Call Sheet #427: Top Inaugural Parties, Branding Miss America, Most Powerful People in Food

January 17, 2013, 9:01 AM EST

BIZBASH CALL SHEET — #427 — Thursday, 01.17.13 

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Compiled today by Beth Kormanik in New York 
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1. INAUGURATION PARTY GUIDE: The New York Times compiled a list of what it says are the hottest unofficial parties. “Everyone knows that the best inauguration parties aren’t the government balls but the private fetes that fill museums and restaurants, tie up car services, throw caterers and celebrity wranglers into high gear, and turn Washington into something like Fashion Week or the Oscars for the style challenged.”

2. BRANDING MISS AMERICA: Which is more important: Promoting brands that sponsor the pageant or supporting American labels? The question arose because of sponsor Joseph Ribkoff, a Canadian fashion label. PR Newser: “We don’t mean to go all nationalistic here, but isn’t it a little strange for a Canadian brand to sponsor the Miss America winner, much less the pageant itself? Surely there’s an American brand willing to step up and embrace a great PR opportunity like this one, right?”

3. OSCAR TWEET TRACK: Twitter launched its Oscars Index this week, a tool that charts positive comments about nominees and displays them on a graph. The service, produced with social-analytics provider Topsy, can show whether an Oscar campaign is working among the social media set. Hollywood Reporter: “This offers a way to sift through the clutter of the Oscar tweets and observe some interesting trends about which contenders are getting the most positive feedback.”

4. FOOD POWER BROKERS: The Daily Meal's third annual “America's 50 Most Powerful People in Food” awarded the top spot to Bernardo Hernandez, director of product management and managing director at Zagat, and Jack Menzel, product managing director. Other notables include First Lady Michelle Obama and the the chief executives of Walmart, McDonald's, Pinterest, and Weight Watchers.

5. VAPORIZED BOOZE: Is vaporizing and inhaling alcohol the new way to “drink” cocktails? The “Vaportini” offers this new experience. Web site: “One inhales through the straw and holds their breathe for a moment and then exhales. That’s it. The effects are felt immediately because the alcohol is going directly through the bloodstream. Most people experience a relaxed and mellow feeling.”


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Stephanie Sidell Sokolove, the restaurateur behind popular area eateries Stephanie's and Stephi's, has plans to open a new restaurant in South Boston by June. The new venue will have 180 seats.

CHICAGO: The folks behind the Black Creativity ball, January 26 at the Museum of Science & Industry, released some production details this week: Sodexo Leisure Services will cater the event, providing a “Rock the Casbah” Moroccan food station and a “Nitro Candy Bar” with ice cream in candy-inspired flavors. Revel will handle decor for the first time this year. 

C-House restaurant will close this weekend. In the lobby of MileNorth, A Chicago Hotel, the restaurant will be completely renovated and reopened later as a casual restaurant, marketplace, and barista bar.

Pure Kitchen Catering has a new division, Baked, that specializes in sweets-and-cocktails pairings for weddings and events. Chefs can prepare vegan and gluten-free treats upon request. 

LAS VEGAS: PBS Channel 10 announced its annual PBS Kids Go Writers Contest, designed to promote the advancement of children’s literacy skills through hands-on, active learning.

Marc-Olivier Wahler did title “Lost (in L.A.),” his group exhibition of French and L.A. artists at Barnsdall Park, after the television show Lost.

The 23rd annual Night of 100 Stars, a black-tie dinner and Oscar viewing gala, is February 24 in the Beverly Hills Hotel's Crystal ballroom.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA: Pipeline Brickell, the newly opened, high-design shared office space, will host Dr. Ferdie Pacheco today. He will speak about Miami’s evolution as a cultural and arts destination and how the Cuban community has played a key role in the city’s flourishing.

NEW YORK: Bud Light will take over the Wyndham Riverfront Hotel in New Orleans for the week surrounding the Super Bowl, renaming it the Bud Light Hotel. The temporary party spot, which celebrates Bud Light's status as the official beer sponsor of the N.F.L., will host events that include Rolling Stone Live February 1. Produced by Toast, the event will include performances from Flo Rida and Pitbull; Nick Cannon will serve as DJ. This is the second year Rolling Stone has hosted a major Super Bowl event.

NEW YORK: The 2013 Digital Kids conference is February 12 and 13 in the Javits Center.

Local event listings from Masterplanner:  

ORLANDO: Oracle has released the sustainability report from last year's Oracle OpenWorld conference. The 25-page report tracks the event's sustainability practices since its inception in 2007 and includes areas for future improvement. The report, prepared by MeetGreen, is available for free from the Oracle Web site:

PARK CITY: Car service company Uber will be in Park City, Utah, offering a fleet of SUVs to transport festivalgoers. Along with its typical services, Uber will have a special promotion: #UberCocoa. Consumers can use an app to order on-demand cocoa ($15 for two cups), and a driver will deliver it.

The Creative Coalition is planning several events at Sundance including a dinner to kick off its Passion Project Program, a lunch honoring teachers, and an awards gala Saturday evening. All events take place at Nikki Beach at Retreat at the Sky Lodge.

TORONTO: The Toronto International Boat Show—with what it claims will be the world's largest indoor lake—will offer free boat rides in canoes, kayaks, paddleboats, and inflatable boats through Sunday at the Direct Energy Centre.

WASHINGTON: Ambar, a restaurant serving dishes of the Balkan Peninsula, opened Monday on 8th Street. Ambar spans two floors in 3,000 square feet of space and features a 700-square-foot rooftop terrace on the second floor.

YOUR NEWS: What are you doing? Tell us:

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Joana Mangune, Lauren Matthews, and Anna Sekula in New York.

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