Call Sheet #374: Google Stealing Microsoft's Thunder?, Red Bull's Social Jump, Higher Travel Prices

October 19, 2012, 10:01 AM EDT

BIZBASH CALL SHEET — #374— Friday, 10.19.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Melissa Ward Schorsch in New York
Feed the Sheet:


Google's launch of the new LG Nexus phone is scheduled for October 29, the same day Microsoft plans to host an event for its Windows Phone 8 device. The timing appears to be more than a coincidence as Google becomes more aggressive in its efforts to grab a bigger slice of the smartphone market; the tech giant plans to live stream the gathering on YouTube. Wired:

When Felix Baumgartner jumped from the Earth's stratosphere on October 14, event sponsor Red Bull saw a big boost in social media engagement. According to analysis company Taykey, brand followers of Twitter and Facebook kept their updates in time with the dive. Mashable: “The Internet’s activity went hand in hand almost with Baumgartner’s jump, almost silencing when he jumped and then peaking when he landed safely on the ground. 'People were literally holding their breaths,' Taykey said.”

At a data conference in Rome yesterday, Facebook was pitching brands the idea of social ads, and while brands seem to agree that ad placement on the social networking site are effective, a survey from research company Statsit showed television is still a more influential platform. Mikko Kotila, Statsit CEO: “Television’s influence was double compared to Facebook’s. The research assumption was that they’d be more influenced by Facebook. But we got completely opposite results.” Adweek:

According to a survey by American Express Global Business Travel, the cost of 2013 business travel will only increase slightly. Business-class airfare is expected to jump 3 percent and hotel occupancy is expected to increase 2 to 7 percent. International Business Times:

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Here’s a look at 10 steal-worthy ideas we spotted this week, including an interactive chocolate graffiti wall at the New York City Wine & Food Festival, Target's Beauty and the Beast-inspired entertainment, Turner Broadcasting's 100-piece marching band, geometric decor at the Cooper-Hewitt National Design Awards, and the “dream machine” at Toronto's Bell Event.


The Schwartz Center Compassionate Healthcare Dinner is November 8 at the Boston Convention Center. More than 2,000 guests are expected to attend.

CHICAGO: The Country Music Association is bringing its “Songwriters Series” to Joe's Bar on October 24. Performers will include Sunny Sweeney and Kendell Marvell.

The Million Dollar Quartet—which features the music of Elvis Presley, Johnny Cash, and other 1950s icons—will continue performances at Chicago's Apollo Theater through April 28, 2013. A new block of tickets is on sale.

LAS VEGAS: Las Vegas Review-Journal: “Food trucks prowling Las Vegas city streets will need to stay at least 150 feet from restaurants under an ordinance approved Wednesday by the City Council.”

Las Vegas Sun: “Las Vegas will trade foie gras and tartare for ground beef and beans next month as the World Food Championships bring state fair food to the Strip. The cookoff will bring together 400 competitors, who've won culinary titles across the country, for a weekend throwdown November 1-4 at Bally's Las Vegas.”

LOS ANGELES: DL&Company will host a Halloween trunk show in the Bazaar at the SLS on October 25. Jose Andres' mixologist Rob Floyd will create the evening's cocktails.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA: Tickets  go on sale Monday for the February 21-24, 2013 Food Network South Beach Wine & Food Festival.

L'Apicio opened its doors and kitchen last night. The restaurant is from the same owners as Dell'Anima and L'Artusi.

Local event listings from Masterplanner:

ORLANDO: Tim Michaud is the new general manager at the International Palms Resort and Conference Center in Cocoa Beach.

WASHINGTON: Chef Frederik de Pue's Table will open the first week of November. The menu will offer Belgian-inspired dishes like frog legs and rabbit.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Melissa Ward Schorsch and Anna Sekula in New York.

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