Location: Floridian Ballroom D
3:30 pm – 5:00 pm | Limited to 40 attendees per class
NEW FOR 2018, Masterclasses will teach attendees about the most challenging aspects of event planning and production. Led by influential industry pros, each 90-minute intensive will be a hands-on experience complete with training exercises and discussions.
Leave the class with a fresh set of tools and the firsthand experience needed to advance your career.
MASTERCLASS 1 - Multicultural Marketing: Celebrating Diversity & Inclusion in the Experiential Landscape
Anthony Larrisey, Principal and Creative Director, Industria Creative
What do a dress made of flip-flops, an opera singer, and a portrait commissioned to the National Museum of African American History and Culture all have in common? The ability to tell individual stories of diversity and inclusion through the use of multicultural marketing in the experiential marketplace. Listen as Anthony Larrisey, Principal and Creative Director of Industria Creative, explores how to create an experiential campaign that not only deepens emotional engagement but also serves a purpose beyond the physical activation. Larrisey will uncover how marketers can utilize multimedia to share stories of diversity in a captivating and respectful manner, how you can continue to expand the use of multicultural experiential campaigns to tell stories in a relevant and meaningful way, and how to utilize a variety of creative mediums to bring unique and engaging stories to life that best speak to a multicultural audience.
MASTERCLASS 2: AV & LIGHTING DESIGN AND PRODUCTION
Kevin Mignone, Founder and President, KM Productions
Stay tuned to learn more.
Packages & Pricing
Group Rates (3 or more registrants)
- All Access Pass - Group Rate - $419
- Masterclass Pass - Group Rate - $139
Event Organizer (Click here to see if you qualify)
- All Access Pass - Event Organizer (First 50) - $419
- All Access Pass - Event Organizer (After First 50) - $459
- Masterclass Pass - Event Organizer (First 15) - $139
- Masterclass Pass - Event Organizer (After First 15) - $169
Non-Exhibiting Supplier (Click here to see if you qualify)
- All Access Pass - Supplier - $559
- Masterclass Pass - Supplier - $269
DAY OF PRICING: Please note all pricing is subject to increase the day of the event. Only credit cards will be accepted onsite.