Event Leadership Institute Workshop Series
Session I: 8:15—9:15 a.m.
Session II: 9:30—10:30 a.m.
This year the morning workshops at BizBash IdeaFest will be run by our education partner, the Event Leadership Institute, in an effort to provide you with the highest quality educational content available anywhere in the event industry.
This new slate of intensive workshops is designed to give you the hands-on skills needed to hone your craft and advance your career, while preparing you to tackle new challenges and opportunities. Each session will be offered twice, so choose from the two sessions that will best meet your career or business needs.
The Event Leadership Institute Workshop Series includes your choice of Social Media Roadmap, Audio Visual De-Mystified, App-Storm, or Plan-A-Thon, followed by the BizBash IdeaFest trade show floor at 10:30 a.m.
Each session will be offered twice. Seating will be on a first come, first served basis on site.
Social Media Roadmap: Understanding the Various Platforms & Which Ones Are Best for Marketing Your Business
Michelle Bergstein-Fontanez, president, Event Industry Marketing by BeatCreative
Google Plus, Pinterest, Instagram, Twitter, Facebook, Foursquare, blogging, etc. New social media platforms are sprouting up faster than we can keep up. The first half of this session will feature a detailed overview of each platform, including the pros and cons of each, and information about what businesses should use. The second half will include an interactive review of case studies of businesses that have used these platforms successfully (and some, not so successfully). Participants will have the opportunity to have Bergstein-Fontanez review their company's social media strategy and help take it to the next level.
Audio Visual Demystified
Brandt Krueger, director of video and production technology, MetroConnections
How many lumens should your projector have? What type of microphone is best for your program? When should you use I-Mag? When it comes to audiovisual and other technical elements, even the most experienced planners are often at a loss in understanding their needs. In this workshop, production expert Krueger will explain key audiovisual concepts in an easy-to-understand manner. Participants will leave feeling empowered to better understand and negotiate their audiovisual contracts and provide greater value to their bosses and clients in explaining their audiovisual needs.
App-Storm: Using Mobile Apps to Transform the Event Planning Process
Dahlia El Gazzar, founder, Dahlia+
Still using a printed binder to manage your production documents? After this class, you'll want to ditch the paper and shift everything to your iPad or tablet using El Gazzar’s tips. In this hands-on workshop you'll learn about 10 cool apps event planners should use to streamline workflow, how Evernote can be a planner's best friend, and how to make yourself and your team immensely more productive. With step-by-step demos, you'll walk away with tools to transform your organization.
Plan-A-Thon: Taking Creative Brainstorming to the Next Level
David Adler, C.E.O. and founder, BizBash
David will be joined by industry allstars (to be announced shortly).
Laila Brock, Director of Events & Team Operations, Orange Bowl Committee
Rachel Gross, senior vice president of event marketing, Univision
Anita Mattner, executive director of special projects and events, University of Miami
Mona Meretsky, president, COMCOR Event & Meeting Production/COMCOR Consulting Services
Tracy Wallach, event lead, Executive Incentives & Travel Inc.
How would you dream up the ultimate Twilight premiere? If resources were endless and the budget limitless, how would you plan the Orange Bowl halftime show? If an event budget was cut, how would you reallocate resources, yet still create a memorable event?
After examining key strategies for brainstorming techniques, participants will learn how teams successfully gather ideas and devise a plan to implement these concepts into real-life scenarios. Adler and a lineup of industry all-stars (to be announced shortly) will work with participants in this hands-on workshop where attendees will discuss how to reinvent three key event formats: the award show, the gala fund-raiser, and the product launch.