BizBash Live
NEW YORK, WEDNESDAY, OCTOBER 24, 2018, JAVITS CENTER
BizBash Idea Fest

Speakers

David Adler
David Adler

C.E.O. and Founder
BizBash

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Erica Boeke
Erica Boeke

VP Experiential
CNX (Condé Nast)

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Robert Caldwell
Robert Caldwell

Founding Partner and C.R.O.
Eventbots by Sciensio

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Scott Davis
Scott Davis

Account Executive
Mediasite Events

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Allen Gannett
Allen Gannett

C.E.O.
TrackMaven

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Nicole Halton
Nicole Halton

Director, Special Projects
Natural Resources Defense Council

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Laura Hutfless
Laura Hutfless

Partner
FlyteVu

What was the most memorable event you’ve worked on?

We created and executed an “Off to Prom” campaign this past March for our clients, Journeys and Converse. In summary, students from a winning market—Houston—were able to custom curate their own prom! For one night only, students from all walks of life, races, ages, styles, etc., came together and felt free to express themselves in a safe and welcoming environment. We heard from so many of the students that the event was the “highlight of their lives.” Little did we know, the next day, 22 of those students would be involved in the Santa Fe High School shooting. Our company purpose it to create life’s most memorable moments—and the event reinforced that every moment is precious.

What was the aha moment that made you love events?

I can’t say there is “one” moment but instead a combination of (1) seeing a team come together to do the impossible and (2) hearing from attendees that the experience was one of the best moments of their lives.

Any advice for up-and-coming event pros?

When someone tells you “no,” do it twice and take pictures.

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Aaron Kaufman
Aaron Kaufman

President
Fifth Element Group

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Beth Kormanik
Beth Kormanik

Editor in Chief
BizBash

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Anthony Larrisey
Anthony Larrisey

Principal and Creative Director
Industria Creative

What was the most memorable event you’ve worked on?

The one that hasn’t happened yet! Each event that we produce is one that creates memories – we’ve made it snow in Los Angeles, worked with the biggest musicians of our time, and tapped technologies of the future.

But the most memorable events are those where we shifted a conversation, impacted social change, and presented new ways of how consumers engage with brands. That’s proof that what we do matters.

What was the AHA Moment that made you love events?

When I came to understand that experiential platforms trigger a cognitive and emotive response, I was hooked. Knowing that we design experiences that educate, inform, and inspire fuels my passion for our discipline.

Any advice for up-and-coming event pros?

Please know that you won’t be walking the red carpet with Beyoncé. The event biz is incredibly rewarding, but it takes hard work, dedication, and an undying appetite for making things look easy.

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Justin Lefkovitch
Justin Lefkovitch

Founder and C.E.O.
Mirrored Media

What was the most memorable event you’ve worked on?

Over the last eight years we have produced hundreds of events that each have a special place in my heart. However, our 2014 and 2015 Comic-Con campaigns for Crave Online are especially memorable. It’s not every day that you get to take over an active military aircraft carrier and throw a massive festival-style event. The events featured performances by Cold War Kids, Bad Suns, Cathedrals, MGMT, Grimes, and more. We worked alongside TNT, Alienware, Stride Gum, Captain Morgan, and others to create some of the largest events in Comic-Con history for thousands and thousands of guests and V.I.P.s.

What was the AHA Moment that made you love events?

As a teenager, I was an international professional touring magician. I loved the feeling of getting to suspend disbelief and create moments that audiences would remember forever. This is the same feeling I got when producing my first event. It was truly magical to create a moment in time that emotionally or physically transported a guest or altered their perspective.

Any advice for up-and-coming event pros?

Concentrate on the details and the guest experience. Anyone can throw an event, but it takes a keen eye and acute concentration to create an immersive experience. No detail is too small, and the devil truly is in the details. You can throw the most beautiful event aesthetically, but if the quality of the guest experience is not up to par, that is the element guests will remember the most. Walk through the guest experience in your head step-by-step and ensure you’re creating an event, flow, and environment that is best for them. I can't tell you how many Instagrammable events I’ve seen where simple things like lines and floor lighting were overlooked, and those were the only thing guests remembered from an otherwise impressive event.

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Ken Madden
Ken Madden

Senior Vice President of Digital Engagement
George P. Johnson

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Kevin Mignone
Kevin Mignone

Founder and President
KM Productions

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Eric Murphy
Eric Murphy

Founder and Managing Director
concierge.com by Condé Nast

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Priya Parker
Priya Parker

Author
The Art of Gathering

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Nicole Peck
Nicole Peck

Executive Vice President
BizBash

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Michael Skolnik
Michael Skolnik

C.E.O.
The Soze Agency

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David Solsbery
David Solsbery

Vice President of Creative and Marketing
Hargrove

What was the most memorable event you’ve worked on?

The presidential inaugural celebrations. These events are dynamic and fast paced. They are on the world stage. Working with the presidential Inaugural Committee to develop the right tone and message is very rewarding.

What was the aha moment that made you love events?

I began my event career as a theme party decorator in Silicon Valley in the mid-’80s. Working with companies like Apple, IBM, and Hewlett Packard in the early days of the dot-com era made me realize that there was a new booming industry that would need what I provided. I had no idea that companies would pay for event decor to launch their products or promote sales initiatives. The days of theme parties are mostly gone, but the need for event decor has only grown exponentially.

Any advice for up-and-coming event pros?

Listen...you must listen to your client. Not just what they say but what they really need. Use empathy to understand your clients and their attendees. I find that clients tend to offer solutions for their own problems without understanding all of the options available. Reading between the lines helps me to offer solutions they don’t even know they need.

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Eric Vicedomini
Eric Vicedomini

Marketing Communications Manager
BMW North America

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