecca Grinnals, owner, Engaging Concepts

Today's wedding clients are more sophisticated than ever. Brides are collecting ideas from designers' blogs, Pinterest boards, TV shows, and numerous other sources, making them savvy customers. In this session, Grinnals, creator of Disney Fairy Tale Weddings and the Engage Luxury Wedding Conference and consultant to top luxury brands, will share insights on how to better understand the luxury bridal market and today's luxury bride, how to market to her, and land her as a customer.

Breaking the Catering Rules: How I Let 800 Guests Order From a Menu & Other Innovative Ideas

Warren Dietel, president and owner, Puff 'n Stuff

For a gala dinner of event industry V.I.P.s, Dietel knew he had to aim high to impress such seen-it-all guests. In this session he will share how he let guests sit at tables of almost any size—from four to 20 people—and allowed attendees to order à la carte and choose from multiple options in each part of a three-course seated dinner. And it all took place in a two-story tent with wraparound balcony seating on a second floor.

Fund-raising Case Study: Turning Gala Attendees Into Passionate Evangelists

Jeremy Katzman, manager of media relations & e-philanthropy, Miami Children’s Hospital Foundation

At any given fund-raising gala, only small portions of attendees are passionate supporters. The rest are attending as guests of an honoree, filling a corporate table, or they’re just there to mingle. The nonprofit's challenge is to reach these attendees and turn them from people who are merely aware of what you do into enthusiastic evangelists. In this session, Katzman will share how the Miami Children's Hospital Foundation created its signature Bald, Brave, Beautiful campaign to achieve this goal and how the campaign spread virally beyond the gala.

Building & Managing a Volunteer Army

Laila Brock, director of events & team operations, Orange Bowl Committee

With only three full-time event staff members, the Orange Bowl Committee manages to produce more than 100 events each year, including galas, meetings, hospitality programs, pregame functions, and sports clinics, many of which occur simultaneously. How does the committee pull it off with such a skeleton crew? Its secret is volunteers, lots of them. In this session, Laila Brock will explain how her team manages more than 600 volunteers through a complex, yet organized, system of chairpersons, ambassadors, and captains to leverage deep community support for her programs.

Media Secrets Revealed: How the Pros Get Coverage for Their Events

Anna Sekula, executive editor, BizBash

Nick D’Annunzio, principal, Tara Ink

Riki Altman, editor in chief, Modern Luxury Brides South Florida & the Caribbean;
senior contributing editor, Miami Magazine

Fred Gonzalez, editor, miami.com

Getting media coverage of events is a key factor that event organizers must consider, especially when sponsorships are involved. During this panel, attendees will learn secrets from both publicists and editors regarding media and events. Nick D'Annunzio will discuss strategies that Tara Ink. incorporates when planning events to capture the media's interest. Attendees will also hear event editors, including Riki Altman from Miami magazine and Anna Sekula, executive editor of BizBash, discuss what editors look for when covering events.

Using Data and Analytics to Crush Your Sales Goals

Megan Buell, lead generation manager, Eventbrite

With the increasing number of analytical resources available to event marketers, now is the best time to utilize these tools and increase event attendance. In this session, Megan Buell will share practical tips and recommendations to help you exceed your event goals through tracking and analytics. Learn the importance of creating a marketing and editorial calendar, tracking your marketing efforts, collecting attendee information during registration, gathering the most important event reports, and tracking social media to take your event to the next level.

Registration Fees:

*Limited to 250 attendees
Register Now: The New York Event Innovation Forum Sold Out

Your email inquiry will be sent to 3 venue