Call Sheet #413: Instagram Backs Off New Policy, Shaq Launches a Vodka, How Social Media is Changing

December 19, 2012, 9:18 AM EST

BIZBASH CALL SHEET — #413 — Wednesday, 12.19.12

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Compiled today by Beth Kormanik in New York 
Feed the Sheet:


1. INSTAGRAM BACKS DOWN: After backlash to its new terms of service, Instagram has recanted the changes. But big names on the photo-sharing social network are pushing back. Mashable: “For many prominent users, until they see his updated terms of service, this whole thing is on hold. Case in point: National Geographic, or @NatGeo, one of Instagram's most popular accounts with 638,629 followers—and certainly one of its most storied names. @NatGeo stunned the Instagram world late Tuesday by announcing it was suspending its posts to the service.”

2. SHAQ'S VODKA: Making a deal with the popular-at-events beverage Ciroc, Shaquille O’Neal is launching his own vodka called “Luv Shaq.” The New York Post: “The former N.B.A. star plans to launch the brand early next year, and for all those barroom athletes, it is sugar- and gluten-free. We’re told Luv Shaq comes in coconut flavor, and the bottle features an image of O’Neal with giant wings.”

3. PEPSI DEAL CRITICIZED: Beyoncé's $50 million deal with Pepsi is coming under fire from the Center for Science in the Public Interest, which asksd the singer to rethink the deal with the soft drink company. Adweek: “Along with offering Beyoncé a raft of statistics linking sugary drinks to disease, the CSPI also made the argument that almost all of obesity-related health problems have a disproportionate impact on low-income, African-American, and Hispanic communities.”

4. CHANCE OF CLOUDS: Dutch artist Berndnaut Smilde has developed a way to create nimbus clouds indoors, which he then photographs in various venues. But the fleeting effect likely won't be the next rage at events. Smithsonian: “Since his masterpieces only stick around for a few seconds, it is rare to be a witness. Smilde has created clouds for public audiences just three times. The artist admits that while it is nice to recreate it for a group, his main focus is on photographing the cloud.” See photos here:

5. SOCIAL MEDIA TRENDS: Nielsen released its social media report, a graphics-heavy look at “what is helping to power the continued growth of social networking around the world, how consumers' social media behavior is evolving, and how these changes impact the way brands and consumers engage through social networks.”


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BOSTON: Wich!t, a sandwich shop that offers catering, is now open on Newbury Street.

Expecting guests who can't eat wheat? We just got word that Turner Fisheries at Westin Copley place has an entire gluten free menu—including an option for gluten-free clam chowder.

CHICAGO: Children's Oncology Services will host its charity poker championship on February 7 at River East Art Center.

Scratch DJ Academy will open a new location at the School of Audio Engineering in River North in February.

Marigold, an Indian restaurant, has relocated from Uptown to Andersonville. The new space can host semiprivate gatherings of 25 in an elevated back dining room, and dishes include sharable plates of slow-braised lamb shank and mussels steeped in turmeric-coconut sauce.

Job opening: Law firm Sidley Austin is looking to hire an experienced meeting and event planner.

LAS VEGAS: Las Vegas Weekly celebrated its 14th anniversary with an event that drew more than 800 readers and local personalities to Hyde Bellagio on Friday.

LOS ANGELES: The Recording Academy Producers & Engineers Wing will celebrate its sixth annual Grammy Week event titled “An Evening of Jazz” honoring Quincy Jones and Al Schmitt February 6 at the Village Studios.

Clive Davis and the Recording Academy will present the annual “Pre-Grammy Gala” February 9 at the Beverly Hilton.

Girari and Town & Country Event Rentals will host a tabletop design competition at the Petersen Automotive Museum January 24.

Soolip, a provider of luxury paper goods, custom invitations, and gift wrapping, has moved its offices into the Pacific Design Center.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA: The Miami Science Museum’s 2013 Galaxy Gala will be March 9 at the JW Marriott Marquis. The evening will have an aquatic theme inspired by the 600,000-gallon aquarium under construction at the museum's new home. Wow Factor, the event planner, will bring in live fish tanks and an LED screen over the dance floor to make guests feel they are under the sea.

Eater: “John McDonald's SoHo seafood spot Lure Fishbar is making the jump to South Florida. Grub Street learns that McDonald and partners Josh Capon and Josh Pickard have nailed down a space for the new location, inside the Miami Beach Loews Hotel.”

NEW YORK: The Real Estate Board of New York will honor six industry leaders at its 117th Annual Banquet January 17 at Hilton New York.

Canard is catering the V.I.P. cocktail reception at the in-store event at Ghurka's new SoHo store.

The New York Public Library is planning a $300 million makeover to its main branch. New York Post:

SmartSource Computer & Audio Visual Rentals hired Chuck DiGiaimo as director of mid-Atlantic sales.

Local event listings from Masterplanner:

ORLANDO: The Central Florida Home and Garden Show is March 22-24 at the Orange County Convention Center.

TORONTO: The Landscape Ontario Horticultural Trades Association will host the International Trade Fair and Conference for Horticulture January 8-10 at the Toronto Congress Centre.

WASHINGTON: Top Chef alum Bryan Voltaggio opened his new restaurant, Range, yesterday in the Chevy Chase Pavilion. The 14,000-square-foot contemporary American restaurant is available for private events.

The Washington Nationals are hiring performers for the Nat Pack, the team’s in-park and around-the-city entertainment crew. Send a resume, cover letter, and photo to with “2013 Nat Pack” in the subject line. The deadline is January 4.

YOUR NEWS: What are you doing? Tell us:

JOB BOARD: Post a job or find a job:

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Joana Mangune, Lauren Matthews, and Anna Sekula in New York.

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