Boys Night Out

Maker's Mark and GQ teamed up to kick off Funkshion Fashion Week and raise money for charity.

By Delia Arevalo October 18, 2007, 4:03 PM EDT

Poster replicas of GQ's stylish cover men decorated the bar at Christabelle's Quarter.

Sladja

It was all about the boys—or men, rather—on October 8 at Christabelle's Quarter in Coconut Grove. As the first event of Funkshion Fashion Week, Maker's Mark and GQ magazine joined forces to raise money for the Gentlemen's Fund.

A photo station was set up at the entrance to the restaurant, where guests could have their photo snapped in front of a blue screen; the Miami skyline topped with red wax—reminiscent of the Maker's Mark bottle—was later superimposed behind them.

Throughout the evening, guests mingled while snacking on classic Cajun delicacies—such as Louisiana fried shrimp with horseradish sauce, blue crab cakes, and zucchini sticks in creole sauce—and enjoying the jazz playing throughout the restaurant.

When it came to drinks, Maker's Mark was the clear choice of the evening. Selections included Manhattans, Old Fashioneds, and Presbyterians served in cups dipped in Maker's Mark's signature red wax. The dipping process, done by hand to emulate the whiskey maker's process of immersing the tops of its bottles, was a point of interest for many guests. For those for whom whiskey wasn't the liquor of choice, a full bar was also available.

With the beverage selection and magazine both exuding masculinity, it wasn't surprising that men were everywhere. All tables had a copy of GQ's latest issue, featuring the “50 most stylish men of the past 50 years,” each with a different celebrity on the cover. Additionally, the magazines were all bookmarked to an ad for Maker's Mark alongside the featured story.

Upon leaving, guests were given gift bags containing a copy of the GQ issue, a GQ notepad, a Maker's Mark wax-covered cup, and a black, curved Maker's Mark picture frame to hold the photos being taken at the entrance. All proceeds from purchased Maker's Mark drinks went to the Gentlemen's Fund, which helps the charities Career Gear, Diffa, Global Green USA, A Better Chance, and Justice for Children International. The Gentlemen's Fund was established in 2007 to commemorate GQ's 50th anniversary and to raise awareness and support for men's issues.

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