BizBash Live
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LOS ANGELES, WEDNESDAY, JULY 18, 2018, CALIFORNIA MARKET CENTER
BizBash Idea Fest

Workshop Series

Location: Rooms 304,305,315,316,317

9:00 am - 9:50 am | 10:00 am - 10:50 am | Choose Two Sessions to Attend

Spark your creativity with intensive workshops from key players in the event industry. Covering today’s hottest topics, you’ll hone the skills you need to advance your career with these in-depth sessions.

With the opportunity to attend two different sessions, you’ll leave inspired and ready to tackle any challenge that comes your way.

Mastering the Client Relationship

Brett Hyman, President, NVE Experience Agency

Jenny Bronstein, SVP, Account Service, NVE Experience Agency

Event and marketing pros are constantly looking for new resources to provide guidance on creative opportunities and business solutions. But these same creatives rely on their clients to clearly articulate goals and objectives in order to ideate effective inspired concepts. So how can brands and clients meet in the middle to develop a collaborative experience? Listen as Brett Hyman and Jenny Bronstein of NVE Experience Agency share how to get the most out of agency-client relationships to create a compelling experience. Possessing an impressive roster of influential clients, including Amazon Prime, Anheuser-Busch, and Apple, Hyman and Bronstein will reveal the secrets to a successful relationship, the importance of trust, and how to deliver on a vision.

Logistics and Creativity: Finding Balance in Event Execution

Shane Terenzi, Director of Events, High Beam Events

Events can be overwhelming. Whether you’re constructing an event within an event, creating an over-the-top activation, or reinventing your annual gathering, how do you juggle all the factors of a live experience to find the perfect balance in event execution? Listen as Shane Terenzi, director of events for High Beam Events, uncovers how to structure, scale, and think outside the box to create memorable experiences. Drawing on his background overseeing, planning, and executing hundreds of events annually over a 10-day period for SXSW, Terenzi will explore the ins and outs of everything, including build outs and creative training for your staff, as well as dos, don’ts, and lessons learned.

Influencers 101: How to Get Maximum Buzz for Your Brand

Branden Meck, C.E.O., MarketKings

Chris Villain, Influencer, Actor, Singer

Want to learn how to tap into the power of influencer marketing for your events? Branden Meck, C.E.O. of MarketKings, an LA-based full-service social media and marketing agency, has been working with social-savvy partners like Under Armour and Taco Bell, and even some you haven’t heard of like Bohoo and RewardMob, to create and grow their brands through the power of influencers. Listen as Meck and special influencer guest Chris Villain share success stories, struggles, and strategies to get the most out of your campaigns. They will also discuss tips on holding your influencers accountable such as what to include in contracts and best practices, and they will take you through an interactive mock brand activation.

Mastering Event Strategy

Heather Mason, C.E.O., Caspian Agency

No matter the type of experience, it's critical that the event strategy is well crafted from the beginning; especially when communicating with everyone from colleagues to executives. Listen as Heather Mason, C.E.O. of Caspian Agency, uncovers 10 essential tools necessary to achieve scalable and replicable results. With a background crafting domestic and international events for the Skoll Foundation, Oxford University, and Vanity Fair, Mason will lay out her proven methodology, which aligns departments, goals, and even increases budget and headcount. These strategies will position the event producer as a C-level play in any organization, laying out metrics that clearly prove the value of both the event and event producer.

Packages & Pricing

Group Rates (3 or more registrants)
Event Organizer (Click here to see if you qualify)
Non-Exhibiting Supplier (Click here to see if you qualify)

DAY OF PRICING: Please note all pricing is subject to increase the day of the event. Only credit cards will be accepted onsite.

Event and meeting planners are defined as independent professional planners, corporate planners, or association/organization planners (full-time or part-time). This does not include suppliers that are also event planners. If you register as a planner, your registration will be audited and you will be contacted if you do not fall into BizBash's definition of a planner. Be advised that non-exhibiting suppliers are prohibited from soliciting at BizBash Live. Soliciting includes distributing literature, catalogs, or brochures anywhere on premise and booth solicitation on the show floor.

Partners

Official Audiovisual Sponsor
Education Staffing Partner
Headphone Sponsor
National Gifting Sponsor
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