Founder and Co-Owner
What was the most memorable event you’ve worked on?
The most memorable event I worked on was a birthday party for a baby elephant. I had the chance to be part of the PR team for Ringling Bros. and Barnum & Bailey Circus. To promote the birth of a new pachyderm, we teamed with the culinary school at Johnson & Wales University to create a massive birthday cake made of only ingredients an elephant could eat, and we presented the baby with it at a V.I.P. birthday event. To top it off, our V.I.P.s were from a local underserved youth organization. They were able to attend the circus with their entire family, enjoy the birthday pre-event, and even watch as one of the older elephants created a painting (yes, elephants can hold paintbrushes in their trunks!), which was part of a raffle that evening at the main show with the proceeds going to the youth center. It was an amazing experience and one that made me fall in love with events.
What was the aha moment that made you love events?
I have always been in love with the theater, and, to me, the event industry is an extension of that. Everyone has their role, their stage directions, and a million moving pieces fall into place to create one big masterpiece. The first time I walked into an event warehouse, I was about 7 years old, and it was like Willy Wonka’s Factory for me—I was awestruck, and it hasn’t changed since.
Any advice for up-and-coming event pros?
Get ready to do things you never imagined, stress more than you’ve ever stressed (no one wants to ruin someone’s big day!), pull off successes that feel like feats of superhero strength—and do it all again the next day. If you can do that all with a smile on your face—you’ve picked the right career!