Call Sheet #440: Capitalizing on the Super Bowl Blackout, the Scoop on the Vanity Fair Oscar Party, Behind-the-Scenes on Groundhog Day

February 5, 2013, 8:57 AM EST

BIZBASH CALL SHEET — #440 — Tuesday, 02.05.13 

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Compiled today by Beth Kormanik in New York 
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1. MARKETING GENIUS: When the lights went out at the Mercedes-Benz Superdome, on-the-ball marketers used the moment to create brand-appropriate responses on Twitter. Tide tweeted: “We can’t get your #blackout, but we can get your stains out,” and posted one of its ads. Forbes: “This is an example of the new world of marketing where things happen so fast, where brands respond real time to the environment,” said Tim Calkins, a marketing professor at the Kellogg School of Management at Northwestern University.

Here are other tips on how to make a power outage (relatively) painless for guests:

Couldn't make it to New Orleans? Go inside the Super Bowl's biggest bashes: 

2. VANITY FAIR'S OSCAR PARTY: From knocking down a wall at Mortons to build a 7,500-square-foot temporary nightclub to the crazy things guests have done to sneak in (camping out overnight beneath the tent's metal scaffolding in formalwear), the magazine offers a history of one of the industry's most noted parties. New for this year's party: “On one of the Sunset Tower’s walls, a faux bay window will be created. The 'windowpanes' will consist of video screens carrying live feeds of Oscar winners and other guests arriving on the party’s 'red carpet.' (It will be green and white stripes this year.) Cameras will shoot the guests from behind so that the view from the window will be of dozens of photographers and camera crews recording each arrival.”

3. GROUNDHOG DAY: What actually happens on the holiday? Fireworks, shuttle buses, and a famous rodent named Punxsutawney Phil are involved in the annual celebration in a small Pennsylvania town. Reuters has more details on the 127-year-old tradition, which took place Saturday:


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Nominations for the BizBash South Florida Readers' Choice Awards opened today. There are 12 categories, including Corporate Event Planner of the Year, Fund-raising Event Planner of the Year, Entertainment Act of the Year, and more. Nominations will be accepted through Sunday, February 24. Voting opens on March 18. Winners will be revealed at BizBash IdeaFest South Florida at the Ft. Lauderdale Convention Center on Wednesday, April 10. Submit your nominations today at


Ming Tsai will open his new restaurant, Blue Dragon, in Fort Point this month. The Asian gastro-pub will have 75 seats; it will serve sandwiches and burgers at lunch and Asian-inspired tapas at night. 

Could whoopie pies be gaining popularity? The Hanover Inn in New Hampshire now features new renovations—and lots more whoopie pies. The venue's updated menu has seasonal whoopie pies, including red velvet cakes filled with cream cheese frosting for February and chocolate cake with candy cane frosting for December. The hotel also offers the old-fashioned desserts as part of its turndown service.

CHICAGO: On February 28, CS Brides will host a launch party for Poladora at Centered Chef. Poladora is an online bridal registry that supports local retailers in Chicago; vendors participating in the launch party include Debi Lilly, Deboarah Weisenhaus, Elysia Root Cakes, Katherine Anne Confections, and Tipsy Cake. 

LAS VEGAS: Chef Nobu Matsuhisa hosted a preopening media breakfast at Nobu Restaurant and Lounge Caesars Palace Friday. The media sampled items from his debut in-room dining menu, like eggs Matsuhisa and green-tea waffles. 

As part of the resort’s public art collection, Wynn Las Vegas unveiled “Tulips” by Jeff Koons. Rendered in mirror-polished stainless steel and transparent color coating, the piece will illuminate the Wynn Theater rotunda.

LOS ANGELES: The Recording Academy will host its fourth annual social media summit, the Music Industry Then & Now: How Digital Changed the Game. It will stream live online to kick off Grammy Live, a real-time, three-day online broadcast of the events leading up to the awards.

A wine and food tasting event with chefs like Kris Morningstar of Ray’s & Stark Bar and John Sedlar of Playa and Rivera will take to the Petersen Automotive Museum February 20; proceeds will benefit the Eric Garcetti mayoral campaign.

Chef Suzanne Goin and business partner Caroline Styne (owners of Lucques, A.O.C., Tavern, and the Larder at Maple Drive) are slated to open their new location of A.O.C. on February 6.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA: The Diving Equipment and Marketing Association has canceled the Water, Sports, and Travel Festival scheduled for April 26 to 28 in Fort Lauderdale. The association will reach out to contracted festival exhibitors and partners to process accounts, or exhibitors can email

NEW YORK: V-Day, an organization seeking to end violence against women, has launched an international campaign known as One Billion Rising, which will include a series of events in New York on February 14. The events include flash mobs in Washington Square Park and Union Square, dancers in the windows of ABC Carpet & Home, and a finale dubbed Rise NYC at the Hammerstein Ballroom.

The dryer sheet Bounce will mark its partnership with fashion designer Christian Siriano tonight at Shop Studios with an evening of winter fashion tips. 

The Brooklyn Public Library will host its annual Masquerade Bowl gala tonight, bringing guests to the Wythe Hotel for a reception and award ceremony before moving to Brooklyn Bowl for bowling, a live auction, and dinner.

Bee's Knees Baking Company, which makes cake cups, has opened up a Manhattan location at 113 West 10th Street.

Harriet Rose Katz and Wendy Diamond hosted a screening of TLC's Cake Boss, “Crane Cake & Puppy Love,” Monday that featured the creation of an event that went down in the Guinness World Records book as the most expensive pet wedding in history. The viewing party was at Maserati of Manhattan.

Local event listings from Masterplanner:  

ORLANDO: The Orlando Museum of Art's Council of 101 will present its Antiques Vintage & Garden Show February 15 to 17.

The Orlando chapter of the National Association of Catering Executives will hold an education summit March 1 at the University of Central Florida Rosen College of Hospitality Management.

TORONTO: Moment Factory is creating Tree of Light, a 10-minute light-and-sound show that will be presented every evening during the 2013 ISU World Figure Skating Championships at Budweiser Gardens in London, Ontario, March 10 to 16. A team of 20 Moment Factory media artists created the projection show, integrating archived pictures, rotoscoping techniques, 2-D and 3-D animation. Video:

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Joana Mangune, Lauren Matthews, and Anna Sekula in New York.

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