BizBash Live

NEW YORK, WEDNESDAY, OCTOBER 25, 2017, JAVITS CENTER
BizBash Idea Fest

Event Innovation Forum

11:00 am - 12:30 pm | 1:30 pm - 3:00 pm | Limited to 300 Attendees

The most notable names in the event industry have graced the Event Innovation Forum stage, and now it’s back for its sixth year with an even more incredible lineup.

Covering everything from event design and sponsorships, to social media, technology, and more, these captivating 15-minute TED-inspired presentations will motivate you (and provide actionable takeaways) to create breathtaking live experiences.

One room. Two sessions. Six speakers. Infinite new ideas.

DID YOU KNOW...Attending our education tracks will give you credit towards your CSEP and CPCE certification, so secure your pass today!

Session I | 11:00 am - 12:30 pm

The Power of a Message: How Nonprofits Can Motivate, Activate, and Inspire

Patricia Padilla, Founder, 196 Strategies

At a time when more brands and nonprofits are taking stands on social issues, even having them built into their missions, how can they use events to raise money, issue a call to action, build their network of supporters—or all three. Patricia Padilla, former executive director of the United Nations Foundation, founded 196 Strategies to help execute social-impact events for both corporations and nonprofits. She will share her strategies, and struggles, uncovering new ways for nonprofits to effectively communicate their message and motivate their supporters to take action.

The Art, Science, and Magic of Experiential Storytelling

Christian Lachel, executive creative director, BRC Imagination Arts

A recent study revealed that more than 59 percent of chief marketing officers recognize branded experiences as pivotal to creating ongoing relationships with key audiences, a move that reinforces the value and power of in-person events. It’s a trend that reflects the growing consumer desire for real experiences and two-way conversations that connect with them in a deeply personal way. Whether you are a meeting planner, event specialist, or brand marketer, this session will explore the “seven secrets” to creating emotionally engaging experiences. Drawing on examples of work with companies such as Jameson, Guinness, Ford, the Rock & Roll Hall of Fame, and other high-profile brands, Christian Lachel, executive creative director and vice president of BRC Imagination Arts, will share how to create meaningful experiences that inspire and transform guests, drive business results, and leave a lasting impression.

How American Express Creates Partnerships That Enhance the Fan Journey

Deborah Curtis, Vice President, Global Experiential Marketing and Partnerships, American Express

The event landscape has evolved. Sponsors no longer want to be considered “sponsors,” they’re looking for lasting partnerships. They have elevated the game, expecting more than just a logo on event swag or a shout-out on the website—it’s about creating an experience for their brand. In this session, Deborah Curtis, vice president, global experiential marketing and partnerships at American Express, will draw on Amex’s 24-year partnership with U.S. Open Tennis, and reveal how to keep things fresh, while creating an experience that enhances not only the sponsorship but also the fan journey. Curtis will uncover the importance of your brand mission, the changing role of influencers, engaging attendees in a 3-D way, and why it’s crucial to drive partnership innovation regardless of the length of time.

Session II | 1:30 pm - 3:00 pm

Create Your Brand Moment: How to Win in the Experience Economy

Albie Hueston, Creative Director for Experiential, Refinery29

Kelly Markus, Vice President for Experiential, Refinery29

While brands have traditionally been content creators through their ads, today they also need to be cultural curators to help fuel conversations around their brand, product, or service. With recent data revealing that 78 percent of millennials would rather spend money on experiences over products, brands are increasingly looking for ways to create narrative-driven, experiential moments that positively impact their customers' lives and build more meaningful and emotional connections. Refinery29 has perfected the design, but also the business side, of experiential. Drawing on its work building the company’s wildly popular 29Rooms experience during Fashion Week, Albie Hueston, creative director for experiential, and Kelly Markus, vice president for experiential, will share some of Refinery29's secret sauce on how building event programs that tell engaging stories and create lasting impressions can catapult growth and opportunity for those with the courage to embrace the expanding experience economy. They will discuss how experiential delivers returns for its brand partners that help them meet key business objectives—a win for everyone.

5 Things You Need to Know About Event Security and Emergency Preparedness

Sam Sherman, Vice President of Planning and Production, FIRST

From the moment you wake up to the moment you fall asleep, everyone faces uncertain circumstances at home, at work, and in everyday life. But when your job is organizing live experiences for tens, hundreds, even thousands of people, how do you plan for those unforeseen circumstances? Listen as Sam Sherman, vice president of planning and production at FIRST, shares five things you need to know about event security and emergency preparedness. Sherman will address topics such as natural disasters and weather conditions, crowd control, outdoor programs, and high-profile guests and speakers, covering safety and security for events large and small.

Events as Brand-Builders: The Goop Perspective

Colleen Kennedy Cohen, Director of Events, Goop

Beth Kormanik, Editor-in-Chief, BizBash

Gwyneth Paltrow’s lifestyle brand Goop began as an online newsletter, but it has truly come to life through a number of events and brand partnerships that include a dinner series with Cadillac, children’s parties to promote the film Despicable Me 3, and the brand’s own debut conference, In Goop Health. Colleen Kennedy Cohen, Goop’s director of events, will talk about how Goop has used live experiences to build its brand and reach new audiences, as well as what the team at Goop has learned along the way.

Packages & Pricing

Group Rates (SOLD OUT)
Event Organizer (SOLD OUT)
Non-Exhibiting Supplier (SOLD OUT)

DAY OF PRICING: Please note all pricing will increase the day of the event. Only credit cards will be accepted onsite.

Partners

Event Innovation Forum Audio Visual Provider
Official Event Innovation Forum Entertainment Partner
National Attendee Notebook Sponsor
Education Staffing Sponsor
Event Innovation Forum Entrance Sponsor
National Gifting Sponsor
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