BizBash Live

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NEW YORK, WEDNESDAY, OCTOBER 25, 2017, JAVITS CENTER
BizBash Idea Fest

Speakers

David Adler
David Adler

C.E.O. and founder
BizBash

What was your most memorable event you have ever worked on?

My favorite event ever was the celebration we did at the State Department to recognize the completion of the Patrons of Diplomacy program, raising $21 Million to endow the American History art collection in the Diplomatic Receptions Rooms. Secretaries of State Hillary Clinton, Henry Kissinger, Colin Powell, and Madeline Albright presided over a room of 200 guests who dined on a famous meal from the days of Benjamin Franklin—who actually showed up to speak about the meal (a reenactor, of course). Each guest took a photo in the private office of the secretary surrounded by all the attending secretaries of state. The room, designed by Bryan Rafanelli, was exquisite, with feelings similar to a state dinner. We also celebrated the ribbon cutting of the Secretaries of State Balcony that featured a granite wall with the Chairs of the Patrons of Diplomacy featured under the secretaries of state and myself. The pomp of the evening and the recognition for chairing the program was one of the best nights of my life.

What was the AHA moment that made you love events?

Back in the 70s, I was at the premier of the first Star Trek movie. I was actually the first person to get into the reception following the premiere at the newly opened Air and Space Museum in Washington. The band played the theme song for Star Trek as I walked into the room, which boasted a model of the Enterprise. It felt like I was being transported into a new world. It was at that moment that I understood how events are magical, how the combination of sights, sounds, and smells have the power to give you that event high, even without any alcohol.

Any advice for up-and-coming event pros?
  1. Volunteer for any and every type of event
  2. Understand both digital and face-to-face marketing
  3. Learn everything by using our resources—the BizBash Daily, BizBash.com, GatherGeeks Podcast
  4. Practice Managed Serendipity: be at the right place with the right people
  5. Have a positive mental attitude

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Preston Bailey
Preston Bailey

Renowned Designer, Author, and Speaker

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Ron Ben-Israel
Ron Ben-Israel

Chef and Owner
Ron Ben-Israel Cakes

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Bob Caldwell
Bob Caldwell

Founding Partner
Eventbots (by Sciensio)

What was the most memorable event you’ve worked on?

We delivered our technology to a charity fund-raiser where we had more than 80 percent attendee engagement and increased donation volume and velocity by 21 percent. It felt really good to make a difference.

What was the aha moment that made you love events?

Hosting an event in London for the payments industry (credit cards). At that event, private companies, law enforcement, and N.G.O.s all were discussing how to make the world safer and better. Speakers at the event sparked conversations between otherwise strangers, who then collaborated to develop solutions that still keep us all safe today. This only could have happened at a fully immersive experiential event.

Any advice for up-and-coming event pros?

Pay attention to details. The entirety of an event can turn on the tiniest detail. Did you spell everyone’s name right? Did you have options for those with dietary needs? Did you make all the information easy to find and understand?

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Liz Castelli
Liz Castelli

Chief Operating Officer
TINSEL Experiential Design

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Yoli Chisholm
Yoli Chisholm

Founder and C.M.O.
STEAMRole.com

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Colleen Kennedy Cohen
Colleen Kennedy Cohen

Director of Events
Goop Inc.

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Adette Contreras
Adette Contreras

Chief Creative Officer
TINSEL Experiential Design

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Deborah Curtis
Deborah Curtis

Vice President, Global Experiential Marketing and Partnerships
American Express

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Nicole Halton
Nicole Halton

Director, Shows and Events
L'Oréal/Matrix

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Albie Hueston
Albie Hueston

Creative Director for Experiential
Refinery29

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Lauren Kay
Lauren Kay

Deputy Editor
The Knot

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Beth Kormanik
Beth Kormanik

Editor-in-Chief
BizBash

What was the most memorable event you’ve worked on?

My own wedding. I planned it prior to joining BizBash and often think about how it would be different if I had known then what I know now about events. Still, it was a joyous and lovely day, and I can always go crazy with a vow renewal.

What was the AHA Moment that made you love events?

The Super Bowl belongs to the event industry as much as the sports industry (and perhaps even more). My first time in a Super Bowl host city during the big game was in 2005 in Jacksonville, Florida. The energy transformed the city, and attending events from the then-huge Sports Illustrated party to the game itself was a thrill.

Any advice for up-and-coming event pros?

Read BizBash! We aim to serve beginning, mid-career, and veteran event professionals with stories that offer ideas, information, and more. Our collection of checklists are especially targeted for up-and-comers and cover topics from venue contracts, event run-throughs, and Wi-Fi needs at events.

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Christian Lachel
Christian Lachel

Executive Creative Director
BRC Imagination Arts

What was the most memorable event you’ve worked on?

The Shanghai World Expo in 2010. It remains one of the largest global events in history, welcoming more than 73 million people in six months.

What was the aha moment that made you love events?

The first World Expo that I worked on in Aichi, Japan, in 2005. Watching the audience come through our pavilion and leave with joyous smiles meant everything to our team. It’s the most rewarding part of any project, creating an emotional connection, and I was hooked.

Any advice for up-and-coming event pros?

Follow your bliss. If you do that, you’ll always love what you do and opportunities will happen.

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Kelly Markus
Kelly Markus

Vice President for Experiential
Refinery29

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Nicole Peck
Nicole Peck

Executive Vice President
BizBash

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Alex Plaxen
Alex Plaxen

President and Founder
Little Bird Told Media

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Erica Taylor
Erica Taylor

Chief Marketing Officer
TINSEL Experiential Design

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