Call Sheet #435: Super Bowl Ad Preview, Charlotte's Largest Event Ever, One Weird Concert

January 29, 2013, 9:26 AM EST

BIZBASH CALL SHEET — #435 — Tuesday, 01.29.13 

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Compiled today by Beth Kormanik in New York 
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1. CONVENTION IMPACT: The 2012 Democratic National Convention was the largest event in Charlotte, N.C.’s history, with an economic impact of $164 million. That's less than Denver in 2008 but still helped the local economy through spending on hotel stays, security equipment, and sales tax. Charlotte Observer: “City leaders said the report showed that the DNC was worth it for the city financially. Mayor Anthony Foxx said the city should try for other events, including the Republican National Convention in 2016 and the Super Bowl. He also mentioned that Charlotte could one day host the Olympics.”

2. SUPER ADS: Venables Bell & Partners co-founder Paul Venables shares what makes a winning Super Bowl ad—and why some lack imagination. AdWeek: “All that consumer-generated stuff is getting old. I would love it if it was showing a new way of doing ads, talking about products or telling a story, but they just mimic our industry. We talk about the gimmicks, the talking babies, people getting kicked in the nuts, horses and dogs, and whatnot; I would love to just see some good stories return.”

Here's a sneak peek at some of this year's Super Bowl ads from Kia, Toyota, GoDaddy, and others. New York Post: 

3. RECORD-SETTING CONCERT: Who has the Guinness world record for the world’s deepest underwater concert performed in front of an audience? (And who knew that was a thing?) Norwegian television producer Odd Arvid Stromstad created the show for an energy company for a corporate anniversary. New York Times: “I suppose if I really thought about it, I wouldn’t have said yes to producing the concert. Thinking too long about all that could possibly happen underwater would have given me a nervous breakdown. We actually had to go through some rescue training.”


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The Hospitality Sales & Marketing Association International held its annual Adrian Awards gala at the New York Marriott Marquis last night, recognizing the best in travel advertising, digital marketing, and public relations. Among the honorees were the U.S. Travel Association's Roger J. Dow, who received the Albert E. Koehl Lifetime Award for advertising, and hospitality veteran Howard Feiertag (currently a faculty member of Virginia Tech), who won the Winthrop W. Grice Lifetime Award for public relations. The list of platinum winners can be found on H.S.M.A.I.'s Twitter feed:


Le Méridien Hotels & Resorts will open nine new hotels in the next 12 months, including a renovated, 275-room property in Atlanta in February and the Le Méridien Chicago–Oakbrook Center in January 2014. Press release:

BOSTON: “Dance for a Cure of Prostate Cancer,” a black-tie gala, takes place Saturday at the Westin. Susan Wornick of ABC and Nick Kosovich of Dancing With the Stars will M.C., and former Dancing With the Stars cast members will perform. 

CHICAGO: Unicef's Message of Hope gala will take place at the Four Seasons Hotel April 12. Immediately following the gala, the Next Generation Steering Committee will host an after-party with drinks, desserts, and music from the Gentlemen of Leisure Band.

The Chicago chapters of National Association of Catering and Events and the International Special Events Society are accepting entries for the N.I.C.E. Awards on April 2. The submission deadline is February 8. More details:

Meeting Planners International's Chicago chapter will host TechCon 2013 on February 19 at the Illinois Institute of Art. Focused on acquainting planners and suppliers with recent changes in the digital world, the one-day event will offer 16 speakers, 30 exhibitors, and a closing reception. 

The National Hellenic Museum wil host its Ambrosia Ball March 2 at the Palmer House Hilton. George Stephanopoulos of Good Morning America is the honorary chair. 

Broadway in Chicago's Catch Me if You Can plays at the Cadillac Palace Theatre April 2 to 14. Group tickets for 10 or more are now available through group sales.  

LAS VEGAS: On February 8, HSN will kick off a multi-concert marketing deal with the Venetian Las Vegas when it hosts an HSN Live concert event with Michael Bolton. 

Las Vegas Sun: “The Las Vegas Strip … is getting a new events center modeled on an Eastern European glass factory. The Cosmopolitan of Las Vegas is developing a 3,000-capacity theater that has sat empty since the hotel-casino opened in 2010.”

The boutique hotel Sirtaj Beverly Hills is slated to open mid-February. The anti-bullying musical It Gets Better, a partnership among the Gay Men’s Chorus of Los Angeles, Dan Savage’s It Gets Better project, Speak Theater Arts, and AT&T, will take to the Wilshire Ebell Theatre February 1.

Sheri Timmons has joined Deutsch as senior vice president in the recently launched experiential division.

Jackie Gonzalez of EMC|Bowery is starting a new job next month as director of presence and public relations at NCompass International.

The Hudson, a restaurant and bar in West Hollywood, has reopened following a renovation and menu update. One highlight of the redesign was removing the low interior ceiling to expose the wood beams and A-frame roof, adding eight feet to the room's height.

The Art Directors Guild's Gallery 800 will host the San Fernando Valley Art Club's “For the Love of Art” opening reception February 9 at Lankershim Arts Center.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA: The first Miami Fine Chocolate & Food Show is March 9 and 10 at Pinecrest Gardens. The event includes a tastings area, pairings pavilion, and a demonstration stage from the Miami Culinary Institute.

The Palm Beach County Convention & Visitors Bureau announced the destination will host the 38th annual Florida Huddle Travel Conference January 14 to 16, 2014. The annual three-day travel and trade show commences contract negotiations for the upcoming travel season while marketing the state as a travel and meetings destination to media.

NEW YORK: The James Beard Foundation awards ceremony and gala reception will take place May 6 at Lincoln Center’s Avery Fisher Hall in New York. Top culinary talents from across the country will serve dishes that reflect this year’s theme, “Lights. Camera. Taste! Spotlight on Food & Film,” a tribute to the role food plays in America’s most iconic films. 

BD Companies' catering division is catering the We Are Family Foundation gala Thursday at the Hammerstein Ballroom.  

Canard Inc. will cater tonight's New York City Ballet donor dinner for 25 guests at Lincoln Center's State Theatre.

Local event listings from Masterplanner:

ORLANDO: Wyndham Grand Orlando Resort Bonnet Creek has appointed Katharine Anderson as marketing manager.

Titusville will host a new nine-day festival in October focused on digital art such as 3-D projection mapping. Florida Today:

Disney will open a new interactive attraction at Magic Kingdom this spring called “A Pirate’s Adventure: Treasures of the Seven Seas.” Guests will use a pirate map and “magic” talisman to complete five different pirate raids throughout Adventureland.

TORONTO: Canada’s National Ballet School will host the Gatsby gala February 8 with the theme of “Monte-Carlo-Meets-Gatsby.”

WASHINGTON: The Washington Nationals announced a new costumed mascot to participate in the Geico Presidents Race. William Howard Taft joins the “Rushmore Four” for the fourth-inning race. Taft threw out the first ceremonial first pitch on April 14, 1910, at Washington's Griffith Stadium and may have inspired the seventh-inning stretch. Naturally, the mascot has its own Twitter account: @NatsBigChief27

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Joana Mangune, Lauren Matthews, and Anna Sekula in New York.

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