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LOS ANGELES, WEDNESDAY, JULY 18, 2018, CALIFORNIA MARKET CENTER
BizBash Idea Fest

BizBash Live: Los Angeles 2018

Connect. Collaborate. Cultivate.

From education to exhibits, activations to the after-party, BizBash Live: Los Angeles is the one-day experience that will give you the ideas, resources, and network to make your event dreams a reality. Join nearly 1,500 event pros on Wednesday, July 18 at the California Market Center, and discover the partnerships you need to propel your events forward.

Want your brand to be seen by these influential planners? Click here to learn more about exhibiting and sponsorship opportunities.


Speakers

Jenny Bronstein
Jenny Bronstein

SVP, Account Service
NVE Experience Agency

What was the most memorable event you’ve worked on?

To announce that Amazon Prime Video was available in-flight, NVE worked with Amazon to create a pop-up movie theater inside the largest-ever Amazon shipping container dropped in the JetBlue terminal at JFK. This was a personal passion project of mine for a number of reasons. It was the first project I oversaw at NVE from conception through execution and something that would lay the foundation for a new relationship—and true partnership—between Amazon and NVE for the next several years.

What was the aha moment that made you love events?

I had two. The first was in high school after I hosted my first parents-aren’t-home party. Most would have bought red cups and called it a day, but I decided it had to be luau themed. With decorations, photos ops, and Malibu Rum pineapple drinks served in coconuts. The next was Cabo Wabo, and then western…you get the idea.

Second was during my first job post-college. I was working at an advertising agency and volunteered to plan the company’s holiday party. I realized during the process that I enjoyed my volunteer role far more than the job for which I was actually getting paid. I started applying for new event-related jobs a few months later.

Any advice for up-and-coming event pros?

Never let your lack of experience on paper be a reason to not attempt something new. Be comfortable being uncomfortable. A little discomfort and fear of failure is healthy—that’s where you push your potential, learn, and grow.

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Heather Mason
Heather Mason

Founder and C.E.O.
Caspian Agency

What was the most memorable event you’ve worked on?

The Skoll World Forum. It gathers over 1,400 of the world’s leading change agents and social entrepreneurs in Oxford, England, for a week, and the amount of good work being done and positive social energy is incredible. We also work with some of the biggest names in government and world-leading organizations when we’re there. It’s an honor to be a part of it, and after 13 years, it still never gets old.

What was the aha moment that made you love events?

When I was in high school and decided to do a campaign based on Indiana Jones and the Last Crusade. I made my dad help me build a massive boulder out of papier-mâché, had my friends dress like ninjas, and put in banners that fell from the gym ceiling timed to the music. The good news is that I won!

Any advice for up-and-coming event pros?

It’s about systems thinking. The way a person becomes a pro is not with detail thinking, but rather those who can manage systems and adapt to system challenges. Those who have the magical superpower of being able to structurally think about the steps to accomplish a project from start to finish—to be able to create from nothing—have a special and rare quality. Honing these project management skills is critical. I’d also strongly encourage a background in leadership training, contract law, insurance, and risk management as well as technical knowledge in both audiovisual and computer tech.

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Lee Dyson
Lee Dyson

Owner
Hey Mister DJ

What was the most memorable event you’ve worked on?
We did a big dance party for GLAD (Greater Los Angeles Agency on Deafness). We brought in a big sound system that was heavy on bass (subwoofers) and lighting that triggered to the beat of the music. The kids danced for three hours straight, and there was an interpreter on stage who signed the words to the songs. It was a touching moment and always reminds me how truly powerful music is...truly a universal language!
What was the aha moment that made you love events?
I spent years refining my room-awareness and crowd-reading skills in nightclubs, so when I finally had a couple big corporate events where people really noticed how much of a difference a properly curated set of music can have on the vibe and atmosphere of the room, I was hooked. There is nothing more rewarding than having people value and appreciate your talent and the impact it has on a room of guests.
Any advice for up-and-coming event pros?
Always stay humble and remain grateful for every opportunity you are given. Constantly work on refining your skills, and never assume you know everything you need to know to be successful.

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Branden Meck
Branden Meck

C.E.O.
MarketKings

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Exhibitor Information


Exhibitor Idea Books

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Idea Book
Dazian
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Idea Book
Our Work
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Idea Book
Dazian
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Idea Book
Our Work
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Idea Book
NY Events
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Idea Book
Events
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Idea Book
Cocktails
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Idea Book
Software
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