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LOS ANGELES, WEDNESDAY, JULY 18, 2018, CALIFORNIA MARKET CENTER
BizBash Idea Fest

BizBash Live: Los Angeles 2018

Connect. Collaborate. Cultivate.

From education to exhibits, activations to the after-party, BizBash Live: Los Angeles is the one-day experience that will give you the ideas, resources, and network to make your event dreams a reality. Join nearly 1,500 event pros on Wednesday, July 18 at the California Market Center, and discover the partnerships you need to propel your events forward.

Want your brand to be seen by these influential planners? Click here to learn more about exhibiting and sponsorship opportunities.


Speakers

Jenny Bronstein
Jenny Bronstein

SVP, Account Service
NVE Experience Agency

What was the most memorable event you’ve worked on?

To announce that Amazon Prime Video was available in-flight, NVE worked with Amazon to create a pop-up movie theater inside the largest-ever Amazon shipping container dropped in the JetBlue terminal at JFK. This was a personal passion project of mine for a number of reasons. It was the first project I oversaw at NVE from conception through execution and something that would lay the foundation for a new relationship—and true partnership—between Amazon and NVE for the next several years.

What was the aha moment that made you love events?

I had two. The first was in high school after I hosted my first parents-aren’t-home party. Most would have bought red cups and called it a day, but I decided it had to be luau themed. With decorations, photos ops, and Malibu Rum pineapple drinks served in coconuts. The next was Cabo Wabo, and then western…you get the idea.

Second was during my first job post-college. I was working at an advertising agency and volunteered to plan the company’s holiday party. I realized during the process that I enjoyed my volunteer role far more than the job for which I was actually getting paid. I started applying for new event-related jobs a few months later.

Any advice for up-and-coming event pros?

Never let your lack of experience on paper be a reason to not attempt something new. Be comfortable being uncomfortable. A little discomfort and fear of failure is healthy—that’s where you push your potential, learn, and grow.

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Nicole Peck
Nicole Peck

Executive Vice President
BizBash

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David Adler
David Adler

C.E.O. and Founder
BizBash

What was your most memorable event you have ever worked on?
My favorite event ever was the celebration we did at the State Department to recognize the completion of the Patrons of Diplomacy program, raising $21 Million to endow the American History art collection in the Diplomatic Receptions Rooms. Secretaries of State Hillary Clinton, Henry Kissinger, Colin Powell, and Madeline Albright presided over a room of 200 guests who dined on a famous meal from the days of Benjamin Franklin—who actually showed up to speak about the meal (a reenactor, of course). Each guest took a photo in the private office of the secretary surrounded by all the attending secretaries of state. The room, designed by Bryan Rafanelli, was exquisite, with feelings similar to a state dinner. We also celebrated the ribbon cutting of the Secretaries of State Balcony that featured a granite wall with the Chairs of the Patrons of Diplomacy featured under the secretaries of state and myself. The pomp of the evening and the recognition for chairing the program was one of the best nights of my life.
What was the AHA moment that made you love events?
Back in the 70s, I was at the premier of the first Star Trek movie. I was actually the first person to get into the reception following the premiere at the newly opened Air and Space Museum in Washington. The band played the theme song for Star Trek as I walked into the room, which boasted a model of the Enterprise. It felt like I was being transported into a new world. It was at that moment that I understood how events are magical, how the combination of sights, sounds, and smells have the power to give you that event high, even without any alcohol.
Any advice for up-and-coming event pros?
1. Volunteer for any and every type of event
2. Understand both digital and face-to-face marketing
3. Learn everything by using our resources—the BizBash Daily, BizBash.com, GatherGeeks Podcast
4. Practice Managed Serendipity: be at the right place with the right people
5. Have a positive mental attitude

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Heather Mason
Heather Mason

Founder and C.E.O.
Caspian Agency

What was the most memorable event you’ve worked on?

The Skoll World Forum. It gathers over 1,400 of the world’s leading change agents and social entrepreneurs in Oxford, England, for a week, and the amount of good work being done and positive social energy is incredible. We also work with some of the biggest names in government and world-leading organizations when we’re there. It’s an honor to be a part of it, and after 13 years, it still never gets old.

What was the aha moment that made you love events?

When I was in high school and decided to do a campaign based on Indiana Jones and the Last Crusade. I made my dad help me build a massive boulder out of papier-mâché, had my friends dress like ninjas, and put in banners that fell from the gym ceiling timed to the music. The good news is that I won!

Any advice for up-and-coming event pros?

It’s about systems thinking. The way a person becomes a pro is not with detail thinking, but rather those who can manage systems and adapt to system challenges. Those who have the magical superpower of being able to structurally think about the steps to accomplish a project from start to finish—to be able to create from nothing—have a special and rare quality. Honing these project management skills is critical. I’d also strongly encourage a background in leadership training, contract law, insurance, and risk management as well as technical knowledge in both audiovisual and computer tech.

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Exhibitor Information


Exhibitor Idea Books

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Idea Book
Dazian
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Idea Book
Our Work
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Idea Book
Dazian
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Idea Book
Our Work
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Idea Book
NY Events
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Idea Book
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