Call Sheet #356: Popularity of Vegan Dining, Funerals for Failed Startups, GPS in Candy Bars

September 25, 2012, 9:27 AM EDT

BIZBASH CALL SHEET — #356 — Tuesday, 09.25.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Melissa Ward Schorsch in New York
Feed the Sheet:


 The New York Times: ”[F]rom power tables in Beverly Hills to pubs in the San Fernando Valley, the surging popularity of plant-based diets is drastically changing the dining landscape. That shift is under way in various cities around the world, but it’s happening in an explosive way in and around Los Angeles: at the elite gastronome-magnets, at casual gathering spots and everywhere in between.”

Speaking of: Here's our roundup—from just last week!—of 10 new vegetarian menu items from event caterers:

2. STARTUP FUNERAL: New York magazine, on a gathering of 100 people in Manhattan Friday night: “The first-ever Startup Funeral for the failed technology companies of yesteryear was designed to provide a roomful of Zuckerberg aspirants with some half-serious cautionary tales, and perhaps a bit of closure...'Everyone has a launch party. Nobody does the last-stage-of-grief thing,' said Kevin Galligan, one of the event's organizers and founder of a medical-research start-up that long ago passed into the digital beyond.”

 New York dispatched a team of reporters to this weekend's Emmy bashes for a blow-by-blow of the celebrity goings-on. At Showtime's party Saturday night: “Damian Lewis has stacked a plate with salmon, three-cheese mac and cheese, and skirt steak. At least someone eats at these things.”

Our report on the splashy parties surrounding Sunday night's Emmy Awards is here:

 Last week's Portada Sixth Annual Hispanic Advertising and Media Conference featured a panel titled “Spanish and/or English: That Is the Question.” Brand marketers—including folks from Tecate, General Mills, Diageo, and Yahoo—discussed how marketing strategists should communicate with an increasingly bilingual and bicultural Hispanic audience. Portada:

 As an upgrade the standard people-counting clicker, Hella is introducing the APC People Counter, which uses 3-D camera technology to count attendees at venues, trade shows, and events while adjusting for distractions such as changing in light conditions and unusual crowd movement. IT News Online:

 Nestlé launched a new “We Will Find You” campaign in the U.K., which will outfit six Nestlé candy bar wrappers with GPS trackers that activate once opened. The brand's prize team uses GPS to find the purchaser and doles out £10,000. AdWeek:


Webinar today: “Teleprompters 101.” Learn what types of presentations warrant the use of prompters, how to pick the right type of prompter, and tips for guiding your speakers on how to use them. Click here for details.


People across the industry are talking about integrating social media into events. But how do you measure the impact? Chad Issaq will share a success story at the Event Innovation Forum at the BizBash IdeaFest in New York on October 24.

Issaq works on the Bonnaroo Music & Arts Festival, which used bracelets equipped with radio frequency identification technology to garner two million Facebook impressions for Bonnaroo and sponsor Ford.

He'll share tips for implementing this new technology, convincing attendees to use it, and measuring its impact for sponsors.

See the full lineup of speakers and topics, plus registration information:  


Whom are you voting for in this year’s presidential election? We want to hear about which candidate you’re voting for and why. If you want to share your opinions and viewpoints with us—come on, speak up—contact us at with “Election” in the subject line.


 The Breast Cancer Research Foundation will host the Boston Hot Pink Luncheon & Symposium at the Boston Harbor Hotel on October 19.

Legal Sea Foods, which hosts private events in all its Boston-area locations, will unveil a new cocktail list early next month. Selections include the vodka-based “Cranberry Bog” and the “Fish House Punch,” made with black tea, lemon, rum, and Marie Brizard peach.  

 Pinstripes, a bistro with bowling alleys and boccie courts, opened an Oak Brook location on Saturday. The venue is available for private events.

The Driehaus Museum will launch a new culinary event series, “Steeped in Tradition: The Kings of Pastry,” next month. The three events include culinary demonstrations and tastings; topics include “The Art of the Cream Puff,” “The Luscious World of Caramel,” and “Sugar Showpieces.”

Saks Fifth Avenue Chicago will partner with Bright Pink to host the Key to the Cure charity shopping weekend October 18-21. The October 19 VIPink launch party includes hors d'oeuvres, music, and shopping.

On September 29, Magnolia Bakery Chicago will celebrate its one-year anniversary with a birthday party. The event will have a children's icing table where kids can decorate their own cupcakes; there will also be temporary tattoos, and chef's hats for kids to decorate with glitter and markers.

In conjunction with Social Media Week, Uber will team up with local chefs to host a panel at the Tribune Tower on Wednesday. Titled “From Hot Dogs to Haute Cuisine: Chicago’s Restaurant Culture with Bill Daley, Sarah Grueneberg & Tony Mantuano,” the panel will be followed with a reception at Bar Toma. Guests can win a $50 gift card to Bar Toma by snapping Instagram shots of the restaurant and labeling the pics with the hashtag #SMWChefs.

 The International Church of Las Vegas will host a benefit fashion show, Cultivating Beauty, on September 28 at the church's Summerlin campus.

 Mitt Romney raised $6 million at his L.A. fund-raiser. South Gate Patch:

Celebrity hairstylist Ken Paves will host the 10th annual Glaad fund-raising gala event September 30 at the House of Blues in West Hollywood. All proceeds go to the Greater Los Angeles Agency on Deafness.

The London West Hollywood appointed Edward Costa Jr. as its new general manager.

Local event listings from Masterplanner:

 On October 5, Truluck’s Seafood Steak and Crabhouse at the Galleria in Fort Lauderdale will host a luncheon benefiting the Heart Gallery of Broward County, a traveling photo exhibit of foster children hoping to be adopted.

 Highgate Hotels announced yesterday that the Radisson Lexington Hotel will undergo major renovations and be reopened as an independent property known as the Lexington New York City.

On & Off Broadway is offering a corporate group rate for an interactive haunted-house show, “In Killers: A Nightmare Haunted House,” which will run through November 3.

Local event listings from Masterplanner: 

 The inaugural Winter Park Food & Wine Classic will be held in Winter Park’s Central Park from October 26 to 27. The event begins with the Friends of James Beard tribute dinner with food prepared by local chefs from Cress, Four Rivers, Luma on Park, and several other restaurants and caterers. The second night is Cows 'N Cabs, a walk-around event with food, wine, and craft beer from 16 eateries.

McCoy's Bar & Grill at the Hyatt Regency Orlando International Airport recently reopened with a new look and menu. Orlando Business Journal

 Three to Be's Stems of Hope Gala, “Heroes Among Us,” takes place Saturday at Koolhaus. Some 900 guests are expected, and the event will have a comic-book theme.

On October 4, Business for the Arts will host an award gala at Carlu. Organizers expect about 400 arts and business leaders to attend; the evening will include performances by Quartetto Gelato and Patricia O’Callaghan.

The Civilized Bride Show, an expo for wedding vendors, will take place November 2 at 99 Sudbury.

 New York University’s Washington D.C. campus opened yesterday. The new location—N.Y.U.’s 14th academic site worldwide—includes the 75,000-square-foot Constance Milstein and Family Global Academic Center.

 What are you doing? Tell us:

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Melissa Ward Schorsch and Anna Sekula in New York.

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