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LOS ANGELES, WEDNESDAY, JULY 18, 2018, CALIFORNIA MARKET CENTER
BizBash Idea Fest

BizBash Live: Los Angeles 2018

Connect. Collaborate. Cultivate.

From education to exhibits, activations to the after-party, BizBash Live: Los Angeles is the one-day experience that will give you the ideas, resources, and network to make your event dreams a reality. Join nearly 1,500 event pros on Wednesday, July 18 at the California Market Center, and discover the partnerships you need to propel your events forward.

Want your brand to be seen by these influential planners? Click here to learn more about exhibiting and sponsorship opportunities.


Speakers

Heather Mason
Heather Mason

Founder and C.E.O.
Caspian Agency

What was the most memorable event you’ve worked on?

The Skoll World Forum. It gathers over 1,400 of the world’s leading change agents and social entrepreneurs in Oxford, England, for a week, and the amount of good work being done and positive social energy is incredible. We also work with some of the biggest names in government and world-leading organizations when we’re there. It’s an honor to be a part of it, and after 13 years, it still never gets old.

What was the aha moment that made you love events?

When I was in high school and decided to do a campaign based on Indiana Jones and the Last Crusade. I made my dad help me build a massive boulder out of papier-mâché, had my friends dress like ninjas, and put in banners that fell from the gym ceiling timed to the music. The good news is that I won!

Any advice for up-and-coming event pros?

It’s about systems thinking. The way a person becomes a pro is not with detail thinking, but rather those who can manage systems and adapt to system challenges. Those who have the magical superpower of being able to structurally think about the steps to accomplish a project from start to finish—to be able to create from nothing—have a special and rare quality. Honing these project management skills is critical. I’d also strongly encourage a background in leadership training, contract law, insurance, and risk management as well as technical knowledge in both audiovisual and computer tech.

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David Adler
David Adler

C.E.O. and Founder
BizBash

What was your most memorable event you have ever worked on?
My favorite event ever was the celebration we did at the State Department to recognize the completion of the Patrons of Diplomacy program, raising $21 Million to endow the American History art collection in the Diplomatic Receptions Rooms. Secretaries of State Hillary Clinton, Henry Kissinger, Colin Powell, and Madeline Albright presided over a room of 200 guests who dined on a famous meal from the days of Benjamin Franklin—who actually showed up to speak about the meal (a reenactor, of course). Each guest took a photo in the private office of the secretary surrounded by all the attending secretaries of state. The room, designed by Bryan Rafanelli, was exquisite, with feelings similar to a state dinner. We also celebrated the ribbon cutting of the Secretaries of State Balcony that featured a granite wall with the Chairs of the Patrons of Diplomacy featured under the secretaries of state and myself. The pomp of the evening and the recognition for chairing the program was one of the best nights of my life.
What was the AHA moment that made you love events?
Back in the 70s, I was at the premier of the first Star Trek movie. I was actually the first person to get into the reception following the premiere at the newly opened Air and Space Museum in Washington. The band played the theme song for Star Trek as I walked into the room, which boasted a model of the Enterprise. It felt like I was being transported into a new world. It was at that moment that I understood how events are magical, how the combination of sights, sounds, and smells have the power to give you that event high, even without any alcohol.
Any advice for up-and-coming event pros?
1. Volunteer for any and every type of event
2. Understand both digital and face-to-face marketing
3. Learn everything by using our resources—the BizBash Daily, BizBash.com, GatherGeeks Podcast
4. Practice Managed Serendipity: be at the right place with the right people
5. Have a positive mental attitude

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Todd Hawkins
Todd Hawkins

Founder and President
The Todd Group

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Beth Kormanik
Beth Kormanik

Editor in Chief
BizBash

What was the most memorable event you’ve worked on?
My own wedding. I planned it prior to joining BizBash and often think about how it would be different if I had known then what I know now about events. Still, it was a joyous and lovely day, and I can always go crazy with a vow renewal.
What was the AHA Moment that made you love events?
The Super Bowl belongs to the event industry as much as the sports industry (and perhaps even more). My first time in a Super Bowl host city during the big game was in 2005 in Jacksonville, Florida. The energy transformed the city, and attending events from the then-huge Sports Illustrated party to the game itself was a thrill.
Any advice for up-and-coming event pros?
Read BizBash! We aim to serve beginning, mid-career, and veteran event professionals with stories that offer ideas, information, and more. Our collection of checklists are especially targeted for up-and-comers and cover topics from venue contracts, event run-throughs, and Wi-Fi needs at events.

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Exhibitor Information


Exhibitor Idea Books

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Dazian
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Our Work
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Dazian
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Idea Book
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