Call Sheet #334: Hurricane Could Cancel RNC Convention, Democrats Tone Down Gathering, Budweiser and Baseball Team Up

August 23, 2012, 9:48 AM EDT

BIZBASH CALL SHEET — #334 — Thursday, 08.23.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Beth Kormanik and Melissa Ward Schorsch in New York
Feed the Sheet:

Dear Call Sheet readers,

I'm excited to announce another speaker appearing at the Event Innovation Forum October 24: author and Wired senior editor Bill Wasik. He's also the creator of the first flash mobs and—for my money—one of the smartest guys writing about how our online and offline lives affect each other. (I loved his first book, And Then There's This: How Stories Live and Die in Viral Culture.)

Here's the blurb for the session:

The Connected Crowd: Physical Gatherings in a Digital Age
Today we often use the word “crowd” to describe groups of people in cyberspace (e.g., crowdsourcing, crowdfunding, and so on). But when electronic communication brings people together in real life, the physical crowd follows different patterns than online crowds do. Drawing on examples that include the London riots, Occupy Wall Street, the TED conferences, and his own experience with flash mobs, Bill Wasik will sketch out how digital media have changed the way we get together IRL today.

More on Bill:

Interested? Register now:

—Chad Kaydo, editor in chief, BizBash


Tropical Storm Isaac, which weather experts expect to become a hurricane, is threatening the Republican National Convention set to begin in Tampa next week, which 50,000 people are expected to attend. Tampa Bay Times: “More than three months ago, Florida emergency management officials ran a drill on how to respond if a hurricane hit the convention. They tossed around hypothetical questions that now verge on becoming real. How strong would a storm have to be to force the convention to reschedule? What if it hit elsewhere in Florida, limiting available resources? And who would make the final call? … The decision to call off the convention rests with the Republican Party and the Secret Service, though any evacuations would be ordered by Hillsborough County and state emergency managers.”

2. POLITICAL PARTYING: The Democratic National Convention in Charlotte is expected to be toned-down and attract fewer celebrities than in 2008. The Hill: “The nomination of the first African-American to lead a major political party into the fall campaign was a historic moment, and Obama at the time was a fresh political star. It’s natural that the convention to re-nominate him for another four years is a less exciting affair.” Plus, “the economy also could be partly to blame, as organizations are reluctant to put on lavish events while people are out of work.”

20 years later, New York City is still reaping the benefits of hosting the 1992 Democratic National Convention. In an effort to bring more hype to the city ahead of housing the convention, three events were created—Fashion Week, Restaurant Week, and Broadway on Broadway—which continue to be much-loved and money-generating events. Huffington Post:

3. PARTNERSHIP HOME RUN: The 33-year-long Anheuser-Busch InBev and Major League Baseball partnership continues today after the brewer was named baseball's beer sponsor through 2018. AdWeek: “Shortly after the deal was announced, Budweiser carried out a virtual takeover of its MLB partner sites, running banners and skyscrapers declaring its pride in re-upping with MLB. Flanked by the Budweiser and MLB logos, the new ads read: 'America’s Pastime and America’s Beer. The Celebration Continues.'”

: How did Australian Hugh Evans organize the upcoming anti-poverty benefit concert for 60,000 people on the Great Lawn in Central Park? A background in philanthropy and a knack for social media helped. New York Times: “The production costs are being underwritten by grants from philanthropic institutions like the Sumner M. Redstone Charitable Foundation and the Pratt Foundation. The organizers’ approach stands in contrast to last year’s Black Eyed Peas charity concert in the park. That event raised $4.8 million for the Robin Hood Foundation through the sale of 6,000 high-priced V.I.P. tickets. The idea of using the concert to spur activism rather than raise money was a major selling point for the bands that signed on.”

5. CLEAN DESIGN: Woolite will open a pop-up boutique in New York during Fashion Week as part of its new campaign, “WooliteWashed. Clothes look like new, longer.” Women's Wear Daily: “The pop-up shop, which will be open until Sept. 16, will feature limited-edition garments and accessories, previously washed in Woolite, from five designers: Dannijo, Felix Rey, LNA, Laundry by Shelli Segal and Timo Weiland.” The shop also will host several events including a Twitter party, book launch, and Fashion's Night Out event.

6. COOL MOVES: YouGov BrandIndex's monthly Top 10 List of Improvers for July ranked heat-aiding cool drink brands like Diet Pepsi and A&W as the most improved in consumers' minds. AdWeek:

++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++

Check out our editor's collection of top-rated video chapters from our class library, and sharpen your event insight. Our Suggested Summer Learning compilation includes content from David Merrell, Jes Gordon, Mindy Weiss, Preston Bailey, Mary Wittenberg, Colja Dams and others.  41 minutes | 10 clips | lots of ideas


On Wednesday, Awestruck Marketing Group dispatched a team of Red Bull brand ambassadors to distribute 20,000 postcards and flyers promoting the Red Bull Cliff Dive event on Saturday. The marketing group also placed a 3D graphic installation at Boylston Plaza, which gave customers a photo opportunity.

Founami, which offers catering and Asian-inspired fare, will offer a week of sandwich and drink specialties that tie into China's Moon Festival from September 24-28. Items include spicy pulled pork and boba tea.

CHICAGO: The Women's Board of the Joffrey Ballet will host Couture & Cocktails on September 28 at 1301 North Elston. The night will include a Pamela Roland fashion show, dancing with Joffrey ballerinas, and late-night food trucks.

Katherina Anne Confections will host a preview party for its fall collection of truffles, caramels, and marshmallows on August 29. With wine and appetizers from FIG Catering, the event will let guests sample items such as peanut butter and apple truffles, Turkish coffee caramel, and Earl Grey tea marshmallows.

Hennessy will promote its Wild Rabbit Campaign with an event on August 28 at Venue One. Erykah Badu, Mayer Hawthorne, A$AP Rocky, and D-Nice will perform.

The Dallas Morning News has created an events division. Press release: “Breaking the mold of traditional events sponsorship models, CrowdSource will create partnerships with event producers and others to provide an array of business and operational services, as well as branding and marketing that leverage the vast inventory and audience relationships of the portfolio of products produced by The Dallas Morning News.”

LAS VEGAS: The fashion industry has welcomed rapper Lil Wayne into the world of style as he debuted his clothing line, Trukfit, and Supra shoe collaboration at the Magic trade show.

LOS ANGELES: Save the date: The Latin Recording Academy will announce the XIII Annual Latin Grammy Award nominations September 25.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA: Moving beyond its family-owned roots, Atlas Party Rental has named Heather Rouffe as a partner. Rouffe will continue in her role as director of sales.

NEW YORK: To celebrate the 50th anniversary of the New York Film Festival, the Film Society of Lincoln Center will honor Nicole Kidman and Richard Peña.

NY job seekers: Great Performances has openings for positions, including event director and assistant event director:

Local event listings from Masterplanner:

ORLANDO: Beginning September 17, Disney will offer a Segway tour at Epcot. The tour lasts three hours and includes Segway training, breakfast, an in-depth tour of the World Showcase, and a Disney pin.

Taste of the Nation Orlando will take place Saturday night at the Orlando World Center Marriott. Nearly three dozen restaurants are participating in the fund-raiser, including Emeril's Tchoup Chop, K Restaurant & Wine Bar, Crave, and Bosphorous Turkish Cuisine.

TORONTO: M.A.C. Viva Glam Fashion Cares 25 will take place on September 9 at the Sony Centre. Performers include Elton John, Scissor Sisters, Janelle Monae, and Sky Ferreira. The evening is hosted by Linda Evangelista and Dean and Dan Caten of DSQUARED.

Emmy Award-winning costume designer and stylist Eric Daman will host the V.I.P. runway show and reception during All Access: Fashion September 28 at Tysons Galleria. The runway show is presented by Intermix, which is opening a 1,700-square-foot space at the shopping center this fall.

The District Sample Sale is set for September 11 at Mazza Gallerie. In addition to the sales from 20 clothing and shoe boutiques, the event will offer cocktails, hors d'oeuvres, a fashion-focused silent auction, raffle, and goodie bag.

YOUR NEWS: What are you doing? Tell us: With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Melissa Ward Schorsch and Anna Sekula in New York.

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