BizBash Live

LOS ANGELES, WEDNESDAY, JULY 19, 2017, CALIFORNIA MARKET CENTER
BizBash Idea Fest

Event Innovation Forum

11:00 am - 12:30 pm | 1:30 pm - 3:00 pm | Limited to 300 Attendees

The most notable names in the event industry have graced the Event Innovation Forum stage, and now it’s back for its fifth year with an even more incredible lineup.

Covering everything from event design and sponsorships, to social media, technology, and more, these captivating 15-minute TED-inspired presentations will motivate you (and provide actionable takeaways) to create breathtaking live experiences.

One room. Two sessions. Six speakers. Infinite new ideas.

DID YOU KNOW...Attending our education tracks will give you credit towards your CSEP certification, so secure your pass today!

Session I (11:00 am - 12:30 pm)

Location: Fashion Theater

The Struggle is Real: How to Perfect Your Nonprofit’s Message

Jeff Olsen, Director of Special Events, The Children’s Hospital Los Angeles Foundation

With small audiences and even smaller budgets, it’s essential for nonprofits to have an impactful message in order to hit their event and donation goals. But with endless other organizations vying for the same dollars, how do you make your cause stand out? Listen as Jeff Olsen, director of special events at the Children’s Hospital Los Angeles (CHLA), shares his secrets on perfecting your message. Drawing on his experience with University of Southern California CHLA, and Elemental Music, Olsen will divulge the dos and don’ts of effective communication, ways to tie your brand message into your experiences, and how to impress your donors year after year, keeping them coming back for more.

High Times: How to (Legally) Plan Events with Marijuana

Jes Gordon, Owner and Creative Director, Jes Gordon/ProperFun

Now that recreational use of marijuana is legal in California and several other states, event planners are being asked to incorporate the drug in catering, activities, and more. Jes Gordon of Jes Gordon/ProperFun has produced events involving edibles and other creative uses of cannabis. Listen as she shares tips on how to select vendors, educate event staff, and plan for guest safety. As marijuana use goes beyond the cannabis industry to mainstream events, including festivals and weddings, this session will prepare planners for this new client demand.

Session II (1:30 pm - 3:00 pm)

Location: Fashion Theater

The Art, Science, and Magic of Experiential Storytelling

Christian Lachel, Executive Creative Director, BRC Imagination Arts

A recent study revealed that more than 59 percent of chief marketing officers recognize branded experiences as pivotal to creating ongoing relationships with key audiences, a move that reinforces the value and power of in-person events. It’s a trend that reflects the growing consumer desire for real experiences and two-way conversations that connect with them in a deeply personal way. Whether you are a meeting planner, event specialist, or brand marketer, this session will explore the “seven secrets” to creating emotionally engaging experiences. Drawing on examples of work with companies such as Jameson, Guinness, Ford, the Rock & Roll Hall of Fame, and other high-profile brands, Christian Lachel, executive creative director and vice president of BRC Imagination Arts, will share how to create meaningful experiences that inspire and transform guests, drive business results, and leave a lasting impression.

Augmented Reality 101: What to Know About Event Technology Today

Ashley Crowder, C.E.O. and Founder, VNTANA

One of the hottest areas of event technology is augmented reality. But does it deserve a place at your events? And if so, where do you start? In this session, Ashley Crowder, C.E.O. and founder of the technology brand VNTANA, will share how meeting and event pros can incorporate augmented reality and other cutting-edge technology into their events. Learn the key components to creating effective and influential augmented reality content, tips for how to have the experience live on past the event, and strategies for using technology for data-capture and lead generation. Using examples from events, Crowder will discuss how to approach technology to captivate audiences in a completely new way.

A Masterclass With a Top Event Planner

Sharon Sacks, President and Founder, Sacks Productions

From the 60,000-person Revlon Run/Walk for Women to celebrity weddings, Sharon Sacks, president and founder of Sacks Productions, has done it all. Her work spans the globe and boasts elite clientele, including princes, presidents, actors, and athletes. But for Sacks, it’s more than just lavish events. Listen as BizBash executive editor Beth Kormanik sits down with the internationally sought-after event planner and lifestyle guru to discuss her high-profile events, as well as her corporate and philanthropic work. Discover where she finds inspiration, tips for scaling events of any size, the importance of timing, strategies for planning prestigious events out of the public eye, and more.

Packages & Pricing

Group Rates
Event Organizer
Non-Exhibiting Supplier

DAY OF PRICING: Please note all pricing will increase the day of the event. Only credit cards will be accepted onsite.

Partners

Audio Sponsor
EIF Lighting & Projection Sponsor
Event Innovation Forum Producer
Official Attendee Notebook Provider
EIF Entertainment Sponsor
Event Innovation Forum Sponsor
National Official Gifting Sponsor
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