Location: Rooms 304,305,315,316,317
9:00 am - 9:50 am | 10:00 am - 10:50 am | Choose Two Sessions to Attend
Spark your creativity with intensive workshops from key players in the event industry. Covering today’s hottest topics, you’ll hone the skills you need to advance your career with these in-depth sessions.
With the opportunity to attend two different sessions, you’ll leave inspired and ready to tackle any challenge that comes your way.
Music to Your Ears: Leveraging Entertainment to Create Impactful Experiences (Room 1C01)
Laura Hutfless, Partner, FlyteVu
Creating a buzzworthy event doesn’t mean you have to secure Beyoncé as your headliner. Whether the occasion is a fund-raising gala or brand activation, it’s crucial to engage and connect with your audience through authentic experiences. But how do you leverage talent and draw your audience in without blowing your budget? Listen as Laura Hutfless, partner at FlyteVu, shares how to connect brands to consumers through the power of music and entertainment. Drawing on her experience working with Spotify, Bumble, Victoria’s Secret PINK, and other major companies, Hutfless will uncover how unique approaches to ticketing, storytelling, and brand experiences can drive emotion, engage your audience, and bring meaning to your events.
From the Ground Up: Evolving Your Event Skillset (Room 1C02)
Nicole Halton, Director, Special Projects, Natural Resources Defense Council
A comprehensive knowledge of event fundamentals has the power to make or break your experience. It is essential to have a clear understanding of every aspect of your event, as well as an arsenal full of industry tools and resources. Listen as Nicole Halton, Director, Special Projects for the Natural Resources Defense Council, divulges the recipe for a solid event foundation. From floor plan design to contracts, food and beverage orders, negotiations, and budgeting, Halton will uncover the necessary assets to stay relevant, keep things fresh, and thrive in this ever-evolving industry.
Flashes of Genius: Learning the Art and Science of Creativity (Room 1C03)
Allen Gannett, C.E.O., TrackMaven
If you ever believed creativity was not something you could be intentional or methodical about…think again. From celebrity chefs to multi-platinum musicians, billionaire entrepreneurs to fine artists, all creatives engage in a series of patterns known as “The Four Laws of Creative Curve.” In this session, Allen Gannett, C.E.O. of TrackMaven and Author of The Creative Curve, will reveal how flashes of genius happen and share ways any creator can increase their odds of having one. Gannett will uncover findings from his extensive research, including the neurological and psychological mechanisms behind flashes of genius, how mass consumption of content induces aha moments, the strategy behind the 20% principle, and how imitation is the best catalyst for the perfect mix of familiarity and novelty.
The Secret to Successful Experience Design and Mapping (Room 1C04)
David Solsbery, Vice President of Creative and Marketing, Hargrove
It’s no longer just about creating events, it’s about designing experiences. From the attendee journey to sponsor integrations, every detail must be carefully planned and executed to ensure a seamless experience from start to finish. But where do you begin? Listen as David Solsbery, Vice President of Creative and Marketing at Hargrove, uncovers the secrets of successful experience design and mapping. Solsbery will share necessary steps to craft a compelling event tailored to your audience, how to maintain brand authenticity, the importance of analysis, and why understanding your company goals will help you develop an experience that resonates.
Packages & Pricing
Group Rates (3 or more registrants)
- All Access Pass - Group Rate - $419 (SOLD OUT)
- Premium Pass - Group Rate - $369
- Workshop Pass - Group Rate - $129
Event Organizer (Click here to see if you qualify)
- All Access Pass - Event Organizer (First 50) - $419 (SOLD OUT)
- All Access Pass - Event Organizer (After First 50) - $459 (SOLD OUT)
- Premium Pass - Event Organizer (First 50) - $369 (SOLD OUT)
- Premium Pass - Event Organizer (After First 50) - $399
- Workshop Pass - Event Organizer (First 50) - $129 (SOLD OUT)
- Workshop Pass - Event Organizer (After First 50) - $159
Non-Exhibiting Supplier (Click here to see if you qualify)
- All Access Pass - Supplier - $559 (SOLD OUT)
- Premium Pass - Supplier - $499
- Workshop Pass - Supplier - $259
DAY OF PRICING: Please note all pricing is subject to increase the day of the event. Only credit cards will be accepted onsite.