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BizBash Idea Fest

Event Innovation Forum

11:00 am - 12:30 pm | 1:30 pm - 3:00 pm | Limited to 300 Attendees

The most notable names in the event industry have graced the Event Innovation Forum stage, and now it’s back for its sixth year with an even more incredible lineup.

Covering everything from event design and sponsorships, to social media, technology, and more, these captivating 15-minute TED-inspired presentations will motivate you (and provide actionable takeaways) to create breathtaking live experiences.

One room. Two sessions. Six speakers. Infinite new ideas.

DID YOU KNOW...Attending our education tracks will give you credit towards your CSEP and CPCE certification, so secure your pass today!

Create Your Brand Moment: How to Win in the Experience Economy

Albie Hueston, Creative Director for Experiential, Refinery29

Kelly Markus, Vice President for Experiential, Refinery29

While brands have traditionally been content creators through their ads, today they also need to be cultural curators to help fuel conversations around their brand, product, or service. With recent data revealing that 78 percent of millennials would rather spend money on experiences over products, brands are increasingly looking for ways to create narrative-driven, experiential moments that positively impact their customers' lives and build more meaningful and emotional connections. Refinery29 has perfected the design, but also the business side, of experiential. Drawing on its work building the company’s wildly popular 29Rooms experience during Fashion Week, Albie Hueston, creative director for experiential, and Kelly Markus, vice president for experiential, will share some of Refinery29's secret sauce on how building event programs that tell engaging stories and create lasting impressions can catapult growth and opportunity for those with the courage to embrace the expanding experience economy. They will discuss how experiential delivers returns for its brand partners that help them meet key business objectives—a win for everyone.

The Art, Science, and Magic of Experiential Storytelling

Christian Lachel, executive creative director, BRC Imagination Arts

A recent study revealed that more than 59 percent of chief marketing officers recognize branded experiences as pivotal to creating ongoing relationships with key audiences, a move that reinforces the value and power of in-person events. It’s a trend that reflects the growing consumer desire for real experiences and two-way conversations that connect with them in a deeply personal way. Whether you are a meeting planner, event specialist, or brand marketer, this session will explore the “seven secrets” to creating emotionally engaging experiences. Drawing on examples of work with companies such as Jameson, Guinness, Ford, the Rock & Roll Hall of Fame, and other high-profile brands, Christian Lachel, executive creative director and vice president of BRC Imagination Arts, will share how to create meaningful experiences that inspire and transform guests, drive business results, and leave a lasting impression.

How American Express Creates Partnerships That Enhance the Fan Journey

Deborah Curtis, Vice President, Global Experiential Marketing and Partnerships, American Express

The event landscape has evolved. Sponsors no longer want to be considered “sponsors,” they’re looking for lasting partnerships. They have elevated the game, expecting more than just a logo on event swag or a shout-out on the website—it’s about creating an experience for their brand. In this session, Deborah Curtis, vice president, global experiential marketing and partnerships at American Express, will draw on Amex’s 24-year partnership with U.S. Open Tennis, and reveal how to keep things fresh, while creating an experience that enhances not only the sponsorship but also the fan journey. Curtis will uncover the importance of your brand mission, the changing role of influencers, engaging attendees in a 3-D way, and why it’s crucial to drive partnership innovation regardless of the length of time.

Additional speakers and sessions to be announced shortly.

Packages & Pricing

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DAY OF PRICING: Please note all pricing will increase the day of the event. Only credit cards will be accepted onsite.


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