From Pepsi Limon's recent launch party in Los Angeles to a weeklong promotion for Veuve Clicquot in Canada, the start of the summer season has seen plenty of attention-grabbing activations from beverage brands. Here's a look inside five such events, which featured clever ideas for seasonal entertaining.
Veuve Clicquot Yelloweek
Photo: 5ive15ifteen Photo Company
Pepsi Limon Launch
Photo: Jonathan Leibson/Getty Images for Pepsi
Pepsi Limon Launch
Photo: Jonathan Leibson/Getty Images for Pepsi
Captain Morgan Rum Launch
Photo: Alesandra Dubin/BizBash
Stella Artois "Host Beautifully"
Photo: Michael Buckner/Getty Images for Stella Artois
Stella Artois "Host Beautifully"
Photo: Michael Buckner/Getty Images for Stella Artois
Stella Artois "Host Beautifully"
Photo: Michael Buckner/Getty Images for Stella Artois
Stella Artois "Host Beautifully"
Photo: Michael Buckner/Getty Images for Stella Artois
Stella Artois "Host Beautifully"
Photo: Michael Buckner/Getty Images for Stella Artois
Veuve Clicquot's Yelloweek
Photo: 5ive15ifteen Photo Company
Veuve Clicquot Yelloweek
Photo: 5ive15ifteen Photo Company
De Nolet Presented by Ketel One Vodka Event
Photo: Jemal Countess/Getty Images for Ketel One