Call Sheet #373: Using Pinterest for Contests, Startups Hit the Road, Pepsi on Market Leaders

October 18, 2012, 9:42 AM EDT

BIZBASH CALL SHEET — #373— Thursday 10.18.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Melissa Ward Schorsch in New York
Feed the Sheet:


Pinterest analytics firm Pinfluencer is launching Pinterest Promotions today, which will allow brands to hold sweepstakes and contests on Facebook or brand sites that link up to Pinterest. AdWeek: “In addition to standard stats like total number of pins, repins, clicks, and page views, marketers can track revenue from purchases that stemmed from a contest. Pinfluencer can also calculate the total potential reach of contest-related pins and the influencer scores of participating users. Brands can use that data to see what content performs best on Pinterest, but down the line they could use it to inform off-Pinterest advertising.”

2. PEPSI KEYNOTE: Digital marketing show Ad:Tech New York announced that PepsiCo's chief marketing officer for global engagement Frank Cooper will give the event's keynote speech. Titled “The H-I-T Factor: How Humanity, Imagination & Truth Will Define the Next Generation of Market Leaders,” the speech will be about “building brand value in a world of inter-connected consumers and accelerating change, along with PepsiCo examples of how this approach works in practice.” Press release:

3. TALENT SEARCH: ReadyForce, a startup that aims to match employers with soon-to-graduate college students for jobs has taken their recruitment process on the road. Hacker Tour 2012 is a bus branded with logos of 26 tech startups looking to hire. The tour event has garnered 120 new companies and 2,000 student profiles since kick starting the tour in September. Mashable:

4. BUDGET CUTS: According to a report from the Institute of Practitioners in Advertising, many U.K. marketers are cutting their budgets for the fifth year in a row. Despite a major year in events like the London Olympics and the Queen's Diamond Jubilee, business has slowed. AdAge: “The IPA's Bellwether report, which tracks the budget plans of 300 of the U.K.'s top marketers, shows that during the third quarter of 2012, 23 percent of companies reduced their spending forecasts for the next year. Only 18 percent plan to increase spending, with the rest keeping forecasts unchanged.”

5. CELEBRITY HALLOWEEN: Gawker has a guide to big Halloween bashes hosted by famous faces: ”[Heidi] Klum famously overachieves at this holiday and is known for putting more effort into her costumes than most people put into their wedding days.”

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The Schwartz Center Compassionate Healthcare dinner is November 8 at the Boston Convention Center. More than 2,000 guests are expected to attend.

John Harvard's Brewery & Ale House will host its All Hallows' Eve Brew Ha Ha on Halloween. The evening will offer cocktails served from smoking caldrons and spicy appetizers such as “Ghost Rider Nachos.”

CHICAGO: Chicago Cut Steakhouse will offer custom steak knives this holiday season. The knives are straight blades engraved with the restaurant's CCS initials, and are available in sets of four for $100 a pop.  

The Geanco Foundation will host the Health and Hope for Africa Gala November 10 at the Museum of Science and Industry. The gala will be chaired by the N.F.L. Hall of Fame's Richard Dent.  

The New York Times reports on how the CityCenter Las Vegas is surviving the recession:

The AASHE 2012: Investing in the Future conference was held earlier this week at the LEED Gold-certified Los Angeles Convention Center. The conference included several environmentally friendly initiatives such as attendees bringing their own coffee mug, water cups, and pens and paper.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA: Miami's Ultra Music Festival announced it will expand to two weekends for the March 2013 run. The lineup for the shows has yet to be revealed, but last year the festival sold 165,000 tickets before acts were even announced.

Sirio Maccioni's Le Cirque restaurant is responsible for making dishes like creme brulee and tuna tartare familiar items in fine dining. The New York Post: “A new cookbook, A Table at Le Cirque, offers the recipes and stories behind some of the 37-year-old Upper East Side restaurant’s most iconic culinary inventions and tells how they’ve been served to everyone from kings to presidents to Hollywood celebrities—by a multitude of well-known chefs, from Daniel Boulud to Jacques Torres, who did time in the Le Cirque kitchen.”

Tonight, Sun West Studios will host the Young Artists for St. Jude, a fund-raiser for St. Jude Children's Research Hospital. Artwork from patients will decorate the event, and musical performers will include Anthony Hall, Raffaella Meloni, and DJ Shughes.

Festival of the Masters returns to Downtown Disney November 9-11. The open-air fine arts festival includes live music and displays of fine art, photography, sculpture, jewelry, glass art and Disney collectibles.

WASHINGTON: The Washington Post's restaurant critic, Tom Sietsema, has released his guide to fall dining:

YOUR NEWS: What are you doing? Tell us:

JOB BOARD: Post a job or find a job:

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Melissa Ward Schorsch and Anna Sekula in New York.

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