The Influential Network, a social media firm that owns one of the largest Twitter and Instagram networks in the world, launched a new event series, dubbed the Influential House. The concept brought together major social media influencers to spend the weekend as residents at a La Quinta estate, where pool parties took place daily. Organizers say the event generated more than a billion social media impressions. Events by Fabulous produced the three-day program, which had a swim-up bar sponsored by VeeV and Monster Energy, music from DJ Cobra and DJ Spider, and social media competitions for prizes from sponsors such as OtterBox and Boomphones. Broadcast media partner Entertainment Tonight launched an event-wide search at the house for a resident influencer to take over its social media accounts as a guest correspondent. The activation at Coachella is part of an ongoing series that will coincide with the biggest festivals and events; Electric Daisy Carnival is up next.
Photo: Courtesy of Events by Fabulous