Boy Scouts Celebrate 100th Anniversary at National Jamboree With Performances, Fireworks, and High-Tech Video

By T.J. Walter August 19, 2010, 12:59 PM EDT

Boy Scouts of America National Jamboree

Photo: Courtesy of CorporateMagic

Boy Scouts National Jamboree
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Held every four years, the Boy Scouts National Jamboree is one of the largest events hosted by the Boy Scouts of America. Add in the 100th anniversary of scouting, and the 2010 Jamboree, held at Fort A.P. Hill in Virginia on July 24 through August 4, took on a whole new level of importance for the organization. To celebrate its history and energize the current ranks of scouts, the organization hired Dallas-based CorporateMagic Inc., an event production company that specializes in large-scale events, to create and produce three live shows to highlight the jamboree.
Even with experience producing shows like Coca-Cola’s centennial celebration and the unveiling of Dallas Cowboys stadium, the jamboree marked one of the largest outdoor productions CorporateMagic has taken on. More than 150 workers endured temperatures above 100 degrees for 21 days to build a stage that stretched 395 feet long, 80 feet tall, and served as the focal point of the festivities for more than 80,000 attendees.

“Our company’s tagline is ‘messaging architects,’ and the Boy Scouts wanted to not only celebrate its storied history but also send a message that the best years of scouting are still ahead,” said Brian Greenway, CorporateMagic’s director of business development. To convey that message, CorporateMagic worked for nearly two years with the Boy Scouts planning and creating original songs, videos, and other live entertainment for the shows. In addition to the original content, the team signed on high-profile acts like Switchfoot (two band members were Boy Scouts) and Discovery Channel’s Dirty Jobs host Mike Rowe (Eagle Scout) to serve as the keynote entertainment for the finale on July 31.  

The finale also showcased a new side to the Boy Scouts as the organization embraced new technology and established six two-way live video links with thousands of scouts gathered in arenas across the country. The scouts also screened the entire show live online and attracted an additional one million viewers worldwide.  

Per tradition, every Boy Scout gathering ends with a campfire, and the jamboree is no exception. But with 100 years of history to celebrate, a run-of-the-mill campfire just wouldn’t do: CorporateMagic installed eight flaming cauldrons that each produced 12,000,000 BTUs and Stars S Productions SFX staged a 15 minute fireworks show that was the largest ever on a U.S. military base.

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