Call Sheet #392: The Times Holds Party at Guy’s, Instagram Profiles, Skype’s New Interactive Ads

November 16, 2012, 10:31 AM EST

BIZBASH CALL SHEET — #392 — Friday, 11.16.12 

++ Sponsored by Event Leadership Institute ++ 

Compiled today by Melissa Ward Schorsch in New York 
Feed the Sheet: 

1. THE TIMES GOES TOGUY’S: Talk about bad timing: On the same day New York Times restaurant critic Pete Wells gave Guy Feiri's new restaurant, Guy's American Kitchen and Bar, a scathing, no-star review, the newspaper's sales team threw a 160-person event at the venue. The Braiser: 

Here’s the review that got so many people talking this week:

2. INSTAGRAM PROFILE PAGES: Since the photo-sharing site rolled out Web pages for users, AdAge looks into how brands feel about the update: “Brands...are showing some enthusiasm for Instagram Web pages, even if they don't quite know what to do with them yet. While brands Ad Age surveyed haven't yet observed a rise in followers attributable to web profiles, they're intrigued by the prospect of having a place to showcase their content in one place and possibly to direct users there from other media.”

3. SKYPE'S INTERACTIVE ADS: Gone are the days of simply chatting on Skype: the video conference platform plans to add interactive display ads and video placements starting in 2013. AdWeek: “In one auto brand could develop a car configuration tool for the Skype platform that users would be able to play with during a call with a friend. The user could customize a car, compare their version with their friend’s version, talk it over, then schedule a test drive." 

4. JOY CAMPAIGN: Tech startup Elluva is preparing to launch its first product, but in the meantime the company is focused on is its Inflict Joy campaign. Elluva C.E.O. Alex Sok: “The whole basis of Inflict Joy is to unite and connect within the tech community and do something meaningful for the world.” Part of the campaign, dubbed Fast for Joy encourages people to fast instead of feast during the holidays and donate money not spent on food to charity. Other joy-promoting acts will include buying and randomly handing out hundreds of cupcakes. Mashable:

++ A WORD FROM OUR SPONSOR: Event Leadership Institute ++
Up-Coming Live Event: Strategies for Increasing Your Venue Sales | Robert O. Sanders Jr., CMP, CEO of Hospitality Resource Group, Inc. | Tuesday, November 20 | CUNY - The Graduate Center, New York, NY | 8:30 AM to 12:00 PM (EST). Veteran hospitality sales consultant Robert Sanders will dissect the elements that go into a successful sales strategy for a wide range of event venues.


Here’s a look at 10 steal-worthy ideas spotted this week, including an interactive seating chart at Washington's NACE Capital Style gala, cans of tomatoes turned into awards at New York's Eater Awards, a swimming performance at the Absolut Tune launch party in Miami, and Twilight-themed activities to keep camped-out fans entertained at the Los Angeles premiere. 


BOSTON: Cinquecento is slated to open in the South End just after Thanksgiving. Inspired by a Roman trattoria, the venue has a 56-seat private dining room with audiovisual equipment and its own bar.

CHICAGO: The National Hellenic Museum will host its first Holiday Shop & Sip November 29. The event will offer one-of-a-kind gifts and a reception with wine and hors d'oeuvres.

Lynda Simonetti, previously of the Beverly Hills Hilton, is now the marketing manager of events at the Waldorf Astoria Chicago.

LAS VEGAS: Washington Post: “Country music star Shania Twain arrived on horseback Wednesday for a two-year headline gig at Caesars Palace, parading up the Las Vegas Strip with a herd of 40 horses.”

LOS ANGELES: Nominees for the People's Choice Awards were announced Thursday morning at the Paley Center for Media in Beverly Hills. The show will take to the Nokia Theatre L.A. Live January 9.

The Anaheim Orange County Visitor & Convention Bureau hired Dan Ketelsen as convention sales director.

Stevie Wonder will perform a tribute to Dick Clark at the 40th American Music Award on Sunday at the Nokia Theatre.

To fete Universal Pictures’ 100th anniversary, Grauman's Chinese Theatre is celebrating with a film festival running today through December 13. The event will show Sixteen Candles, The Breakfast Club, Fast Times at Ridgemont High, Back to the Future and Scarface and display costumes from the films in the theatre's lobby.

L.A. Times: “The Green Festival is bringing eco-fashion, organic food, and other earth-friendly wares to Los Angeles this weekend. The event is scheduled for the Los Angeles Convention Center on Saturday and Sunday."

Local event listings from Masterplanner:

NEW YORK: USA Today: “Well-heeled business travelers on Monday started checking into the Ritz-Carlton Battery Park, making it one of the last hotels to reopen to travelers since shutting down in advance of superstorm Sandy.”

Gilt Restaurant at the New York Palace Hotel announced it will close December 15.

Local event listings from Masterplanner:

ORLANDO: Ringling Bros. and Barnum & Bailey Circus will perform at the Amway Center January 10 to 13. 

TORONTO: IT Focus will host its second CTO award night November 22 at the Arta Gallery. The event will kick off with a panel discussion on security in the cloud. 

WASHINGTON: The Washington Harbour will host a “Winter on the Water” event to celebrate the opening of its 11,800 square-foot waterfront ice skating rink December 1. 

YOUR NEWS: What are you doing? Tell us:

JOB BOARD: Post a job or find a job:

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Lauren Matthews, Anna Sekula, Ellen Sturm Niz, and Melissa Ward Schorsch in New York.

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