Call Sheet #352: AEG For Sale, Leveraging Facebook Groups, Benetton's Provocative Campaign

September 19, 2012, 9:56 AM EDT

BIZBASH CALL SHEET — #352 — Wednesday, 09.19.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Melissa Ward Schorsch in New York
Feed the Sheet:


 Anschutz Company announced its plan to sell Anschutz Entertainment Group, the sports and entertainment subsidiary whose properties include part of the L.A. Lakers, the Barclays Center in New York, Coachella, the L.A. Galaxy soccer team, and the L.A. Kings hockey team. The Wall Street Journal

 Nielsen's Online Campaign Ratings program helps brands measure the effectiveness of digital campaigns, updating data every 24 hours and allowing marketers to adjust on the fly. AdWeek

 Bob Knorpp, president of marketing strategy consultancy the Cool Beans Group, argues that Facebook Groups could provide  better engagement for brands with large followings. Ad Age: “Brands need to realize that not all likers should be valued equally, and Groups offer a convenient way to segment and appropriately value each audience in a Facebook community. The result will be stronger fan-led engagement and the opportunity to create the type of community that yields deeper brand loyalty and awareness.”

 The Google Maps indoor equivalent of street view, Google Business Photos, just became more accessible and easier. The Web-based map site now shows the indoor images of a business, a program that could be a unique marketing tool for brands, which can upload images through Google+ Local. TechCrunch:

 United Colors of Benetton's new “Unhate” campaign by Fabrica and 72andSunny in Amsterdam aims to focus on the issue of unemployment among 100 million young people worldwide. AdWeek: “One centerpiece is the Web site, where users can build a profile, upload their data and create an 'un-work experience' résumé. They are also invited to submit ideas for project that would need financing, and the community can vote on which are most worthy. On October 30, 100 unemployed young people will be awarded $6,500 each to fund a project they are passionate about.”


Webinar on Tuesday, September 25: “Teleprompters 101.” Learn what types of presentations warrant the use of prompters, how to pick the right type of prompter, and tips for guiding your speakers on how to use them. Click here for details.


Groupon's Noelle Provencial will speak at the Event Innovation Forum during the BizBash IdeaFest in New York on October 24. The senior manager of experiential marketing and events will talk about how she pitched an ambitious, weekend-long ticketed event to the daily deals Web site's C.E.O. and pulled it off.

More about Event Innovation Forum speakers, topics, and registration info:


 On October 6, Top of the Hub will host a special dinner dubbed “Top of the Hub Toasts Emilia-Romagna Region of Northern Italy.” The evening, presented in partnership with the Wine Consortium of Emilia-Romagna and the Consulate General of Italy in Boston, will offer live music, a photography exhibition, and cheeses, wines, and other Italian bites.

Toscano, which currently has a Beacon Hill Location, will open a second outpost in Harvard Square.

 The Chicago International Table Tennis Festival is September 27-29 and takes place at venues throughout the city.

Hendrick's Gin will host a three-night event, “Voyages Into the Unusual,” at Salvage One from September 25 to 27. The events will serve a specialty punch made with local and seasonal ingredients, and entertainment includes circus acts, a botanist and chemist to explain the drink's properties, and the Austin, Texas-based band White Ghost Shivers.

The Woman's Board of Rush University Medical Center will present its 86th annual fashion show at the Palmer House Hilton on October 18. The evening will include a fashion show with looks from Neapolitan and Ralph Lauren.

 The Internet Marketing Association Conference takes place at Aria Convention Center on Friday.

The third annual Las Vegas Halloween parade returns October 31 with art cars, music, fire performances, a costume contests, and more. Examiner:

 L.A. Weekly: “Over this weekend, Stan Lee's Comikaze Expo took over Los Angeles Convention Center's South Hall, and the Generalissimo, as he is often called, was all over the pop culture convention that bears his name.”

L.A. Times
: “Downtown Los Angeles will play host to thousands of game geeks next year as part of a three-year contract for the Game Developers Conference Next to be held in the City of Angels, pumping an estimated $18.8 million into the local economy.”

Cedars-Sinai Board of Governors will host its annual gala November 1 at the Hyatt Regency Century Plaza. Lexus will sponsor, and will donate a 2013 Lexus LS 460 F Sport Sedan for a raffle at the event.

The People's Choice Awards will air live from the Nokia Theater L.A. Live on January 9 on CBS.

Local event listings from Masterplanner:

 To celebrate new high-end travel trade festival Limited Edition, the show’s creator and founder, Serge Dive, is hosting a launch party tomorrow at the Betsy Roof Deck.

Tonight, Feeding South Florida is teaming up with Mercadito Midtown to host a “HAM Happiest Hour” as a part of Hunger Action Month.

The fourth annual Fort Lauderdale Gay and Lesbian Film Festival will take at the Classic Gateway Theatre from October 4 to 7.

The Signature Chefs Auction, benefiting the March of Dimes, will be held tonight at the Harbor Beach Marriott Resort & Spa Caribbean Ballroom.

 New York Times critic Pete Wells demoted Sirio Maccioni's famous Le Cirque from three stars to one: “The kitchen gave the impression that it had stopped reaching for excellence and possibly no longer remembered what that might mean.” But the service is still impressive: “The tone of a restaurant is set at the top, and in this one the formal, old-fashioned way of tending to a table is softened by a warmth that feels genuine and a pride in doing things properly that can never be faked.”

The iconic Essex House reopened on September 18 as the first JW Marriott hotel in New York City.

Local event listings from Masterplanner:

 Cirque du Soleil returns to St. Petersburg with a production of Kooza at Tropicana Field from November 8 to 25.

TORONTO: On September 21 the Capitol Event Theatre is hosting a “divorce party” for divorcées, singles, and friends to celebrate new beginnings with food, wine, and live entertainment. A portion of the proceeds will go to Make-a-Wish Canada Foundation.

WASHINGTON: Tonight the Winery at Bull Run will host an event industry networking event that starts at 6 p.m. and is free to register for.

 What are you doing? Tell us:

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Melissa Ward Schorsch and Anna Sekula in New York.

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