Call Sheet #276: Marriott to Run Gaylord, Marilyn Monroe Is Latest Hologram, GM Ditches Football for Soccer

June 1, 2012, 9:08 AM EDT

BIZBASH CALL SHEET — #276 — Friday, 06.01.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Beth Kormanik and Chad Kaydo in New York
Feed the Sheet:

SATURDAY:  Opera Ball in Washington, Premiere Orlando International Beauty Event (through Monday)
SUNDAY: MTV Movie Awards in Los Angeles, Miss U.S.A. Competition in Las Vegas


1. MARRIOTT TO RUN GAYLORD: Marriott International will take over brand and management operations of Gaylord Entertainment Company's four hotels in a $210 million deal. Washington Post: “Having a concentration of convention properties could give Marriott the upper hand in setting group and business rates in the region. This comes at a time when government agencies are reducing travel spending under the threat of federal budget cutbacks, a trend plaguing hotels across the region.”

2. VIRTUAL ENTERTAINMENT: The hologram trend is just starting, with the latest pitch a concert featuring Marilyn Monroe alongside live entertainers. The Hollywood Reporter: ”'There is a genuine feeling that this is cool and this is the future,' says Justin Wilkes, executive vp media and entertainment at @radical, a firm that has created holograms on behalf of advertising clients like Deutsche Telekom. 'Audiences are craving the experiential, and if you can give them an immersive experience and take them through a story, the possibilities become incredibly exciting.'”

Another hologram use is of the more practical kind. Washington Dulles International Airport has a surround-sound hologram welcoming travelers in the international terminal. Washington Examiner:

3. NOKIA PARTY STRATEGY: Finnish phone maker Nokia has made a dramatic change to its annual Nokia World event, going from a single large-scale event to several smaller, invitation-only events.

4. GM'S SPORTS PLAY: Despite General Motors' decision to not advertise during next year's Super Bowl, plenty of carmakers, movie studios, and beverage brands have signed up. Instead, GM is looking to build buzz around its Chevrolet line in the first test of the brand's new global marketing strategy, with a five-year sponsorship of the Manchester United soccer club. Ad Age:

5. GRUESOME TOURIST TRAP: The site of a vicious attack in which a Miami man chewed off parts of another man's face inevitably has become a tourist spot. South Florida Business Journal: “The spot on the MacArthur Causeway off-ramp where Rudy Eugene stripped naked and chewed off most of Ronald Poppo’s face-while bicyclists and the Metromover whizzed by-will be added as a stop on the historic Miami Crime Coach tour given by Miami-Dade College professor Paul George, as part of HistoryMiami’s tours. … These also will be stops on the Miami Crime Coach tour, HistoryMiami officials said.”

6. FASHIONABLE LONDON: Women's Wear Daily shares the hottest spots in London—from restaurants to retail stores to hotels—while attending the inaugural Men’s Fashion Week in June.

7. MEETING MANNERS: Mashable lists six habits of unsuccessful meeting professionals: “This is the conventional guide to achieving stress and discord among stakeholders. It is a handbook for creating doubt and suspicion regarding your experience and talent.”

8. LUXURY BRANDING: Grey Goose vodka's director of social marketing, David Castain, has no less a goal than “to change the behavior and depiction of what society deems as cool.” The Washington Times interview looks into reaching audiences and working with celebrities—as well as his time served for armed robbery.

++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++

Check out our newest mini-class: Alternative Projection Shapes & Surfaces, with Brandt Krueger of metroConnections.  21 minutes, 4 chapters.  Take your event to the next level with tips from this class.


Here’s a look at 10 highlights from our event coverage this week, including Warner Brothers' Los Angeles Voodoo Party, Boston's Top Chef: The Tour stop, the Indy 500 Soiree, Miami's Sunglass Hut Summer Block Party, and the sporty Hudson River Park Trust’s spring gala in New York.


ABROAD: Australian lighting company Klik Systems has created the world's largest interactive light installation—Luminous—in Sydney's newest commercial area, Darling Quarter, orchestrated by Canadian light director Bruce Ramus with support from Darling Quarter Commonwealth Bank,Sydney Harbour Foreshore Authority, and Lend Lease.

BOSTON: The Love Guide will premiere at the Revere Hotel's theater June 19, followed by a dinner and after-party at writer Christy Cashman's Back Bay home; the evening benefits Friends of Boston's Homeless.

CHICAGO: Debi Lilly of a Perfect Event will sign copies of her new book, A Perfect Event: Inspired, Easy Elegance for Every Occasion, at Glossed and Found's Summertime Soiree June 6.

LAS VEGAS: On June 27, McCarran International Airport will debut Terminal 3, after a $2.4 billion expansion.

Caesars Entertainment Corporation and the World Series of Poker have partnered with One Drop to promote water-related issues. The final event of the campaign, Big One, will be July 1-3 at Rio All-Suite Hotel & Casino.

LOS ANGELES: Sundance Institute will host its annual benefit at Soho House June 6, honoring filmmaker Benh Zeitlin and philanthropist George Gund to mark the inaugural Sundance Institute Vanguard Awards.

The 55th annual Grammy awards will return to Los Angeles' Staples Center February 10 and will air live on CBS.

Loews Hotels & Resorts has agreed to purchase the Renaissance Hollywood Hotel and begin a $26 million renovation to the property later this year. Press release:

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA: The Cheese Course, a European-style artisanal cheese shop and bistro in Pinehurst, is planning a grand opening tonight and tomorrow featuring cheese tastings.

The Miami Herald awarded three stars to the high-end French restaurant Villa Mayfair.

The developer and owner of the W South Beach may be buying another South Beach hotel, the Raleigh. New York Post:

NEW YORK: Chef Joel Robuchon will close his restaurant inside the Four Seasons hotel, L'Atelier de Joel Robuchon, at the end of June.

New York Post: “JetBlue has a $200 million plan to add new gates and an international arrivals hall to Terminal 5 at Kennedy Airport. … The new construction will go up on the former site of Terminal 6, the classic IM Pei-designed National Airlines terminal, which has been torn down.”

The Orphaned Starfish Foundation will hold its annual gala at Cipriani Wall Street October 19. 

Local event listings from Masterplanner:

ORLANDO: Give Kids the World hosts its Black & White Gala Saturday at the Peabody Orlando.

WASHINGTON: The Washington Post reports that Neale Perl, president of the Washington Performing Arts Society, is resigning at the end of the 2012-13 season after 10 years on the job.

YOUR NEWS: What are you doing? Tell us:

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Rose Chevalier, Beth Kormanik, and Anna Sekula in New York.

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