Call Sheet #359: Instagram Tops Twitter, Taiwan for Trade Shows, Facebook and Gates Collaborate

September 28, 2012, 9:33 AM EDT

BIZBASH CALL SHEET — #359— Friday, 09.28.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Melissa Ward Schorsch in New York
Feed the Sheet:


 A report from comScore shows that Instagram won out over Twitter for user engagement in August. All Things D: “the average Instagram user spent 257 minutes accessing the photo-sharing site via mobile device in August, the data claims, while the average Twitter user over the same period spent 170 minutes viewing.”

 According to a survey by UFI, Taiwan is the best new place to hold trade shows and conventions, as 18 out of 21 events held there saw growth in visitors and number of participants. Focus Taiwan:

 The Bill and Melinda Foundation teamed up with Facebook yesterday to host a hackation, kick-starting the foundation's College Knowledge Challenge. The program, a $2.5 million investment fund, is meant to encourage developers to create apps geared toward students and their parents. Mashable:

 After shuttering their text-based ad product backing 2010, Yahoo is back, this time with Yahoo Bing Network Contextual Ads. AdWeek

++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++

Webinar: Tuesday, October 9 | Storytelling: The Magic of Disney | with Robert Gilbert, executive chef, Walt Disney World Resort. Learn the secrets of Disney’s approach to creating events with impact.


Cvent will host an education session October 9 titled “Going Global: Experts Reveal Their International Meeting Secrets.” Eric Eden, vice president of marketing: “As companies increasingly go global to build their business, they are holding a growing number of international meetings and events. Corporate meeting planners are looking for advice on how to manage their international meetings programs so they can execute great events and get more value from their meetings investment. We’re pleased to bring a host of industry experts together to share their international meetings experience and knowledge.”


Nominations for the BizBash Chicago Readers’ Choice Awards close Friday, October 5, at 11:59 p.m. EST. This is your last chance to nominate your favorite greater Chicago-area event pros and highlight their contributions to the industry. There are 13 categories, including Association Event Planner of the Year, Venue Manager of the Year, and Corporate Event Planner of the Year.

More information on the categories and nominations criteria, as well as the submission form, can be found here:


 The Rowes Wharf Sea Grille will host Hot Pink Afternoon Teas from October 1 to 25 with rose champagne with pink-sugar rims, and a portion of all proceeds benefit the Breast Cancer Research Foundation.

The 7th Honk! Street Band Festival is October 4-8 at locations throughout Cambridge and Somerville.

CHICAGO: Global Adrenaline will produce the Haunted Hotel Ball at the Hilton Chicago on October 27. will host its four-year anniversary party at the Four Seasons on—fittingly—October 4. Platinum Events will create a look inspired by the four seasons.

Benetton will team up with Marie Claire magazine to host the White Dress Project at its Chicago flagship store October 4. The brand partnered with School of the Art Institute of Chicago fashion department chair Nick Cave; his students will showcase their all-white designs.

The Rehabilitation Institute of Chicago will host its SkyRise at the Willis Tower on November 4. The event challenges participants to climb 103 flights of stairs or hand-cycle the equivalent distance and elevation.

Sono Wood Fired will host its first Big Palate Challenge on Monday. During the event, local food writers will wear blindfolds and try to identify 20 ingredients by taste only. The $20 ticket price benefits Share Our Strength.

 Forbes: “On Monday, the MINExpo International trade show began in Las Vegas, and it looks to be a rousing success. There are 1,890 exhibitors, an increase of 45 percent from four years ago. Based on exhibit space, this year’s show is also much bigger, with 860,000 square feet of exhibit space.”

WGME: “This year's Miss Universe pageant will be held in Las Vegas and not in the Dominican Republic as previously considered.”

MGM Grand, Las Vegas announced Thursday the completion of its $160 million room and suite remodel in the hotel’s main tower, marking a milestone in the resort’s renovation. The remodel, which began in October 2011, includes 3,570 Grand king and queen guest rooms and 642 suites.

Jennifer Bradley is leaving her freelance role at SK+G PR to join Braintrust Marketing & Communications, effective October 3.

 LAist: “Just in case you thought all you had to worry about when it comes to major roadway shutdowns this weekend was the madness of Carmageddon II, you're in for a treat: The Herbalife Triathlon will find streets in L.A. closed between Venice and Downtown on Sunday.”

The third annual L.A. Loves Alex's Lemonade benefit culinary event will take to Culver Studios on Saturday. Neil Patrick Harris and David Burtka will host, and Jimmy Kimmel will serve as M.C.

O, The Oprah Magazine
 will come to L.A. on October 20 with “O You!” an interactive day of seminars and workshops with contributors and experts.

Local event listings from Masterplanner:

 Miami-Dade County is going pink for October and kicking off Breast Cancer Awareness Month with a ribbon-cutting ceremony for Jackson Memorial Hospital’s Mobile Mammogram Unit on October 2.

 On November 4, for the first time in almost 20 years, there will be live television coverage of the New York City Marathon.

Local event listings from Masterplanner:

 Come Out with Pride Orlando started yesterday and will continue until October 7. The festival will take place in several downtown Orlando locations and will include a Kid Zone, a G.L.B.T. History Museum, and a V.I.P. area.

TORONTO: Yesterday, men strutted around Toronto in borrowed heels for the fourth annual Walk a Mile in Her Shoes event to raise awareness and funds for the White Ribbon Campaign, a mission to end violence against women.

WASHINGTON: Yesterday, Events DC hosted Hollywood Nights, a vendor showcase at Carnegie Library at Mt. Vernon Square. About 40 event vendors and retailers attended.

 What are you doing? Tell us:

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Melissa Ward Schorsch and Anna Sekula in New York.

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