Founder and C.E.O.Caspian Agency
What was the most memorable event you’ve worked on?
The Skoll World Forum. It gathers over 1,400 of the world’s leading change agents and social entrepreneurs in Oxford, England, for a week, and the amount of good work being done and positive social energy is incredible. We also work with some of the biggest names in government and world-leading organizations when we’re there. It’s an honor to be a part of it, and after 13 years, it still never gets old.
What was the aha moment that made you love events?
When I was in high school and decided to do a campaign based on Indiana Jones and the Last Crusade. I made my dad help me build a massive boulder out of papier-mâché, had my friends dress like ninjas, and put in banners that fell from the gym ceiling timed to the music. The good news is that I won!
Any advice for up-and-coming event pros?
It’s about systems thinking. The way a person becomes a pro is not with detail thinking, but rather those who can manage systems and adapt to system challenges. Those who have the magical superpower of being able to structurally think about the steps to accomplish a project from start to finish—to be able to create from nothing—have a special and rare quality. Honing these project management skills is critical. I’d also strongly encourage a background in leadership training, contract law, insurance, and risk management as well as technical knowledge in both audiovisual and computer tech.