senior manager of experiential marketing and events, Groupon
Since joining the fast-growing daily deal site Groupon in 2010, Noelle Provencial has produced more than 400 events, including a 1,500-guest hangover brunch at South by Southwest in Austin, Texas; an 8,500-guest screening of Ferris Bueller’s Day Off on Wrigley Field; hometown holiday parties for more than 3,000 employees; and the award-winning "Camp Groupon," a ticketed weekend-long “urban adventure” for 500 people. Provencial manages the team responsible for all experiential marketing programs in North America, bringing the loved brand to life through sponsorships, events, trade shows, and other in-market promotions. Before Groupon, Provencial co-founded PoorLittleRichGirls.com, an online lifestyle magazine for Chicago women. The Northwestern University graduate previously worked at the Fairmont Chicago.