Location: Floridian Ballroom D
3:30 pm – 5:00 pm | Limited to 40 attendees per class
NEW FOR 2018, Masterclasses will teach attendees about the most challenging aspects of event planning and production. Led by influential industry pros, each 90-minute intensive will be a hands-on experience complete with training exercises and discussions.
Leave the class with a fresh set of tools and the firsthand experience needed to advance your career.
MASTERCLASS 1 - Multicultural Marketing: Celebrating Diversity & Inclusion in the Experiential Landscape
Anthony Larrisey, Principal and Creative Director, Industria Creative
What do a dress made of flip-flops, an opera singer, and a portrait commissioned to the National Museum of African American History and Culture all have in common? The ability to tell individual stories of diversity and inclusion through the use of multicultural marketing in the experiential marketplace. Listen as Anthony Larrisey, Principal and Creative Director of Industria Creative, explores how to create an experiential campaign that not only deepens emotional engagement but also serves a purpose beyond the physical activation. Larrisey will uncover how marketers can utilize multimedia to share stories of diversity in a captivating and respectful manner, how you can continue to expand the use of multicultural experiential campaigns to tell stories in a relevant and meaningful way, and how to utilize a variety of creative mediums to bring unique and engaging stories to life that best speak to a multicultural audience.
MASTERCLASS 2: Understanding Event Production: Lighting, Sound, Video, and Tenting
Kevin Mignone, Founder and President, KM Productions
From dreaming up a production company at 13 years old in his parents’ garage to producing some of the largest and most elaborate weddings, private events, concerts, and festivals worldwide, Kevin Mignone knows events. In this session, Mignone, Founder and President of KM Productions, will be joined by some of the most well-known and respected talents in their fields to discuss how to achieve specific event goals. Drawing on their extensive knowledge and experience working with influential brands such as Vogue, Armani, Land Rover, Clinton Foundation, and the Governors Ball, Mignone and his production partners will share how lighting can make or break an event, the importance of atmosphere and sound, what’s next in video, how to get the biggest impact for the least amount of money, and what is worth spending the big dollars on.
Packages & Pricing
Group Rates (3 or more registrants)
- All Access Pass - Group Rate - $419 (SOLD OUT)
- Masterclass Pass - Group Rate - $139 (SOLD OUT)
Event Organizer (Click here to see if you qualify)
- All Access Pass - Event Organizer (First 50) - $419 (SOLD OUT)
- All Access Pass - Event Organizer (After First 50) - $459 (SOLD OUT)
- Masterclass Pass - Event Organizer (First 15) - $139 (SOLD OUT)
- Masterclass Pass - Event Organizer (After First 15) - $169 (SOLD OUT)
Non-Exhibiting Supplier (Click here to see if you qualify)
- All Access Pass - Supplier - $559 (SOLD OUT)
- Masterclass Pass - Supplier - $269 (SOLD OUT)
DAY OF PRICING: Please note all pricing is subject to increase the day of the event. Only credit cards will be accepted onsite.