Founder and C.E.O.
What was the most memorable event you’ve worked on?
Over the last eight years we have produced hundreds of events that each have a special place in my heart. However, our 2014 and 2015 Comic-Con campaigns for Crave Online are especially memorable. It’s not every day that you get to take over an active military aircraft carrier and throw a massive festival-style event. The events featured performances by Cold War Kids, Bad Suns, Cathedrals, MGMT, Grimes, and more. We worked alongside TNT, Alienware, Stride Gum, Captain Morgan, and others to create some of the largest events in Comic-Con history for thousands and thousands of guests and V.I.P.s.
What was the AHA Moment that made you love events?
As a teenager, I was an international professional touring magician. I loved the feeling of getting to suspend disbelief and create moments that audiences would remember forever. This is the same feeling I got when producing my first event. It was truly magical to create a moment in time that emotionally or physically transported a guest or altered their perspective.
Any advice for up-and-coming event pros?
Concentrate on the details and the guest experience. Anyone can throw an event, but it takes a keen eye and acute concentration to create an immersive experience. No detail is too small, and the devil truly is in the details. You can throw the most beautiful event aesthetically, but if the quality of the guest experience is not up to par, that is the element guests will remember the most. Walk through the guest experience in your head step-by-step and ensure you’re creating an event, flow, and environment that is best for them. I can't tell you how many Instagrammable events I’ve seen where simple things like lines and floor lighting were overlooked, and those were the only thing guests remembered from an otherwise impressive event.