BizBash Live
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BizBash Idea Fest


Location: Floridian Ballroom D

3:30 pm – 5:00 pm | Limited to 40 attendees per class

NEW FOR 2018, Masterclasses will teach attendees about the most challenging aspects of event planning and production. Led by influential industry pros, each 90-minute intensive will be a hands-on experience complete with training exercises and discussions.

Leave the class with a fresh set of tools and the firsthand experience needed to advance your career.

MASTERCLASS 1 - Multicultural Marketing: Celebrating Diversity & Inclusion in the Experiential Landscape

Anthony Larrisey, Principal and Creative Director, Industria Creative

What do a dress made of flip-flops, an opera singer, and a portrait commissioned to the National Museum of African American History and Culture all have in common? The ability to tell individual stories of diversity and inclusion through the use of multicultural marketing in the experiential marketplace. Listen as Anthony Larrisey, Principal and Creative Director of Industria Creative, explores how to create an experiential campaign that not only deepens emotional engagement but also serves a purpose beyond the physical activation. Larrisey will uncover how marketers can utilize multimedia to share stories of diversity in a captivating and respectful manner, how you can continue to expand the use of multicultural experiential campaigns to tell stories in a relevant and meaningful way, and how to utilize a variety of creative mediums to bring unique and engaging stories to life that best speak to a multicultural audience.


Kevin Mignone, Founder and President, KM Productions

Stay tuned to learn more.

Packages & Pricing

Group Rates (3 or more registrants)
Event Organizer (Click here to see if you qualify)
Non-Exhibiting Supplier (Click here to see if you qualify)

DAY OF PRICING: Please note all pricing is subject to increase the day of the event. Only credit cards will be accepted onsite.

Event and meeting planners are defined as independent professional planners, corporate planners, or association/organization planners (full-time or part-time). This does not include suppliers that are also event planners. If you register as a planner, your registration will be audited and you will be contacted if you do not fall into BizBash's definition of a planner. Be advised that non-exhibiting suppliers are prohibited from soliciting at BizBash Live. Soliciting includes distributing literature, catalogs, or brochures anywhere on premise and booth solicitation on the show floor.

Your email inquiry will be sent to 3 venue