Call Sheet #367: Luxury Boosting Social Media Spend, the Future of Tasting Menus, Mandatory Q.R. Codes

October 10, 2012, 9:42 AM EDT

BIZBASH CALL SHEET — #367— Wednesday, 10.10.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Melissa Ward Schorsch in New York
Feed the Sheet:


In a survey conducted by the Luxury Interactive unit of Worldwide Business Research found that of about 60 luxury brands—including Barneys New York, Cartier, Chopard, and Louis Vuitton—78 percent of marketing executives upped their social media dollars spend this year and plan to do so again for 2013. WWD:

2. TASTING CONCERNS: The New York Times takes a look at the restaurant trend of all-or-nothing tasting menus. An option that until recently was only offered at a few restaurants across the country, is now becoming a more frequent offering that is difficult to serve gracefully. The New York Times:

3. DIGITAL RETAIL SCORES: Advertising and technology firm SapientNitro released its Insights 2013, a study that rates how well retail brands use digital signage and interactive elements in-store. Per the study, Bloomingdale's and Sephora scored high, while brands like Gap and Victoria's Secret scored low. Hilding Anderson, director of research and insights at SapientNitro: ”[O]nly 22 percent of those stores were interactive, where you had a value-add beyond just merchandising or a display. That's a huge [missed] opportunity....It's just a reality that retailers are leaving a lot of [money] on the table today.” AdWeek:

4. Q.R. CODE REQUIRED: Marketers might think Q.R. codes are on their way out, but the New York City Council doesn't. The council approved a bill that requires city agencies to provide a Q.R. code that links to any online inspection, permit, license, or registration information. Andrew Moesel, a spokesman for the New York State Restaurant Association: “I don’t know that [the new law] will have an impact in the short term,” Moesel said. “But it should at least encourage the Board of Health to pay more attention to accurately updating their websites. We’re all for transparency.” Washington Square News:

5. GREEN AWARDS: The U.S. Green Building Council announced the recipients of the 2012 Leadership Awards, which will be presented at the November 15 Greenbuild International Conferences and Expo in San Francisco. Press release:

++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++

E.L.I. Masters Program: Getting Your Event Business to the Next Level | Interactive workshop for business owners and managers | Boston 10/16; NY 10/23; Chicago 11/14.


From editor in chief Chad Kaydo: Made it to the new documentary “Diana Vreeland: The Eye Has to Travel” on Monday, and—as the legendary Vogue editor might say—you absolutely MUST see it, it's a feast for the eyes and the imagination. As some of the most iconic and influential fashion photography of the 20th century whizzes by, pay attention to her take on scale, on mixing people and influences, on exciting and informing an audience. Watch the trailer here:


Starting next year, the Austin City Limits Music Festival will expand to two weekends, October 4-6 and October 11-13, 2013. Organizers said the move is being made to accommodate more fans following several consecutive years of sell-outs. This year's festival runs Friday through Sunday at Austin's Zilker Park.

BOSTON: On Tuesday night, WHDH-TV reporter and mystery writer Hank Phillipi Ryan hosted a book launch party for her new book, The Other Woman, at Newtonville Books. **

Pantry, the restaurant at the Verve Crowne Plaza in Natick, has appointed Joseph Lavalle as executive chef. Highlights from the new menu include beet salad, a scallop burger, and s'mores bites.

CHICAGO: Chicago Costume will host a pumpkin-carving event at Whole Foods Market in Lincoln Park on Sunday. Families are invited to carve pumpkins, and snacks and refreshments will be available. All children will receive gift bags stuffed with a pumpkin carving kit, a clown nose, and a foam animal mask.

Mark David Designs, a new North Shore interior design retailer, will host its grand opening gala on November 2. Fifteen percent of all sales from the evening will benefit the Gorton Community Center, and the event will include live jazz, catering from Market House on the Square, and champagne and wine toasts.  

DENVER: The 31st annual Great American Beer Festival will be from October 11-13 at the Colorado Convention Center. Huffington Post:

LAS VEGAS: Haute Living has a recap of Food & Wine All-Star Weekend:

LOS ANGELES: The 12th annual Screamfest Horror Film Festival will take place on October 20 and will honor the “Master of Horror,” director John Carpenter.

Motorcycle U.S.A.: “The third-annual L.A. Motorcycle Film Festival took place in Los Angeles…[recognizing] filmmakers who capture and present the spirit of motorcycling in a positive light.”

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA: On October 13, Peacock Park will be taken over by Grovetoberfest. The annual beer festival will feature unlimited samples, live music, fan favorite voting, Beer 101 information sessions, and a homebrewers battle.

On October 20, the Boys & Girls Clubs of Miami-Dade will host its sixth annual “Wild About Kids” black-tie optional gala at the Four Seasons Hotel Brickell. The event will honor Danell Layve, the men’s gymnastics 2012 Summer Olympics bronze medalist, with the Miami-Dade’s Hometown Hero Award.

NEW YORK: The 11th Lower East Side Pickle Day will be October 28 and will feature a home pickling competition, a pickle costume contest, pickle games, and possibly a brine dunk tank.

Loehmann’s and WE TV are teaming up on October 19 for a “Grab the Gown” bridal event. The third level of Loehmann’s flagship Chelsea store will be turned into a bridal boutique and feature approximately 800 designer wedding gowns at a fraction of their original cost.

Local event listings from Masterplanner:

ORLANDO: Bill Friedrich has been named general manager of Embassy Suites Orlando International Drive South Convention Center.

John Parkinson has been appointed general manager of DoubleTree Suites by Hilton Hotel Orlando Lake Buena Vista.

The second annual Toronto Garlic Festival will be held at Evergreen Brick Works October 13-14.

WASHINGTON: The Washingtonian will host a Brunch & Bloodys event at the Long View Gallery on October 20. Brunch fare will come from restaurants featured in the magazine's “50 Favorite Brunch Places” feature. The restaurants will also participate in a bloody mary challenge.

BizBash is partnering with Redskins Special Events to host an event planner networking event at FedExField tonight. A behind-the-scenes look at the venue will be paired with face time with guest speaker Gary Clark, Washington Redskins player.

Snallygaster, a beer festival produced by Neighborhood Restaurant Group, comes to Yards Park on Saturday with more than 100 brews for the tasting, live music, kids activities, and food.

To support Domestic Violence Awareness Month, My Sister's Place will host the annual Power of the Purse tonight featuring a silent auction of luxury purses and accessories.

Nova Fashion Week will host the Luxe Fashion Showcase starting today and running through October 13. The event will be hosted at the Artisphere, which has a 4,000-square-foot ballroom, dome concert theatre, art galleries, and two-story video wall.

YOUR NEWS: What are you doing? Tell us:

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Melissa Ward Schorsch and Anna Sekula in New York.

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