Location: Rooms 304,305,315,316,317
Thank you to our amazing sponsors PSAV, Totally Mod, Omnience, Perfume Bar, Ritz Carlton Fort Lauderdale and Wizard Creations.
9:00 am - 9:50 am | 10:00 am - 10:50 am | Choose Two Sessions to Attend
Spark your creativity with intensive workshops from key players in the event industry. Covering today’s hottest topics, you’ll hone the skills you need to advance your career with these in-depth sessions.
Back by popular demand, we’ve added a Spanish-language workshop during the second session of the Workshop Series.
With the opportunity to attend two different sessions, you’ll leave inspired and ready to tackle any challenge that comes your way.
Cuba: Events, Explorations, and Everything You Need to Know (Room 301)
Renee Radabaugh, CMP, President and C.E.O., Paragon Events, Inc. and Cultural Explorations Cuba
A stunning Caribbean destination, Cuba has become a sought-after location for events and experiences after the United States loosened regulations in December 2014. But with travel restrictions still in place nearly four years later, what do you need to know before you go? Listen as Renee Radabaugh, President and C.E.O. of Cultural Explorations Cuba, a travel division of Paragon Events, Inc., shares guidelines for planning in Cuba. Drawing on her expertise, Radabaugh will share the current state of events on the island, how it has transformed over the past few years, what you can and can’t do, challenges faced, and how to take advantage of local resources to enhance your experience.
Leveraging Data to Build Your Brand and Events (Room 302)
Nathan Mendenhall, Director of Social Media, THAT Agency
Millions of digital data points are collected on a daily basis—from interests to habits to actions. But what data points are relevant to your brand? And how do you take advantage of this information to influence your events? Listen as Nathan Mendenhall, Director of Social Media at THAT Agency, uncovers how to leverage audience data to create an overarching strategy for your brand and events. Drawing on his experience with Rolls Royce and other luxury brands, Mendenhall will reveal the importance of data, employing results in decision-making, and dealing with audience behavior and insights in an age of data and privacy breaches.
Champagne on a Beer Budget: Creating a Financial Plan for Events (Room 304)
Gladys Mezrahi, President, Indigo Events
Whether you're planning a conference for 3,000 attendees, a wedding for 200 guests, or an intimate dinner for 10, staying on budget is key. But in a world full of Pinterest-perfect parties, how do you make champagne happen on a beer budget? Listen as Gladys Mezrahi of Indigo Events shares secrets and strategies for staying within your price range while accommodating your client's needs. Uncover the difference between variable and fixed costs, where your budget should be flexible, small items you may not realize are costing you money, and how to create a comprehensive projected budget.
The New Wave of Experiential Marketing: Smaller Events, Bigger Return (Room 305)
Emily Taffel, Founder and Co-Owner, Musgy PR
Sarah Caro, Co-Owner and Vice President, Mugsy PR
In a market saturated with live experiences, how do you make a splash with a new event? When planning the same gathering year after year, how do you raise the bar—and your event stats? Listen as Emily Taffel and Sarah Caro of Musgy PR explore how to create awareness, and increase ticket sales, using your brand story. Go beyond invites and social media posts and uncover fresh ways to attract attendees and potential customers with truly immersive experiences, allowing guests to engage with your product, service, and brand using all five senses.
Spanish Language Session (Session II Only)
Champaña con Presupuesto de Cerveza: Creando un Plan Financiero Para Eventos (Room 304)
Gladys Mezrahi, Presidenta, Indigo Events
Ya sea que estés planeando una conferencia para 3000 asistentes, una boda con 200 invitados o una cena íntima de 10 personas, mantenerse dentro del presupuesto es súper importante. Pero en un mundo lleno de fiestas perfectas estilo Pinterest, ¿cómo se puede lograr dar champaña cuando tu presupuesto es de cerveza? Presta atención porque Gladys Mezrahi de Indigo Events va a compartir sus tips, secretos y estrategias para exceder las expectativas de tus clientes; ¡manteniéndote dentro de su rango de gastos! Descubre la diferencia entre los costos fijos y los variables, dónde tu presupuesto debe ser flexible, las cosas que pueden parecer insignificantes y que tal vez no estés consciente que están costando dinero, y por supuesto cómo crear un presupuesto completo y detallado.
Packages & Pricing
Group Rates (3 or more registrants)
- All Access Pass - Group Rate - $349 (SOLD OUT)
- Premium Pass - Group Rate - $279
- Workshop Pass - Group Rate - $89
Event Organizer (Click here to see if you qualify)
- All Access Pass - Event Organizer (First 50) - $349 (SOLD OUT)
- All Access Pass - Event Organizer (After First 50) - $399 (SOLD OUT)
- Premium Pass - Event Organizer (First 50) - $279 (SOLD OUT)
- Premium Pass - Event Organizer (After First 50) - $319
- Workshop Pass - Event Organizer (First 50) - $89 (SOLD OUT)
- Workshop Pass - Event Organizer (After First 50) - $119
Non-Exhibiting Supplier (Click here to see if you qualify)
- All Access Pass - Supplier - $499 (SOLD OUT)
- Premium Pass - Supplier - $349
- Workshop Pass - Supplier - $219
DAY OF PRICING: Please note all pricing is subject to increase the day of the event. Only credit cards will be accepted onsite.