Call Sheet #357: Social Media Fund-Raising, Progressive Insurance Auction, Celebrities Who Donated to Presidential Candidates

September 26, 2012, 9:35 AM EDT

BIZBASH CALL SHEET — #357— Wednesday, 09.26.12

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Compiled today by Melissa Ward Schorsch in New York
Feed the Sheet:


 The Global Citizen Festival on September 29 in Central Park aims to end world poverty. But to raise funds, the Global Poverty Project didn't just sell tickets—it turned the purchase process into a social media game. To enter a ticket lottery, festival hopefuls had to get involved with Global Poverty Project's mission via social media, which earned them potential ticket points. Those who don't receive tickets can watch the live streamed concert on a number of networks, including AOL, YouTube, and MTV. Global Poverty Project C.E.O. Hugh Evans: “If we can use the power of the citizens who are attending it and their social networks and their friends’ and families’ social networks, we can urge governments to donate over $500 million to the world’s poor through this event, which is what we are on track to receive.” Mashable:

 Flo, the Progressive spokeswoman character, and her insurance brand are teaming up with nonprofit Dress for Success to raise money for women who can't afford interview attire. Now through October 4, the insurance company is auctioning off a gown by designer Candice Held. AdWeek

 The Washington Post reports that not all celebrities who made candidate endorsements at the Democratic National Convention and the Republican National Convention donated dough to the fund-raising mission. While some Hollywood A-listers paid big bucks (Eva Longoria), others gave much less (Scarlett Johansson), and some didn't donate beyond their celebrity presence (Clint Eastwood).

 According to the National Retail Federation, seven in 10 Americans plan to celebrate Halloween this year. The total spending on holiday-related decorations, costumes, and candy is expected to reach $8 billion, but marketers and retailers seem to miss out on that opportunity. Ad Age: “Given the consistent growth in Halloween spending, it could be an opportunity for retailers to more heavily promote the holiday. Many are caught trying to balance both Halloween and Christmas, pointed out Mike Gatti, a senior VP at the NRF.”

 According to a report put out by the U.S. Bureau of Transportation Statistics, while passengers are paying more to get on the plane, from ticket prices to extra fees, the profit margin of airlines has gone up.


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 The Phantom Gourmet Food Festival is Sunday on Lansdowne and Ipswitch streets. Organizers expect 10,000 guests, and the festival includes indoor and outdoor bars and events inside surrounding restaurants.

The inaugural Boston Cocktail Summit is October 4-6.

CHICAGO: Local designer Daunte Kenner of DK Production Design was the creative director for Mary J. Blige's recent world tour; Intelligent Lighting Creations also worked on the tour.

Fashion Focus Chicago is October 15-21. The week includes an opening night runway show at the Cultural Center and three headline shows in Millennium Park; there are also fashion, shopping, and designer events throughout the city.

 Las Vegas Review-Journal: ”[Mining] trade show MINExpo... is shattering records: Its 850,000 square feet of floor space is up 42 percent from its previous high in 2008. Exhibitor count is up 40 percent, to more than 1,800. And the Las Vegas Convention and Visitors Authority said it expects 50,000 attendees, up about 30 percent from 38,000. The authority estimates MINExpo's non­gaming economic impact at $63.7 million this year.”

Pet Product News
: “The pet industry’s annual SuperZoo trade-show broke attendance records again this year, according to the World Pet Association, which organizes the event. The show, which ran September 11-13, 2012, at the Mandalay Bay Convention Center in Las Vegas, drew a record 871 vendors and 12 percent more attendees than last year, the WPA reported.”

The First Friday Las Vegas arts and culture festival celebrates its 10th anniversary this month.

 The Peace Over Violence Humanitarian Awards will honor Mad Men creator and executive producer Matthew Weiner October 26 at the Beverly Hills Hotel. The awards are presented by Verizon Wireless.

“The Best of Television Legends” exhibit will come to the Hollywood Museum on November 6 and run through the end of the month.

Local event listings from Masterplanner:

 The Miami Tower downtown has been given a makeover with new LED exterior lights. The new, energy efficient lighting system will allow custom light shows at the push of a button while reducing the energy usage by 92 percent.

 More than 25 exhibitors will feature new products and services at Interop New York next week, October 1-5, at the Javits Center.

Local event listings from Masterplanner:

 The Walt Disney World Swan and Dolphin Hotel has appointed David Wahba director of sales.

 The Canadian Federation of Independent Grocers will celebrate its 50th anniversary by holding its annual trade show, Grocery Innovations Canada, at the Metro Toronto Convention Center on October 1 and 2.

WASHINGTON: The Green Festival is this weekend at the Walter E. Washington Convention Center, with keynote speakers, food demonstrations, yoga classes, a kid zone, and a green business section.

 What are you doing? Tell us:

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Melissa Ward Schorsch and Anna Sekula in New York.

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