What was the most memorable event you’ve worked on?
We created and executed an “Off to Prom” campaign this past March for our clients, Journeys and Converse. In summary, students from a winning market—Houston—were able to custom curate their own prom! For one night only, students from all walks of life, races, ages, styles, etc., came together and felt free to express themselves in a safe and welcoming environment. We heard from so many of the students that the event was the “highlight of their lives.” Little did we know, the next day, 22 of those students would be involved in the Santa Fe High School shooting. Our company purpose it to create life’s most memorable moments—and the event reinforced that every moment is precious.
What was the aha moment that made you love events?
I can’t say there is “one” moment but instead a combination of (1) seeing a team come together to do the impossible and (2) hearing from attendees that the experience was one of the best moments of their lives.
Any advice for up-and-coming event pros?
When someone tells you “no,” do it twice and take pictures.