BizBash Live
BizBash Idea Fest

Event Innovation Forum

Location: Floridian Ballroom A/B

11:00 am - 12:30 pm | 1:30 pm - 3:00 pm | Limited to 300 Attendees

The most notable names in the event industry have graced the Event Innovation Forum stage, and now it’s back for its fifth year with an even more incredible lineup.

Covering everything from event design and sponsorships, to social media, technology, and more, these captivating 15-minute TED-inspired presentations will motivate you (and provide actionable takeaways) to create breathtaking live experiences.

One room. Two sessions. Six speakers. Infinite new ideas.

DID YOU KNOW...Attending our education tracks will give you credit towards your CSEP and CPCE certification, so secure your pass today!

Stay tuned for groundbreaking session from Erin Bisping, Sponsor Business Director at IMG/Miami Open.

11:00 am - 12:30 pm

Beyond Words: The Art & Science of Live Experiences

Michael Blatter, founder and C.E.O., Mirrorball

Every event organizer strives to create an experience that leaves a lasting memory with his or her attendees—but truly innovative event professionals use their resources to choreograph a deep emotional journey. That's the creed Michael Blatter and his team at Mirrorball, an award-winning experiential agency, live by for the events they create. In this session, Blatter will take attendees behind the scenes of awe-inspiring campaigns for brands such as Harley-Davidson, Jack Daniel’s, and Dos Equis and reveal the secrets behind the art and science his team employs. Get an inside look at how Mirrorball uses research in the fields of psychology, sociology, and anthropology and learn how that research shows that experience and emotion form the foundation for memory, influencing specific consumer behaviors and leaving guests with transformative memories.

Putting Batteries in the Flashlight: How Sponsors Can Maximize R.O.I. for Their Sponsorship Dollar

Vince Thompson, C.E.O., MELT

From innovative activations to custom-branded swag, there are endless opportunities to ensure event sponsors are front and center. But how do you find the perfect balance of exposure without blinding your attendees with logos and literature? And as a sponsor, how can you be certain you're getting the most bang for your buck? Listen as Vince Thompson, C.E.O. of MELT, shares his secrets to crafting a flawless sponsorship that can be applied to any type of event, such as meetings and conferences, benefits, and festivals. Drawing from his work with influential brands Coca-Cola, Powerade, and Kia, Thompson will give tips and strategies to create a memorable experience for both sponsors and attendees, ensuring your partners come back year after year.

From Zika to Hurricanes: Overcoming Unexpected Event Challenges

David Sinopoli, Co-Founder, III Points: Music, Art, and Technology Festival

What do you do when a Category 5 hurricane is expected to hit on the day of your event? How do you overcome a disease-related travel advisory to convince guests to attend your event? David Sinopoli, co-founder of III Points: Music, Art, and Technology Festival, tackled these challenges—and more—for the 2016 edition of the popular festival. Get a behind-the-scenes look how his team moved beyond the hurdles to create a successful event packed with immersive activations, groundbreaking technology, and a sense of community.

1:30 pm - 3:00 pm

Crafting Your Message Through a Multicultural Lens

Cassandra Clark, Global Marketing Solutions, Facebook

No two events are exactly the same, and your messaging shouldn’t be either—especially when trying to reach a new audience. As more brands in Florida and across the United States expand into the Latin American market, it’s imperative to reassess how you’re customizing your event, marketing, and brand messages. Listen as Cassandra Clark, client partner for Global Marketing Solutions at Facebook, provides an overview of this ever-changing landscape and shares strategies for tailoring messages to specific audiences. From understanding how consumer behaviors vary across markets to leveraging social media (such as Facebook and Instagram), these tips will help ensure your experiences are making an impact.

Maximizing Your Investment in Nonprofit Events

Christopher Pastor, Director of Corporate and Foundation Relations, Pérez Art Museum Miami

Year after year, nonprofit pros run into the same challenges—increasing attendance, revenue, and excitement around their annual event. Sound familiar? Nearly all event organizers can relate to issues that arise with evolving and expanding galas, trade shows, premiers, and launches. Listen as Christopher Pastor, director of corporate and foundation relations at the Pérez Art Museum Miami, reveals his team’s strategy for creating can’t-miss experiences, like the annual Pérez Art Museum Miami gala. Whether he’s discussing attracting the right crowd or capturing the attention (and dollars) of an influential audience, Pastor will share fresh ideas, tactics, and strategies to help you surpass event goals and maximize your nonprofit’s investment in a way that leads to future fund-raising opportunities and partnerships.

How Catering Has Elevated the Event Industry

Michael Schwartz, chef/owner, Michael Schwartz Events

From bussing tables at a Philadelphia restaurant to becoming a James Beard Award-winning chef, Michael Schwartz knows the ins and outs of the food service industry. Listen as BizBash executive editor Beth Kormanik sits down with Schwartz, one of the most notable names in the South Florida food scene, to uncover how he transitioned his successful restaurant background into renowned catering and events brand Michael Schwartz Events. Schwartz will reveal what inspires him and his team, the importance of creating an experience with the menu, how catering has transformed events, and much more.

Packages & Pricing

Group Rates
Event Organizer
Non-Exhibiting Supplier

DAY OF PRICING: Please note all pricing will increase the day of the event. Only credit cards will be accepted onsite.


Official Event Innovation Forum Audiovisual Sponsor
Official Event Innovation Forum Lighting Sponsor
Official Event Innovation Forum Stage and Backdrop Sponsor
Official Event Innovation Forum Producer and Entertainment
Official Catering Sponsor
National Official Attendee Notebook Provider
Official Speaker Dinner Sponsor
National Official Gifting Sponsor
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