Call Sheet #473: Setting Social Media Rules at Events, Bloomberg Stars on Broadway, Weird Fund-raising Trend

March 25, 2013, 9:10 AM EDT

BIZBASH CALL SHEET — #473 — Monday, 03.25.13 

++ Sponsored by Social Tables ++

Compiled today by Beth Kormanik in New York 
Feed the Sheet: 

1. WEDDINGS, ONLINE: A new survey shows that brides are thinking about setting social media rules at their weddings—something event planners may want to consider, as well. Mashable: “While celebrating a new marriage online can be fun, it can easily get out of hand. Fifty-six percent of newlywed brides feel that social media guidelines should be spelled out for the ceremony. For example, 52% of participants feel that the newlyweds should have first dibs on posting wedding pics on social media sites.”

2. BROADWAY FOR BLOOMBERG: Leave it to a billionaire to hire only the best entertainment. New York Mayor Michael Bloomberg hired actual Broadway actors for the annual Inner Circle dinner Saturday. New York Times: “For his 12th and final appearance as mayor at the event, Mr. Bloomberg brought in cast members from four current Broadway shows to help him go out in style, dancing and singing—or, at least, trying to sing—his way through elaborate sequences … Once closer in style to undergraduate productions than top-of-the-line theater, the Inner Circle dinner—like many New York political traditions—has been transformed by the outsize wealth of City Hall’s current occupant. Mr. Bloomberg paid out of pocket for his big-budget portion of the event."

3. LADY ARM WRESTLERS: Did you know this was a thing? Los Angeles Times: “Campier than World Wrestling Entertainment. More self-aware than that 1980s mainstay, the Gorgeous Ladies of Wrestling. Way more over the top than the 1987 Sylvester Stallone arm-wrestling movie Over The Top. Meet the Los Angeles Lady Arm Wrestlers (LA LAW), the Los Angeles chapter of the Collective of Lady Arm Wrestlers (CLAW), arm-wrestling theater as performance art, fundraiser, women's empowerment vehicle and outrageous entertainment. … The matches are designed to bring in an audience that both pays a cover charge and bets on the wrestlers, with the entire till going to a nonprofit of the chapter's choice."


Kris with Kim? Elton next to Madonna? Mr. Hatfield across from Mr. McCoy? Share your idea of a nightmare seating pair to win! Presented by BizBash and Social Tables.


BizBash and Eventbrite are launching a series of free webinars, where meeting and event planners can learn smart ideas for better events. The first program, “Sponsorship Secrets: What Every Event Organizer Needs to Know,” is scheduled for Thursday at 2 p.m. and will last an hour. Andrew Reid, co-founder and chief technology officer of SponsorHub, will share insight on what sponsors really want, ways to increase the value of your sponsorship, and additional sponsorship tips. He will dig into experiential marketing, B2B marketing sponsorships vs. B2C, how to secure event talent, and the affect of talent on sponsorships, in addition to sponsorship technology and negotiation. For additional information and to register, visit


BOSTON: Kristen Kish, winner of Top Chef: Seattle, is now chef de cuisine at Menton. The fine-dining restaurant in Fort Point is owned by Barbara Lynch, who was one of BizBash's Most Innovative People in Events in 2011:

CHICAGO: Lounge 1447 is now open at the Merchandise Mart. Designed by architect Gary Lee, the 14th-floor facility can be used as a meeting spot, lounge, and café.

The Chicago Comic & Entertainment Expo is April 26 to 28 at McCormick Place. As compared to last year, this year's show is up in attendance by 90%.

Gilt City Chicago will host the Gilt City Spring Warehouse Sale at the Museum of Contemporary Art Warehouse on April 13. The event includes discounted fashion and home goods, beverages, services, and swag from sponsors like Uber and Exhale. 

Thrillist Chicago's list of the “Coolest bars and restaurants in town” includes Siena Tavern, Bel 50, Little Goat, Embeya, and RM. 

LAS VEGAS: Licensing Expo, June 18 to 20 at Mandalay Bay Convention Center, will unveil a new show floor layout merchandised by category featuring an area dedicated to agents and brands with a retail lounge, a brand seminar theater, and the LIMA Global Licensing Hub. Coca-Cola, Condé Nast, Lamborghini, N.B.A., and The New York Times, are a few among the 1,800 consumer brands slated to attend.

The Academy of Country Music announced brand partnerships with Cabela’s, Dr Pepper, Kraft, Ram Trucks, and more at the second annual ACM Experience, a free public event at the Orleans Hotel and Casino April 5 to7 for fans leading up to the 48th Annual Academy of Country Music Awards. 

LOS ANGELES: Tidewater Sail Cloth Tents by Aztec Tents are now available at its 60th rental location in more than 25 states. The Tidewater Sail Cloth Tent is constructed of sailcloth material that provides an upscale and weatherproof venue with a uniquely nautical look.

Local event listings from Masterplanner:

NEW YORK: PBG Event Productions on Long Island is offering free office space for event planners for six months. Amenities include free parking, desk, phone, Internet, and access to conference rooms. Email for more information.

NY: The Sheraton New York Times Square participated in worldwide Earth Hour by dimming the lights on Saturday at 8:30 p.m. and offering guests Earth-shaped chocolate globes upon check-in, A Lonely Planet cocktail at the Link Lounge and Club 44, and from  8:30 p.m. to 9:30 p.m., the Sheraton turned off all exterior signage lighting, as well as turned off or dimmed non-essential interior lighting throughout the 1,781-room hotel.

Parsons Dance and gala chair Linda Stocknoff announced the company's 2013 annual Spring Gala, Strike up the Band!, on April 4 at the Mandarin Oriental. Tickets begin at $700.

The SoHo restaurant Barolo has gone bankrupt and its contents were auctioned earlier this month.

Local event listings from Masterplanner:

ORLANDO: Puff 'n Stuff Catering has hired Charlotte Downs as special event planner focused on conventions and meetings.

TORONTO: Open wine will host a party at 2nd Floor Events on April 3. With the hash tag #BeOpenParty, the event will have interactive stations that will encourage guests to engage with the product. 

An event-industry open house will take place at the Beer Academy on April 3. The event will include beer tastings, cheese pairings, and networking. RSVP is required; email:

The Bloor-Yorkville Exotic Car Show is scheduled for June 16. The “Mink Mile” on Bloor Street will be closed to traffic and covered in a red carpet for guests to stroll along as they check out vehicles from the likes of Porsche, Ferrari, Aston Martin, and Bentley. 

Chef Susur Lee is leaving Zentan, his modern Asian restaurant at Donovan House hotel, based on a “mutual agreement” with the property. Toronto Life:

YOUR NEWS: What are you doing? Tell us:

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Jenna Berris, Beth Kormanik, Lauren Matthews, and Anna Sekula in New York.

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