The Workshop Series
Wednesday, April 23, 9:00 a.m. – 10:15 a.m.
This year the morning workshops at BizBash Live: The Expo were fashioned to provide you with the highest quality educational content available anywhere in the event industry. This new slate of intensive workshops is designed to give you the hands on skills needed to hone your craft and advance your career, while preparing you to tackle new challenges and opportunities.
The Workshop Series includes your choice of Event Business Budgeting, Social Media, or the Plan-A-Thon, followed by the BizBash Live trade show floor at 10:30 a.m.
5 Ways to Make Your Event Business Profitable
Michelle Loretta, Sage Wedding Pros
Do the words investing, budgeting, and accounting scare you? Do you feel you'd be more competitive if you made better decisions with your business dollars? In this session, Michelle Loretta from Sage Wedding Pros will offer five financial tips to improve your competitive edge and make money for your business. Boost your knowledge of budgeting, tax deductions, and profit and loss, plus learn important ways to increase profitability.
How to Power Your Events Using Social Media
Lisa Buyer, journalist, publicist, author, Social PR Secrets
It goes “Like” this: 72% of all Internet users are currently active on social media, with millennials topping the charts at an 89% usage. In this workshop, Lisa Buyer will share tips on how to use social media to bring more exposure to your events. Maximize your event exposure by thinking beyond the physical confines, reaching an infinite digital audience. Learn tips on how to implement visual, social, and mobile strategies that will increase R.S.V.P.s, strengthen relationships, increase media coverage, and further your event’s reach on social networks.
How to Build and Manage an Army of Volunteers
Mitch Morrall, vice president of events and operations, Orange Bowl Committee
Recruiting, managing, and activating volunteers is a full-time job, and the Orange Bowl Committee relies on volunteers to help produce more than 100 events each year including galas, meetings, and pregame functions. In this workshop, Mitch Morrall with share insights and tips on how to build an army of volunteers to facilitate critical roles within your organization and at your events. Learn how to build your volunteer database and manage volunteers while providing an exciting, fulfilling experience that will keep them on your team annually.
Plan-A-Thon: Brainstorming Your Way to Better Events
David Adler, C.E.O. and founder, BizBash
Karla Dascal, C.E.O., Karla Conceptual Events
Susan Holtzman, president, Eventures Special Event Production
Mona S. Meretsky, CSEP, president, COMCOR Event & Meeting Production/COMCOR Consulting Services
Vince Thompson, president and C.E.O., MELT
(Additional industry all-stars to be announced shortly)
How would you dream up the ultimate Orange Bowl halftime show? If resources were endless and the budget limitless, how would you plan the South Beach Wine & Food Festival? How would you reinvent the Academy Awards? If an event budget was cut, how would you reallocate resources, yet still create a memorable event?
After examining key strategies for brainstorming techniques, participants will learn how teams successfully gather ideas and devise a plan to implement these concepts into real-life scenarios. Adler and a lineup of industry all-stars will work with participants in this hands-on workshop where attendees will discuss how to reinvent three key event formats: the award show, the gala fund-raiser, and the product launch.
Additional sessions and speakers to be announced.
$159 Non-exhibiting suppliers
For group pricing, email firstname.lastname@example.org
Registration includes admission to the Workshop Series, the BizBash Live trade show floor, and pre- and post-event parties.