Call Sheet #387: Whimsical Social Media Ideas, Biggest Brands on Google+, How to Ask for Donations Online

November 9, 2012, 9:31 AM EST

BIZBASH CALL SHEET — #387 — Friday, 11.09.12

++ Sponsored by Event Leadership Institute ++

Compiled today by Melissa Ward Schorsch in New York
Feed the Sheet:


1. NEW SOCIAL MEDIA IDEAS: After pizza brand Mellow Mushroom launched a campaign where the brand followed—in person—people who followed them on Twitter, it seems that more and more brands are using social media to interact with consumers in a very direct way. The New York Times: “Brands typically use social networks as extensions of their customer service departments, monitoring Twitter and Facebook for complaints, and mollifying consumers before they get so fed up that they do something like post negative online reviews or rant in a YouTube video. But brands also increasingly are using social networks in more idiosyncratic ways to win over fans through acts of whimsy.”

2. BRANDS ON GOOGLE+: Mashable: “A year after Google began letting brands create profiles on Google+, the top 100 brands have an aggregate of 23.2 million fans, according to [Simply Measured]. That’s a big jump over just 1.1 million in December 2011, but still less than the total Facebook following of several brands including Coca-Cola, Disney, Converse and Starbucks. At 23.7 million, Skittles has more Facebook fans than all the top 100 brands on G+.”

AdAge posted a video on various marketing initiatives that the California Attorney General is getting involved with, including looking at how charities solicit donations through social media. The video reports on the best practices for promoting donations on social media platforms at the 3:32 mark. 

Need wine for a small event? Now you can look to Amazon, which launched its wine e-commerce store Thursday. The site is offering upwards of 1,000 different wines and charging wineries a monthly fee for participation. Mashable: 
5. VICTORIA'S SECRET FASHION SHOW: After the lingerie brand’s fashion show on Wednesday, attendees and models shared the same public restroom. New York magazine’s fashion blog, The Cut: “The Angels were in full hair and makeup. They wore pink silk robes with hems that barely covered their perfect rumps. The mortals, who trudged through a sludgy snowstorm to be there, wore winter coats and snow boots. Because of the combined effect of genetics, shoes, and voluminous hair, the clothed humans were, on average, a foot shorter than the unclothed ones. We were two separate species forced to share one habitat.”

++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++
Up-Coming Webinar: Destination Weddings | Milena Santoro, CEO of MS Productions | November 6th at 1PM EST. In This webinar, Milena will walk you through all aspects involved in organizing and executing a destination wedding.


BOSTON: Woodward at Ames has appointed Kyle Ketchum executive chef. The venue offers New England-style fare, and Ketchum's new dishes include short-rib tortellini and cinnamon-spiced butternut squash soup.

CHICAGO: Flight Chicago, a local culinary tourism company, offers tours of three restaurants between lunch and dinner service. The company has a new Taylor Street “flight” (or tour), which includes stops at Three Aces, Dacanti Enoteca, and Urban Union. There are also two new additions to the West Loop Flight: Nellcôte and La Sirena Clandestina. 

LAS VEGAS: The Smith Center for the Performing Arts will host a holiday concert with singer and Broadway actress Linda Eder in Symphony Park December 9.

Bagatelle Beach & Supper Club will have a grand-opening party November 16.

LOS ANGELES: Chef Suzanne Goin and business partner Caroline Styne announced they will move A.O.C. to 8700 West 3rd Street, former home of Orso in West Hollywood and the current location of il Covo, which will close at the end of the year. Opening is planned for early 2013.

American Heart Association Scientific Sessions attracted more than 20,000 attendees to the L.A. Convention Center November 3 through 7.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA: DoubleTree by Hilton will host an event November 15 at Bayside Marketplace in an effort to end childhood hunger. 

NEW YORK: To benefit families affected by Hurricane Sandy, Lacoste will kick off a three-week toy drive with Toys for Tots November 9.

Local event listings from Masterplanner:

ORLANDO: Insomniac Events brings the Electric Daisy Carnival to Tinker Field Friday and Saturday. The event will include three stages of continuous live music, carnival rides, art installations, and pyrotechnics.

TORONTO: The Stop Community Food Centre hosted its eighth annual What’s on the Table event November 7. The event helped raise $270,000 for the food security organization.

WASHINGTON: The Washington Business Journal, along with Capital One Bank, will host the ninth annual Women Who Mean Business event November 15 at the Four Seasons Hotel.

YOUR NEWS: What are you doing? Tell us:

JOB BOARD: Post a job or find a job:

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Lauren Matthews, Anna Sekula, Ellen Sturm Niz, and Melissa Ward Schorsch in New York.

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