Champagne Grows on Trees at Rooftop Event

By Jenny Berg July 2, 2013, 7:00 AM EDT

Photos: Cassie Castellaw

An enchanted-looking tree drew attention at a rooftop bash for Champagne Perrier-Jouët on June 5. Held at New York's Hotel Americano and produced by Grow Marketing, the event celebrated “the Enchanting Tree,” a collaboration between the liquor brand and Dutch industrial designer Tord Boontje. Inspired by prints of anemones that deck bottles of the sparkly drink, Boontje's “tree” (pictured, right) is a champagne service that holds flutes in flowing, sculptural vines. At the event, Grow's oversize replica of the service (picture, left) let guests pluck flutes from manzanita branches decked with flowers.  

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