When it comes to events, Conair doesn't take itself too seriously, often producing playful promotions and press launches to convey the concept behind a device. In 2009, the last time the brand introduced a new men's product, it did so with complimentary head shaves and bowling at Lucky Strike Lanes—emphasizing things round and shiny. On Tuesday night, Conair debuted two new shavers at the Midtown location of John Allan's with cocktails, canapés, and a confessional. The confession booth, set up in a private room and filmed by Take Notice Productions, asked guests to share stories of their bad hair days, worst hairstyles, and other grooming gaffes.
The booth was part of a partnership between Conair and UrbanDaddy to promote the i-Stubble and Even Cut razors online. The online men's magazine posted a piece on its site about the trimmers, invited some of its readers to the event, and will publish the video confessions to the Web. To encourage more participants, lighthearted activity was also a contest; once the videos are posted, guests will be able to vote for their favorite. Winners will receive a prize from Conair and John Allan's.
Beyond the confessional, the event, dubbed the "Buzz Party," offered drinks from vodka company and sponsor Karlsson's Gold, passed hors d'oeuvres from Fresco on the Go, and free manicures, shoe shining, massages, and, of course, grooming.
