Owner and Director
What was the most memorable event you’ve worked on?
It was a live concert in Miami Beach for MundoFOX. Before the concert, we were tasked to re-create a TV show about a Colombian drug lord, and I was the director of the entire live show and concert. The show’s actual lead actor was playing his role live. It was one of those events where everything had to fall into place in order to pull it off, and there were about 20 critical things that needed to happen to ensure success. I even had to hire federal agents to escort the lead actor through customs because we were so tight on time for the event.
The event opened with the live show starting outside of the venue, and for a total of 10 minutes I had no control over the event because as the director, I had to be inside the venue. While glued to the sound and video booth within the venue, my partner was so stressed he was sitting on the floor squeezing my calf panicking. He did it so hard that I had a bruise for days. But…we got it done and everything fell into place!
What was the aha moment that made you love events?
Ever since I was a little girl I’ve been attending events. I love the excitement of seeing and experiencing new things. Arts festivals, concerts, anything that gathers people together and promises to be something experiential is exciting to me. The aha moment was in realizing that not only do I love going to events, but I love producing events and being the director behind those experiences for people.
Any advice for up-and-coming event pros?
Organization, organization, organization. If you are organized and on top of things, nothing should throw you off your game on the big day. A solid ROS is the spine of the event. Always have a smile on your face and keep yourself together, even if the entire place is burning down. Honesty is the only policy. You are as strong as your worst brand ambassador (so train everyone impeccably well). Have fun. It’s what you want your guests to do, so ensure you are getting in on that action too!