Event Innovation Forum
Location: Floridian Ballroom A/B
Thank you to our amazing sponsors Aver, Light FX, TS Productions, T. Skorman Productions, Savor...Catering, Axis Promotions, Ritz Carlton Fort Lauderdale and Wizard Creations.
11:00 am - 12:30 pm | 3:00 pm - 3:30 pm | Limited to 300 Attendees
Big names, big ideas, and big inspiration. All in one room.
Back for its sixth year, the Event Innovation Forum showcases presentations from the leading names in live experiences. From event design to sponsorship, nonprofits, and more, these 15-minute TED-inspired sessions will inform, inspire, and leave you with actionable takeaways to transform your events.
DID YOU KNOW...Attending our education tracks will give you credit towards your CSEP and CPCE certification, so secure your pass today!
Session I | 11:00 am - 12:30 pm
Make-A-Wish: An Inside Look at Fund-Raising for Nonprofits
Shareef Malnik, Chairman, InterContinental® Miami Make-A-Wish Ball
As one of the most well-known nonprofits in South Florida, Make-A-Wish® Southern Florida has redefined fund-raising. With a year-round event strategy culminating with the splashy InterContinental® Miami Make-A-Wish Ball, these efforts raise millions annually for the organization. Listen as Chairman Shareef Malnik shares how the team ensures excitement and commitment as the gala enters its 24th year. From cultivating donors to pulling off an over-the-top production, discover new opportunities for your live experiences.
Sponsorship the SOBEWFF® Way: An A-to-Z Guide
Ashley Shapiro, Sponsorship and Ticketing Director, Food Network & Cooking Channel South Beach Wine & Food Festival
Zoraida Suarez, Director of Special Events, Southern Glazer’s Wine & Spirits / Supplier Activation Director, Food Network & Cooking Channel South Beach Wine & Food Festival
When the Food Network and Cooking Channel are among your sponsors (alongside Mastercard, Barilla, and other big names), it’s crucial to provide a memorable experience from start to finish. But how do you shake things up for a brand that spends big dollars year after year, as well as attract new brands to align with? Listen as Ashley Shapiro and Zoraida Suarez share an inside look at the sponsorship process for the Food Network & Cooking Channel South Beach Wine & Food Festival. From sale to activation, discover how the importance of selling tools, custom packages, production opportunities and limitations, and a strong follow up can make all the difference for your event.
What's the Right Technology Mix for Your Event?
Les Goldberg, Founder, LMG
Today, event producers can access a wide variety of technology tools to support almost any creative vision for a meeting: widescreen, superwidescreen, videoconferencing, video flown in the round, LED in multiple configurations, LED floors, 3D video, holograms, projection-mapped scenic displays—just to name a few. While these options can be a blessing in terms of supporting innovation, they present a challenge to find the technology solution best suited for the audience. The right mix should convey the meeting's message, but that message can easily get lost in technology if not implemented effectively. In this session, Les Goldberg, the Founder of LMG, will share how to choose the right technology for your specific audience, using examples from a range of large-scale and mid-sized events from their portfolio of esteemed clientele.
Session II | 2:45 pm - 3:30 pm
How to Engage a Multicultural Audience
Cristy Clavijo-Kish, Chief Development Officer, Hispanicize Media Group
Now in its ninth year, Hispanicize is the largest annual event for Latino and multicultural trendsetters and newsmakers in digital content creation, journalism, marketing, and entertainment. With a lineup of prominent speakers, buzzy entertainment, and strong social media buzz, the event has become a must-attend for anyone trying to reach diverse markets. Cristy Clavijo-Kish, Chief Development Officer of Hispanicize Media Group and Publisher of the multicultural parenting platform LosTweens.com, will share how to expand your marketing efforts to reach a multicultural audience for your events. She will uncover marketing and PR strategies, tips for working with influencers, and advice on how to differentiate your brand.
CrossFit for Event Pros: Maximizing Your Event’s Potential
Barry Ross Rinehart, Executive Creative Director, Multi Image Group
Inspiration comes in many forms, but what does a scientific law developed by a German chemist to help farmers grow crops have to do with live experiences? Barry Ross Rinehart, Executive Creative Director of Multi Image Group, has the answer. Uncover how this unexpected find transformed the way he creates events, and how the “law of the minimum” can help you reach your fullest potential. Rinehart will also share essential elements crucial for any successful experience, how to apply these principles to improve the quality and excellence of your productions, and advice for building an event professional’s CrossFit plan for future growth.
Packages & Pricing
Group Rates (3 or more registrants)
- All Access Pass - Group Rate - $349 (SOLD OUT)
- Premium Pass - Group Rate - $279
- Event Innovation Forum Pass - Group Rate - $179
Event Organizer (Click here to see if you qualify)
- All Access Pass - Event Organizer (First 50) - $349 (SOLD OUT)
- All Access Pass - Event Organizer (After First 50) - $399 (SOLD OUT)
- Premium Pass - Event Organizer (First 50) - $279 (SOLD OUT)
- Premium Pass - Event Organizer (After First 50) - $319
- Event Innovation Forum Pass - Event Organizer (First 50) - $179 (SOLD OUT)
- Event Innovation Forum Pass - Event Organizer (After First 50) - $199
Non-Exhibiting Supplier (Click here to see if you qualify)
- All Access Pass - Supplier - $499 (SOLD OUT)
- Premium Pass - Supplier - $349
- Event Innovation Forum Pass - Supplier - $299
DAY OF PRICING: Please note all pricing is subject to increase the day of the event. Only credit cards will be accepted onsite.