Call Sheet #389: Brand Conversations for 2013, Double-Deckers to Sell Beatles Records, The Who’s Fund-Raising Tour

November 13, 2012, 10:19 AM EST

BIZBASH CALL SHEET — #389 — Tuesday, 11.13.12 

++ Sponsored by Event Leadership Institute ++ 

Compiled today by Melissa Ward Schorsch in New York 
Feed the Sheet: 

1. TALKING POINTS: Marcus Fischer, chief strategy officer at Carmichael Lynch, mulls over the idea that there aren't many big events--like the presidential election or Olympics--scheduled for 2013, which gives brands fewer topics to engage consumers with. He likens the potential experience to “filling the awkward silence in a conversation,” but argues that next year could be a time of ”tremendous innovation in marketing and creating conversations between brands and consumers.” Ad Age: 

2. DRIVING SALES: Today double-decker buses will hit New York and Los Angeles as part of a promotion for remastered Beatles studio album vinyls. The mobile pop-up shops selling the new release will be emblazoned with images of the Fab Four and their logo. The Hollywood Reporter:

3. WHO'S CHARITY: Yesterday, Roger Daltrey and Pete Townshend announced the launch of a new charity, Teen Cancer America, which supports teens and young adults with the disease. To raise funds, The Who will donate $1 from every ticket sold on their current national tour, and British Airways has a text-to-donate sweepstakes program. 

4. INTIMATE PLUMBING: To promote Drag Machine, a drag queen-themed theater show at Denver's Off-Center theater, ad agency Gyro made humorous use of outdoor faucets around the city for the display of promotional posters. AdWeek: 

++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++
Up-Coming Live Event: Maverick Series Live: Luxury Weddings | Marcy Blum, Colin Cowie, Tara Guérard, Ceci Johnson | Tuesday, November 27 | 6:00 PM to 9:00 PM (EST). Join us for a series of one-on-one interviews with these top industry planners.


BOSTON: Area Four will begin Sunday-night dinner service this week. The menu includes wood-fired pizzas, sharable plates, and salads.

CHICAGO: River North's Burger Joint has a new catering menu. Items include signature salad, party trays, tailgate packages, boxed lunches, entrees, and mini items such as sliders. 

Mahoney's Pub & Grille will host a viewing party for Lindsay Lohan's new film Liz and Dick on November 25. The evening's menu includes a buffet of dishes inspired by Lohan, including pasta with vodka sauce, smashed potatoes, and “tipsy” tots. 

LAS VEGAS: Def Leppard announced plans for a nine-show residency at the Joint inside Hard Rock Hotel & Casino Las Vegas. Called “Viva Hysteria!,” the spring residency will run March 22 to April 10. 

LOS ANGELES: The Southern California Chapter of MPI will host its holiday party and volunteer recognition event on December 4 inside the Rrivre Works showroom. 

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA: The Food Network South Beach Wine & Food Festival announced a new event, “Delta Diamond Dishes: A League Of Their Own,” to support victims of Hurricane Sandy. The event will take place at Marlins Park on February 23. 

The Miami Science Museum is partnering with the Festival Mondiale de l’Image Sous-Marines (World Festival of Underwater Images) to host the second annual Miami Underwater Festival on December 1 and 2. 

NEW YORK: After evacuating before Hurricane Sandy hit New York, the Ritz-Carlton Battery Park reopened to guests yesterday. 

Local event listings from Masterplanner:

ORLANDO: Loews Portofino Bay Hotel at Universal Orlando will hold a holiday wine tasting and jazz event November 23, which will include food, wine, live jazz, a performance by Portofino's opera singers, and the lighting of the hotel's Christmas tree. 

The Orlando Magic has dubbed tonight's game with the New York Knicks as “social media night,” with fans invited to submit questions on Twitter with the hashtag #tweetmagic. Some of the questions will be answered by the show’s TV announcers or during an online chat at Fans can also earn points toward prizes for tweeting, posting on Facebook, and checking in on Get Glue or Foursquare.

TORONTO: BlackBerry manufacturer Research In Motion has announced a launch event for its new BlackBerry 10 smartphone to take place on January 30. 

WASHINGTON: ArtJamz’s Art Bazzar will take place on November 18 at the ArtJamz Dupont Studio and will showcase the work of local artists.

YOUR NEWS: What are you doing? Tell us:

JOB BOARD: Post a job or find a job:

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Lauren Matthews, Anna Sekula, Ellen Sturm Niz, and Melissa Ward Schorsch in New York.

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