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BiZBash Award Winner: Best Event Concept

April 13, 2005, 12:00 AM EDT

This blockbuster benefit raised $24.1 million in 2004 with an evening divided into three distinct components. First was a cocktail hour in a room featuring four-foot-tall flowerpots and a 30-foot-wide mound of pinwheels, creating the feel of a dreamy garden. Next, the 3,600 guests sat down for dinner surrounded by video screens showing testimonials about the
nonprofit’s work, and bid on a series of once-in-a-lifetime auction lots. The evening ended with a concert from Rod Stewart featuring his hits and old standards, with audiovisual produced by Event Resources.

Posted 04.13.05

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