Call Sheet #396: Scaled-Back Inauguration Plans, Facebook "Newsroom” Boosts Engagement, Google Maps Floor Plans

November 26, 2012, 1:19 PM EST

BIZBASH CALL SHEET — #396 — Mondeay, 11.26.12

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Compiled today by Melissa Ward Schorsch in New York
Feed the Sheet:

1. INAUGURATION APATHY?: On January 20, President Obama will be sworn in for his second term, but buzz surrounding the inauguration is much less exciting and will be more scaled back than four years ago. In 2009, 1.8 million people flocked to the Capitol to see the historic event and hotel rooms around the city and beyond were booked at the end of November. As of now, local hotels are still available. Details that have been released: Saratoga Springs Water Company will provide bottled water, wine served at the inaugural luncheon will be Finger Lakes riesling, and the Brooklyn Tabernacle Choir will perform during the ceremony. Kenneth M. Duberstein, White House chief of staff during President Ronald Reagan’s second term: "[I]t’s a little bit like a second marriage. It’s not quite as exciting, the honeymoon is not as long and you realize on both sides that hope has been replaced by reality.” The New York Times:

2. SOCIAL MOMENTUM: Deep Focus has introduced a “creative newsroom” called Moment Studio, which is designed to create Facebook posts that go viral by taking advantage of what's going on online in real-time. Pepsi and Purina are among the first clients, and since Purina starting using Moment Studio, the brand's Facebook page engagement has increased by a significantly. According to Chris Padgett, Purina's vice president of marketing, 50,000 to 60,000 people engage with a single piece of Moment Studio-produced Facebook content, whereas with non-Moment Studio use, only about 12,000 Facebook users engage with a post. Ad Age: “Moment Studio has, on average, increased the virality—the percentage of Facebook users who see a brand post and then create a story based on it—of its clients' Facebook posts by 335 percent."

3. FLOOR PLANNING: Google has introduced the ability to view floor plans of certain locations on Google Maps to make it easier for users to see the best routes possible and indoor details. Floor plans for more than 10,000 locations—airports, train stations, museums, and other public spaces—across the globe are currently available for viewing; the tool also allows venue owners to add their own indoor maps. Mashable:

4. PHOTOS IN 3-D: At its store in Manhattan, Makerbot introduced its new 3-D printing photo booth that enables users to come away with a monochromatic version of their face and head. The service costs $25. Mashable:

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Up-Coming Live Event: Maverick Series Live: Luxury Weddings | Marcy Blum, Colin Cowie, Tara Guérard, Ceci Johnson | Tuesday, November 27 | 6:00 PM to 9:00 PM (EST).  Join us for a series of one-on-one interviews with these top industry planners.


BOSTON: The Christmas in the City kickoff and celebrity holiday tree auction is Thursday at the Seaport Hotel. The event includes an auction of to holiday trees decorated by Mayor Thomas Menino and the Boston Celtics.

Fish Bar will be available for rent on New Year's Eve—but to reserve it, potential hosts must bid for the venue on eBay. Bidding starts at a minimum of $5,000 and is open through Thursday. The highest bidder can host a party for 50 guests with a seafood-centric food spread, music, and specialty cocktails.

Thrillist and chef Graham Elliot will host a Rock Your Palate dinner at Floating World Gallery on December 11. Presented by MasterCard, the event will offer a four-course dinner, mixology drinks, an art exhibition, and live music.

La Isla Foundation's holiday fund-raiser is at Tuman's Tap & Grill on December 7. The event includes sangria, appetizers such as corn-and-black-bean fritters, and a silent auction.

Intelligent Lighting Creations provided lighting equipment for Leonard Cohen's world tour, which wraps up in Brooklyn December 20.

Chef Gregory Elliott, formerly of Lockwood and One SixtyBlue, is the new executive chef at Wave at the W Lakeshore. His new menus showcase locally sourced, ingredient-driven cooking with items such as roasted farm chicken with autumn vegetable stew.

LAS VEGAS: Excalibur Hotel & Casino’s new Castle Walk Foot Court celebrated its grand opening last week. Former Mayor Oscar Goodman appeared at the event, along with dozens of Strip entertainers.

LOS ANGELES: The Recording Academy has announced 27 new additions to the Grammy Hall Of Fame, which celebrates its 40th anniversary in 2013.

GT Events, a marketing and brand promotion firm, has entered into a creative marketing alliance with the new Italian food truck Nonna’s Kitchenette.

In a new take on vending machines, Beverly Hills Caviar is now offering caviar vending machines in three locations throughout Los Angeles.

`Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA: Electronic musician Nicolas Jaar will perform at the Mondrian Hotel December 7 as part of the Museum of Contemporary Art’s Art Basel Miami Beach program.

Chef and restaurateur David Bracha opened Oak Tavern last week in the Design District. The menu features house-made charcuterie and pizza with rabbit-truffle sausage.

The Intrepid Museum remains temporarily closed while it continues Hurricane Sandy recovery efforts, but plans to reopen for the holiday season in the coming weeks.

On November 27, John Legend will perform at J.C. Penney’s Citi Pond at Bryant Park to launch its 12-day Holiday Giving tour and the #GivingTuesday initiative.

Kelly Markus has been appointed vice president of production at DKC Public Relations and will lead the agency’s new event marketing team, DKC Incite.

Local event listings from Masterplanner:

ORLANDO: Magic Kingdom’s Fantasyland expansion had its soft opening last week, inviting guests to explore some of the park’s newest attractions. The official grand opening is December 6.

Orlando Harley-Davidson will host “Belles, Bubbles, and Bikes” on December 6 to benefit Second Harvest Food Bank.

On Wednesday, Canfar will host Bloor Street Entertains. The night turns retail locations in the Bloor-Yorkville neighborhood into dining venues with meals from local chefs. This year, the night kicks off with a V.I.P. reception at the Royal Ontario Museum.

Following a recent $4.5 million renovation, the International Centre has a new Web site, logo, and catchphrase: “There's Something Happening Here!” The property also has a new executive chef, Tawfik Shehata.

The Lowes Toronto Christmas Market will be open in the Distillery Historic District from November 30 to December 16. The official tree-lighting ceremony is November 30.

The Regent Park Aquatic Centre celebrated its grand opening last week.

WASHINGTON: On Friday, Washington’s International Spy Museum opened its new exhibit, “Exquisitely Evil: 50 Years of Bond Villains,” celebrating five decades of James Bond films.

Chef John Mooney will head a restaurant and cafe and Union Market, which will open next spring.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Lauren Matthews, Anna Sekula, Ellen Sturm Niz, and Melissa Ward Schorsch in New York.

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