Event Innovation Forum
Location: Floridian Ballroom A/B
11:00 am - 12:30 pm | 2:45 pm - 3:30 pm | Limited to 300 Attendees
Big names, big ideas, and big inspiration. All in one room.
Back for its seventh year, the Event Innovation Forum showcases presentations from the leading names in live experiences. From event design to sponsorship, nonprofits, and more, these 15-minute TED-inspired sessions will inform, inspire, and leave you with actionable takeaways to transform your events.
Session I | 11:00 am - 12:30 pm
Using Events For Social Good—And How to Have a Good Time Doing It
Michael Skolnik, Co-Founder, The Soze Agency
As people across the country have been reinvigorated by social movements and amped up their civic and political participation, where does that leave brands? Is there a place for event marketing in the national conversation? Michael Skolnik, Co-Founder of The Soze Agency, will talk about how brands can—and should—navigate today's political climate and how to use events for social good. Soze, which helped organize the recent national tour of March for Our Lives, has also worked with clients such as Google, Sony Pictures, and the Ford Foundation. Skolnik will share how social good events can be experiential and even fun while driving compassion and empathy for a cause.
Level Up: Crafting Data-Driven Hyper-Personalized Experiences
Ken Madden, Senior Vice President of Digital Engagement, George P. Johnson
Data has revolutionized every aspect of live experiences. From pre-event content to on-site integrations, technology has allowed event organizers to reach and engage attendees in new and innovative ways. But with an ever-growing list of data points beyond just name, title, and company, where do you start? Listen as Ken Madden, Senior Vice President of Digital Engagement at George P. Johnson Experience Marketing (GPJ), explores the opportunities and challenges of data-driven hyper-personalized events. Drawing on his experience with Salesforce.com, Cisco, and Nissan, Madden will uncover new tools, fresh tips, and some insider tricks for managing and leveraging data to craft memorable and personal experiences that create a buzz.
The Art of Gathering and Other Ways to Rethink Your Events
Priya Parker, Author, The Art of Gathering: How We Meet and Why It Matters
As event planners, it's easy to get caught up in the logistics of an event. But it's important to take a step back to consider how we think about events—and how to construct them to help guests connect and feel inspired. In this session, Priya Parker, in conversation with BizBash C.E.O. David Adler, will discuss why we have events, what makes some events transformational and others fizzle, the role of "good controversy," and other practical advice drawn from her new book, The Art of Gathering: How We Meet and Why It Matters. Parker's untraditional background in group conflict resolution brings fresh perspective to what can be achieved through live events and how to engage audiences from start to finish.
Session II | 2:45 pm - 3:30 pm
Creating Culture-Changing Experiences in a Rapidly Changing World
Erica Boeke, Vice President of Experiential, CNX (Condé Nast)
Experiences are everywhere—local communities, retail stores, the hottest pop-up event in town—but how do you create transformative moments that leave people truly feeling something, and talking about your brand? Listen as Erica Boeke, Vice President of Experiential at CNX (Condé Nast), explores key elements that contribute to revolutionary experiences. Boeke will uncover how the perfect mix of timing, location, format, user experience, amplification, and content has the power to generate conversation, and why you should never underestimate the power of surprise.
The Road to Coachella: Why BMW Sponsored a Festival for Millennials
Justin Lefkovitch, Founder and C.E.O., Mirrored Media
Eric Vicedomini, Marketing Communications Manager, BMW North America
A festival in the middle of the desert. Thousands of millennials. A luxury car brand? For BMW, it was all about flipping the script and crafting a narrative. Uncover how BMW and Mirrored Media creatively partnered to make a splash at Coachella. Listen as Justin Lefkovitch and Eric Vicedomini share how the team utilized influencers, talent, and a strong brand reputation to drive R.O.I. and impressions, turning a local event into international buzz with over 1 billion earned media impressions from the weekend.
Packages & Pricing
Group Rates (3 or more registrants)
- All Access Pass - Group Rate - $419 (SOLD OUT)
- Premium Pass - Group Rate - $369
- Event Innovation Forum Pass - Group Rate - $259
Event Organizer (Click here to see if you qualify)
- All Access Pass - Event Organizer (First 50) - $419 (SOLD OUT)
- All Access Pass - Event Organizer (After First 50) - $459 (SOLD OUT)
- Premium Pass - Event Organizer (First 50) - $369 (SOLD OUT)
- Premium Pass - Event Organizer (After First 50) - $399
- Event Innovation Forum Pass - Event Organizer (First 50) - $259 (SOLD OUT)
- Event Innovation Forum Pass - Event Organizer (After First 50) - $299
Non-Exhibiting Supplier (Click here to see if you qualify)
- All Access Pass - Supplier - $559 (SOLD OUT)
- Premium Pass - Supplier - $499
- Event Innovation Forum Pass - Supplier - $399
DAY OF PRICING: Please note all pricing is subject to increase the day of the event. Only credit cards will be accepted onsite.