Call Sheet #355: Emmys' Twitter Prank, Alzheimer Awareness App, Car Brands Not Social Enough

September 24, 2012, 9:28 AM EDT

Call Sheet readers,

The Event Innovation Forum—a new conference from BizBash and the Event Leadership Institute—is one month from today. On October 24 at the Jacob K. Javits Convention Center in New York, 20 thought leaders, influencers, and creative thinkers will share their latest success stories, innovative strategies, and creative breakthroughs. 

Spots are filling up, so if you'd like to join us, register now:

—Chad Kaydo, editor in chief, BizBash 

BIZBASH CALL SHEET — #355 — Monday, 09.24.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Melissa Ward Schorsch in New York 
Feed the Sheet: 


 Halfway through last night's Primetime Emmy Awards at the Nokia Theatre, host Jimmy Kimmel garnered a 25,000-tweet boost thanks to a prank he played, in which he urged the audience and TV-watchers to tweet, “O.M.G. Tracy Morgan just passed out onstage during the Emmys, turn on ABC.” The Hollywood Reporter: 

In fact, Kimmel's Twitter joke was regarded by critics as one of the highlights of a efficient, “fairly briskly paced” broadcast. Entertainment Weekly 

EW also has a recap of the best and worst moments of the evening. 

2. MEMORY LOSS APP: To promote awareness on World Alzheimer's Day last Friday, Alzheimer's Disease International offered a Facebook app that causes all information and photos to disappear from a profile's timeline for the day, prompting users to see what it's like to forget past events. AdWeek 

3. AUTOMATICALLY SOCIAL: Ad Age thinks carmakers like Ford aren't doing all they should be to make the most of social-marketing. Ad Age: ”[A]uto manufacturers still need to step up their use of social media to more effectively manage and improve their messaging, engagement, and service with consumers—throughout the buying and loyalty journey.” 

4. HOTELS PROMOTE MIXED REVIEWS: Hotels such as Best Western International and Starwood Hotels & Resorts Worldwide are starting to link to review site TripAdvisor from their Web sites. L.A. Times: “Although hotels that post links to reviews on their own website run the risk of losing customers because of harsh reviews, there's still an upside even if all comments aren't rosy … said Neha Singh, an assistant professor at the Collins College of Hospitality Management at Cal Poly Pomona. 'One benefit is the transparency,' she said. 'It allows guests in a transparent way to see what other guest enjoyed and did not enjoy at the hotel.'” 

5. INDUSTRY DUO: Meeting Professionals International and Hospitality Sales and Marketing Association International have come together to promote a new relations by offering a dual membership. The special membership promotion is available through December 31, 2012. 

Webinar on Tuesday, September 25: “Teleprompters 101.” Learn what types of presentations warrant the use of prompters, how to pick the right type of prompter, and tips for guiding your speakers on how to use them. Click here for details.


Whom are you voting for in this year’s presidential election? We want to hear about which candidate you’re voting for and why. If you want to share your opinions and viewpoints with us—come on, speak up—contact us at with “Election” in the subject line. 


BOSTON: The Tent at Fashion Week's opening night gala is Thursday and includes a Nordstrom fashion show. 

Earl of Sandwich will open a new location in Boston Common next month. The catering menu offers sandwich and wrap boxes, salad bowls, baked desserts, and sides. 

CHICAGO: The Ryder Cup, which comes to the suburbs of Chicago this week, is expected to bring in around $130 million for the local economy, which is on par with the amount brought in by the NATO summit in May. Some 35,000 downtown hotel rooms were booked for Ryder weekend, and guests have also booked rooms in Schaumburg, Rosemont, Lombard, and Oak Brook. Chicago Sun-Times 

Scotland Re:Designed—a showcase of fashion, jewelry, and interior design from Scottish fashion designers—takes place Wednesday at the Inland Steel Building. The event is in conjunction with the Chicago Loop Alliance's Pop Up Art Loop. 

Intelligent Lighting Creations Inc. has been nominated for a Hometown Hero Lighting Company Award for the Midwest Region. The award recognizes influential companies and professionals in the live event industry, and is given out at the Parnelli Awards in Las Vegas on October 20.

LAS VEGAS: Southwest Displays & Events—an exhibit house near Dallas, Texas—plans to expand their operations to Las Vegas. Owner and C.E.O. Brian Cree selected Mike McDaniel to be the general manager in the new location. 

Ann Romney will be attending a fund-raising reception for husband and Republican presidential nominee Mitt Romney at the home of Miriam and Sheldon Adelson on October 1. 

LOS ANGELES: President Obama will be fund-raising in L.A. on October 7 and San Francisco on October 8. CBS Los Angeles: 

Local event listings from Masterplanner: 

MIAMI/SOUTH FLORIDA: Olympic bronze medalist Danell Leyva will be speaking at the “Wild About Kids” gala hosted by the Boys & Girls Clubs of Miami-Dade at the Four Seasons Hotel Brickell on October 20. 

NEW YORK: On Friday, officials formally opened the Barclays Center, the new 18,000-seat sports arena in Brooklyn. Huffington Post: 

Local event listings from Masterplanner: 

ORLANDO: Bananarama will perform at Seminole Hard Rock Hotel & Casino October 5 as part of the hotel's Pinktober breast cancer awareness campaign. 

WASHINGTON: Co-chaired by the president and First Lady Michelle Obama, the National Book Festival took place at the National Mall this past weekend. An estimated 200,000 visitors listened to various authors and poets and participated in a number of activities.

 What are you doing? Tell us:

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Melissa Ward Schorsch and Anna Sekula in New York.

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